The sleepy, rolling landscape featured in this Sunset Print Award-Winning photograph was beautifully captured by Wyoming-based photographer Ty Thompson just outside Tuscany, Italy. While on vacation for their 16th wedding anniversary, Thompson and his wife decided to venture out to this remote location for photographs.

Melissa Thompson, owner of Pistachio Alley Photography in Cody, Wyo., is known far and wide for her stellar baby photography. Though it’s not all she does, it’s her specialty. Each year she highlights her specialty at competition. This image, She’s a Dream, was entered in both the Wyoming and Montana Professional Photographer competitions. At the Montana competition, She’s a Dream wowed the judges and she picked up a Sunset Print Award. Printed at Pistachio Alley on Sunset Bright Velvet Rag 315g with a Canon iPF8300, Thompson says, “The judges for both state competitions liked the presentation, the paper it was printed on and the print quality. The general consensus was how the image worked well with the Sunset Velvet paper and how the tones were muted, not showing a true black, giving it a dreamlike quality.” To create the image, Thompson started with a concept she came up with last year for competition, but says she shelved it because “it just wasn’t working out right.”...

Aaron Thomason, owner of Arc Studios Photography in Dalton, Ga., knows the value of a print. It’s what helps showcase and sell his artistic portrait photography.

Cheri MacCallum, owner of Art by Cheri, Idaho Falls, Idaho, is one of those talented few who have had the honor of winning a LexJet Sunset Award two years in a row.

With the large-format inkjet printing tools and media now at your disposal you can decorate just about anything, and turn the humdrum into something special. That’s exactly what Brett Feldman, owner of Unlimited Exposures, Manalapan, N.J., did at a recent bar mitzvah.

Louis Brevetti, owner of printmyphotooncanvas.com based in Wolcott, Conn., estimates that he’s produced more than 1.5 million canvas prints during his career as an art publisher and as an art print provider for big box retailers. Now, Brevetti aims to continue that production rate but with a different focus and a new online business. The strategy is simple: provide high-quality canvas prints at an affordable price with free value-added services to boot (color adjustments, red eye elimination and touching up minor blemishes). Over the years Brevetti has learned through trial and error how to keep quality up and production costs down. What he found was that with the right printer, inkjet media and finishing methods it was possible to do it and keep materials and production in-house and in the U.S. “We came up with a method to produce and finish canvas that allowed us a fantastic production rate, but the quality of our images was just okay. That’s how I found Dustin Flowers at...

The terms “niche” and “specialty” are not the same. The former refers to specializing in a particular market, while the latter refers to a custom product approach for whatever market in which you operate. Raven Image opened its doors about four years ago as a niche company, targeting primarily fine art reproduction with some photo reproduction thrown in for good measure. The focus made a lot of sense for Raven Image’s two founding partners – Cher Sailer and Tracy Raven Jacobs – who had been previously immersed in the commercial photo lab business. They had made the transition from chemical to inkjet before they opened Raven Image. And, they had a knack for hitting color just right for discerning artists. However, as a lot of small business print shops have found, diversification helps grow the bottom line, especially in a difficult economy. Though Raven Image certainly diversified its market mix with more photographic reproduction and commercial work, its product diversification...