Including canvas wraps in any décor plan is an effective way to add a touch of style to every space, from the bedroom to the boardroom. Families want portraits in their homes while hoteliers want to brighten their lobbies, and print service providers can offer their customers many different solutions to create the perfect piece of art. Check out these three ways to include canvas printing in your product offering:

When you focus on a specific market you’re subject to its whims and cycles. In order to weather whatever storms that may batter that particular market you have to be flexible and creative. Dimpled Rock, a company that specializes in golf course photography, has done just that. We first profiled Dimpled Rock about five years ago in the In Focus eNewsletter as the business was first starting to take off. With figurative economic storms and literal storms, like Hurricane Sandy, Dimpled Rock’s Gary Kellner says the photography side of the business has been stagnant as of late. “The general economic conditions at some of the golf clubs have had an impact on our photography. We had also focused our efforts on New England and Sandy pretty much devastated the landscape in a lot of areas. They’re losing trees and having to re-do their bunkers, so they’re not ready to have their courses photographed until they can get them back in shape,” explains Kellner. However, the print production side...

One of the most important things you can do from a sales and marketing standpoint, particularly in our obviously visual market, is to show potential clients how they can display their images.

David Jeffery’s eye for photography comes naturally. Having grown up in a creative, artistic environment (his father was a painter, his mother a musician) he was naturally drawn to the arts. Jeffery’s creative outlet is photography and the artistic ethos he absorbed growing up shows in his award-winning work.

When you work print magic for some of the biggest names in photography and fine art you might as well print big, which is exactly what Stephen Kerner does. Kerner, owner of Stone River Giclee in Woodstock, N.Y., has been printing giant reproductions on canvas for renowned photographers Russell James and Catherine Sebastian (who’s also the wife of former The Lovin’ Spoonful front man John Sebastian).