Change Your Mood with Wallcovering

The possibilities of digital print in the décor sector not only allow for the power of personalization, but with the advances in media options, can also instantly change the mood of a room and the people in it.

“Wallcoverings have the distinct ability not only to depict a visual, but also to harness imagery to create an experience and evoke an emotional response,” says Matt Bruno, executive director of the Wallcoverings Association in this Big Picture article. “This experiential capability makes it a powerful tool for designers of commercial and residential spaces.”

Studies show a strong relationship between an environment and how it affects its inhabitants. This psychological approach to interior design has existed for thousands of years—most notably with Chinese Feng Shui. The bond between interior design and our emotions have caused designers to use wallcoverings in creative ways to encourage peace and happiness in an interior space.

Color is a powerful element for generating emotions and mood. For example, green is known for its soothing qualities, gray gives a sense of relaxation and serenity, orange provides a feeling of energy and yellow is associated with happiness and creativity.

Texture in wallpaper also plays a role in the overall ambiance of a room, providing a touchable experience. Vescom Digital Wallcovering comes in a multitude of finishes. Vescom Lay provides a sophisticated feel of linen, Vescom Tabby has the artistic textured feel of canvas and Vescom Felt produces a soft, calming warmth to an interior.

“Go to your happy place” takes on a new meaning for designers who are using digital wallcoverings to mold interiors to promote happy, healthy environments. Vescom Digital Wallcovering is increasingly popular with interior designers who want to create personalized wall treatments that add a unique ambiance and evoke positive emotions.

Prints That Win: Winter Pastel and Dressed to Impress

For Dorr, Mich. photographer – and recent double Sunset Print Award winner –  Kari Douma, photography has always been a part of her life. From darkroom classes in middle school and yearbook photographer in high school to recently completing the judging class to become an affiliated juror, photography is no longer just a part of her life, it’s intertwined in everything she does.

She initially started taking pictures to capture her children in special moments, but soon, family and friends were asking her to photograph them. “Eventually, I had to do a mental check. I wondered if I could really do this and make it a business, or continue as a hobby, where I might eventually have to turn people down,” Douma says of her decision to go pro. “I decided to go the business route and joined professional organizations so that I could learn more about the business.”

The first professional association Douma joined was Professional Photographers of West Michigan. It was the members of that local group who encouraged Douma to start competing. Before jumping straight in, she observed. “The first competition I attended, I just watched and hung on every word spoken. I had a notebook and wrote down everything the judges were saying. Every critique, every compliment. It’s all feedback.”

The notes and observing paid off. As a first-time competitor, she scored somewhere around 77-79, which is considered “above average.” As her experience and talent has grown, so have her scores. Competitions, by definition, are tough, but one of the biggest lessons that Douma has learned is that a score is simply the opinion of five judges on any given day. “It’s fun to create an image and match up to the Twelve Elements of Merit, but you can’t get caught up thinking about what five people are going to think about it.” She realizes the judges are there to help, “they are giving you feedback – good and bad – because they are there to help you grow as a photographer.” For Douma, the PPA – Northeast competition was successful, with wins in Landscape with “Winter Pastel” (pictured above) and Portrait with “Dressed to Impress” (pictured below).

In “Winter Pastel,” Douma was able to capture the beautiful pink sky, just as the sun was rising over an early-season Michigan snowfall. For the print competition, she used LexJet Premium Archival Matte with a torn edge and a traditional mat, which helped extend the texture of the clouds and snow beyond the edges of the image.

Douma’s second winning image, “Dressed to Impress,” was a photo that happened because of her husband’s morning trip to a local McDonald’s. While waiting in line, her husband spotted this gentleman saunter into the restaurant dressed to the nines: fire-engine red 3-piece suit, wing-tipped shoes, hat, pocket square, the works. She said, “he just walked right up to the man and said ‘my wife would love to photograph you.’ So, we set up a session, and the rest is history.”

When it was time to print “Dressed” for competition, Douma chose LexJet Sunset Photo eSatin Paper 300g to add an authentic photographic feel to the black and white image.

For Douma, what started off as a hobby to take beautiful images of her children has led to an opportunity to provide feedback and guidance, enabling photographers to grow. One day, there will be a photographer observing her first competition, and with notebook in hand, she will be hanging on every word Kari Douma says.

Shift Your Focus on Wide-Format with LexJet at SGIA 2018

As a print service provider and business owner, you know it’s critical to keep your eye on what you do best, while also smartly diversifying your business with new offerings for your customers. Gone are the days that we can get by on banner prints alone! Thanks to ever-evolving print technology and media offerings, new opportunities exists in décor, textile printing and even outdoor graphics.

When you start to shift your focus on what you’ve always done in wide-format printing to what you can do in the future, you’re sure to see a boost in your bottom line and discover new and exciting markets that will delight your customers. Check out these three key ways to grow your business and if you’re headed to SGIA Expo in Las Vegas, Oct. 18-20, be sure to stop by booth 1185 to learn more from our print specialists:

LexJet Flex Tek

Increasing your profits: As a customer-focused supplier of printers and media, we’re always on the lookout for the best products at the most advantageous prices for print service providers. We’re seeing some exciting offerings in outdoor signage, and we’ve brought those to market this year. We partnered with Avery Dennison to provide a full line of exciting vinyl products for a huge variety of applications. We’ve also launched LexJet Flex Tek, a PVC-free, recyclable, non-woven technical fabric that can be used as either a banner or a non-cracking canvas for gallery wraps. Print service providers should be excited about dual-action products like this, and we expect to bring more environmentally friendly, versatile products to market in the coming months.

