Rather than apply a patchwork quilt of adhesive-backed inkjet media to the cooler and ceiling beams at an area beverage barn, DeCrescente Distributing’s Monty Pyle decided to use JetFlex FL Matte (13 oz.) from LexJet.

Give the people what they want is an excellent phrase to keep in mind when you’re designing anything. In the case of Douglas Liquors in North Attleboro, Mass., the owner – who happens to be English – wanted to immerse his customers in a traditional London tavern.

Tennyson Lacasio’s last point of sale, in-store display masterpiece featured here used flowing “beer” (actually ink-stained water) to draw additional attention and sell more Guinness. Lacasio, graphic designer for Colonial Wholesale Beverage in North Dartmouth, Mass., recently created another water feature. While the concept was different this time around, the outcome was similar; namely, more beer sales.

As everyone in the beverage distribution market knows, point of sale sign placement is a crucial component of sales. Though it can’t always be quantified there’s no doubt that a restaurant, bar or c-store account that’s happy with their signage is more than happy to place more orders and try different brands offered by the distributor.

There are a lot of good reasons to apply graphics to the inside of a window facing out toward the street … Restrictive, fascistic sign codes, as extra protection from vandalistic passersby and for the ease of a sheltered indoor installation.