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This isn’t just a story about winning- it’s about breaking boundaries. One image. One artist. And one groundbreaking print method that turned heads and redefined what’s possible in photographic printmaking.

The terms “niche” and “specialty” are not the same. The former refers to specializing in a particular market, while the latter refers to a custom product approach for whatever market in which you operate. Raven Image opened its doors about four years ago as a niche company, targeting primarily fine art reproduction with some photo reproduction thrown in for good measure. The focus made a lot of sense for Raven Image’s two founding partners – Cher Sailer and Tracy Raven Jacobs – who had been previously immersed in the commercial photo lab business. They had made the transition from chemical to inkjet before they opened Raven Image. And, they had a knack for hitting color just right for discerning artists. However, as a lot of small business print shops have found, diversification helps grow the bottom line, especially in a difficult economy. Though Raven Image certainly diversified its market mix with more photographic reproduction and commercial work, its product diversification...