Dan Johnson, owner of Dan Johnson Photography in Grand Rapids, Mich., is a regular fixture here at the LexJet Blog. Johnson is always chock full of great ideas (make sure to click here to read about his spray booth, for instance) that build business and generate cash flow.

A new “camera” is emerging from the start-up mode and making noise in the digital capture market. Essentially, the new technology from a company called Lytro eliminates the depth of field limitations of traditional photography technology.