Mastering new markets: If you’re a print service provider and you’re not at least sticking your big toe into the décor market, you’re missing out on a huge opportunity. We’ve seen a wide array of exciting finishes and designs introduced into our wallcovering lines that are compatible with latex and solvent. But even if you operate an aqueous printer, you can also get in on the action. Décor doesn’t stop on the walls – it includes canvas prints, fine art reproductions, photo enlargements, textile printing and so much more. Dye-sub printers have more options than ever, thanks to advances in outdoor metal panels, like those from the ChromaLuxe EXT line.

EnduraFab Textiles

Answering customer demand: If there’s one thing we’ve been hearing from end users it’s that they want more printed fabric! This started in the soft signage arena but has quickly expanded into trade show graphics as well as décor. PSP’s customers love fabric because it drapes elegantly in retail environments and can be easily swapped out by any employee. Fabrics used for trade show exhibits also quickly pack up and ship for less than films or vinyl. Screen printers cornered the market on printed fabrics for decades, but with the advances in latex-compatible textiles, we’re seeing gorgeous results in specially formulated fabrics for elegant, lightweight, easy-to-handle modern signage.

To discover products in each of these areas and to learn how to shift your focus on wide format and expand you’re offering, visit LexJet’s SGIA Expo booth 1185. We’ll be featuring the latest print technology and helping you to tie it to your customers’ applications.

If you still need a free SGIA Expo pass, we’ve got you covered! To register for your free pass from LexJet, click HERE and follow the instructions.

Just Announced: Price Cut on KODAK PROFESSIONAL Dry Lab Photo Papers

While the cost of most printable media seems to be on the rise, LexJet is happy to announce a price reduction on KODAK PROFESSIONAL Inkjet Photo Paper, Lustre DL, PROFESSIONAL Inkjet Photo Paper, Glossy DL and PROFESSIONAL Inkjet Photo Paper, Metallic DL.

Kodak has long been associated with professional photos, and Print Service Providers and consumers, alike, understand the quality the Kodak name carries. All KODAK PROFESSIONAL Dry Lab photo papers have the trade-mark back-print seal for assurance.

These true photographic resin-coated papers are heavy duty (255g) and offer a bright white point for clean, details producing high-end photographs, fine art reproductions, photo albums, greeting cards, photo books and more.

To get updated pricing or to find out more about these dry lab photo papers, contact your LexJet sales representative at 800-453-9538 or visit us at www.lexjet.com.

Epson S-Series Printers: Don’t Miss Out on Décor Opportunities

In the everchanging world of POP and temporary signage, there is a niche market that many print service providers have missed: décor. If you have an EPSON SureColor S80600, you know the color gamut is unlike any other printer available in the solvent market. With 98.2% Pantone coverage, color-critical art reproductions and wall décor are as easy to produce as banners and signage.

When it comes to creating the perfect art piece, it’s not just about the printer. These days, many people want their home décor to offer the same sophisticated ambiance of a fine art museum. To recreate that look, Print Service Providers turn to a printable canvas, such as EPSON GS Canvas Gloss and GS Canvas Satin, that can be quickly and easily finished with stretcher bars for the perfect, personal masterpiece.

With the introduction of the Epson S-Series printers came the debut of reformulated GS ink. The quick-drying UltraChrome GS3 inks don’t require a protective coating, which means PSPs can offer a quick turnaround on the production of these high-end requests – turning an idea into gallery wrap in one day.

The ability to work with a print immediately is important, especially with time-sensitive jobs. Josh King of Sacramento Giclee says that using his S80600 has improved his turn-around time. “We used to have to print one day, let it dry for a day, spray coat it one day, and let it dry before we could stretch it. Now, with the SureColor printer, within an hour, I can stretch a canvas,” says King.

Of course, what is a masterpiece without a perfect showcase? Having canvas prints professionally wrapped can be an expensive endeavor, which is why many of LexJet’s clients are using GOframe Stretcher bars to create gallery wraps for their customers.

The purpose of décor is to add warmth to a space. By creating personalized art pieces for your clients, you are not only offering them a print, you are helping them turn a house into a home.

Printer Webinars: Got Questions? We’ve Got Answers

If your September plans include investing in a new printer, attend one of our free webinars to learn which printer is the right one for you. Check out our HP webinar – with HP’s leading Latex specialist – if you have been considering a latex printer.  For information on options for a photo or signage printer, tune into our Canon PRO-Series webinar, led by a photographer and one of Canon’s PRO-series specialists. Receive additional savings when you purchase a qualified printer. Sign up today, space is limited.

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on Monday, Sept. 17, at 11 a.m. ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle; or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Monday, Sept. 24 at 11 a.m. ET to learn about Canon Pro-Series printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

If you’ve got questions, we can help. Give us a call at 800-453-9538.