The soft signage market is booming, driven by demand in retail, trade shows, corporate environments, and branded events. As brands shift toward lightweight, portable, and sustainable visual communication, fabric-based graphics are quickly catching up to traditional rigid materials.

Most vehicle graphics work only half the day. They advertise in sunlight … then disappear at night- exactly when service vehicles, contractors, delivery fleets, and emergency crews are still on the road.

Direct-to-Film printing has transformed apparel production, making it easier to produce vibrant, durable graphics at scale. But when transfers don’t peel cleanly, colors fall flat, or prints fail after washing, the issue often isn’t the printer or ink- the issue might be the film.

Many graphics quietly fall short, either fading in low light or limiting design flexibility. Duraluxe® aluminum panels change that. With Glow In The Dark finishes that keep working after hours and Bendable Aluminum Panels that transform flat prints into sculpted displays, Duraluxe® opens the door to signage that’s both reliable and remarkable.

Choosing a wall or floor graphic material isn’t just about appearance- it’s about real-world performance.

Creating Prints That Stop People in Their Tracks

From retail walkways to wall displays, Continental Grafix panoRama Walk&Wall® is engineered to perform equally well on floors and walls- combining a slip-resistant surface with clean, reliable adhesion for graphics you can trust in both environments. And it’s easy to remove!

Resin printing has become one of the most versatile and shop-friendly technologies in wide-format, and Epson’s SureColor® R-Series continues to prove why.

Vehicle wraps don’t always need the most expensive cast film to be successful. For many wrap projects, especially those with flat panels and simple curves, what matters most is speed, control, and cost efficiency. That’s where Arlon Fusion Wrap with FLITE Technology shines.

Direct-to-Film (DTF) printing has opened the door to new revenue opportunities across apparel, décor, and soft signage. But while printing on PET film is straightforward, cutting DTF transfers accurately and efficiently remains one of the biggest challenges for production shops.