Queen Elizabeth sits serenely with eyes closed in a giant photograph — perhaps meant to lull viewers to sleep. Her portrait is not on display in a museum, rather, she hangs in the lobby of London’s Churchill Hyatt Regency, part of a growing trend of hotels that are using artwork to create a unique and memorable experience for their guests. But where do hotels buy their art?
Whether a Hilton, Hyatt or Marriott, these franchises must all meet branding specifications set by a parent company. Art selection, on the other hand, is usually determined by an architect or interior design team hired by the hotel owner. There are also Boutique Hospitality Art Consultants who negotiate with working artists to create custom art packages for hotels.
Art consultancies will often locate artwork from local artists through area art galleries for global placement in luxury hotels around the world. One way for local art galleries to stay informed is to partner with the American Society of Interior Designers Association. This partnership helps galleries get an inside track on current and upcoming interior design projects.
Sometimes these design projects require high-volume and quick turnaround and that’s where digital print technology comes in. Galleries and designers look for quality substrates such as Fredrix Canvas to reproduce museum quality work for their guestroom art pieces. Artists know they can trust their work to Fredrix because of their 150-year-old legacy of making fine canvas products in the U.S.
Fredrix 777VWR Vivid Matte Canvas – is an 18-mil, bright-white, poly/cotton canvas with a 2-over-1 weave. This water-resistant canvas is the smoothest of the Fredrix aqueous canvas line, making it the perfect choice for highly detailed, photographic, decorative gallery wraps on canvas.
Fredrix 901RG Regent Glossy Canvas – Fredrix 901RG Regent Gloss Canvas is a 19-mil, bright-white, poly/cotton canvas with a 2-over-1 weave that renders an expansive color gamut and incredible Dmax. This canvas is the perfect choice for fine art or decorative gallery wraps that require a glossy finish and dries instantly using dye or pigment inks.
For more information on Fredrix Canvas offerings, call 800-453-9538 to speak with a LexJet sales representative or visit lexjet.com to purchase Fredrix Canvas today – available exclusively through LexJet.