Earlier this year, we introduced Vanessa Joy, acclaimed photographer and Canon Explorer of Light, whose work blends creativity, storytelling, and purpose. When we first highlighted her collaboration with Canon, Hahnemühle, and LexJet’s Elements media, we saw her creative vision and commitment to excellence. Her Maasai Mara Project- a mission to raise awareness and funds for clean water initiatives in Kenyan villages- showcased her dedication to impactful storytelling through photography. Now, with a Canon printer installed in her home studio, Vanessa has taken her craft and business to the next level, seamlessly integrating in-house printing into her workflow.
Watch as Vanessa Joy shares her journey of bringing printing in-house, from creative freedom to client-ready results, and how it’s transforming her business.
Printing on Her Own Terms
For Vanessa, bringing printing in-house has been nothing short of transformative.
“Since installing the Canon imagePROGRAF PRO-4600 printer at home, my workflow has become much more streamlined and efficient. I can print on my own schedule, make adjustments on the fly, and immediately see the results, which has been a game changer.”
With complete control from capture to final print, Vanessa can ensure her images translate exactly as she envisions them. Each print becomes more than just output; it’s a finished piece that reflects her artistry and her hand in every stage of creation.
Impact on Creativity and Business
Having this creative freedom has shifted not only Vanessa’s approach to photography but also her client experience.
“Printing in-house has definitely influenced my approach to both photography and post-processing. I’m more intentional about color and composition, knowing exactly how it will translate in print. It’s also really freeing to be able to print for my clients on demand.”
Her clients are noticing, too. The quality and craftsmanship of her prints elevate the way they experience her photography, bringing out details and tones that might otherwise be lost on screen. The personal touch of a signed, personally printed piece only strengthens the connection.
Having a Canon printer has opened new doors, beyond fulfilling orders. Vanessa can experiment more, offer new products, and expand her portfolio in ways that outsourcing never allowed.
The Personal Connection
For Vanessa, the biggest revelation was how much more connected she feels to her work. “The biggest surprise has been how much creative freedom printing my own work provides. I didn’t anticipate how much more connected I’d feel to each image.”
This sense of empowerment extends beyond her own experience. She encourages others to embrace the journey as well. “My advice to other photographers would be to embrace the learning curve and not be intimidated by the technical aspects. The control and satisfaction are well worth it, and you’ll master it in no time.”
Why Printing Matters
Printing isn’t just about output; it’s about independence, creativity, and building a stronger business. Vanessa’s story is proof that bringing production in-house can help photographers not only deliver the highest quality but also reinforce their personal brand and open new opportunities.
Whether you’re an established photographer or just beginning to consider printing for yourself, Vanessa’s journey shows what’s possible when you take that next step!
Some of Vanessa Joy’s favorite go-to equipment and media:
Canon imagePROGRAF PRO-4600 Printer
Elements Maldives Recycled Semi-Gloss Canvas
Hahnemühle German Etching® 310 g
To learn more about Vanessa Joy’s favorite equipment and media, contact a Customer Specialist at 800-453-9538 or visit LexJet.com.
