Stand Out in the Décor Printing Field

These days, it seems like every wide-format print shop is trying to elbow into the décor market. That shouldn’t discourage you from finding your niche in this ever-expanding segment. We’ve compiled four key tips to help you find your place … and then stand out from the crowd.

State your case. Be sure the world knows that you’re offering new services. You can do that with a new tagline after your business name on your printed materials, business cards and website. Don’t forget to update your bio on social media accounts to include your offerings, too. Check out Full Color’s Twitter bio, for instance. You never know where potential customers will look to discover more information about your business before they ever pick up the phone or stop by.

Show off your work. In the décor market, nothing sells printing services better than printed samples. If you’ve got room in your shop, cover a wall with the new customizable wallcovering you’re offering. If you don’t have a free wall, consider stretching printed wallcovering over stretcher bars (like GOframe), to provide a nice-looking work sample. When working on a project for a client, pull out your phone and take before and after photos for your portfolio. If your client is willing, be sure to post them on social media with all the appropriate hashtags (#beforeandafter #decorprinting #interiordesign, etc.). If you’re not into posting your projects, give us a call at 941-256-7915, and we’ll happily feature you on the LexJet blog!

Get specialized. You can truly set yourself apart by offering something unusual in the market. LexJet has long-been known as a provider of specialty products, and we can help fine tune your services. We’ve seen some genius ideas from our customers. Check out our blog on Bumblejax, featuring the face-mounted photo displays utilizing LexJet Sunset Photo Metallic PaperCrystalClear Permanent Adhesive and various widths of acrylic. We were also inspired by the bar stools and bar tops that Jamie Birch crafted using LexJet Print-N-Stick Fabric and LexJet Crystal Low Tack. And who could forget Michael Macone’s lamp shades printed on LexJet Sunset Textured Fine Art Paper 310g? If you’re creative with what you can do with print, you can develop a one-of-a-kind business.

Build demand. Sometimes being able to sell a new idea is simply letting people know it can be done. Consider visiting business networking groups or interior design associations to let them know what you can do. Bring samples and fresh ideas. Be willing to write for their blogs or give a mini demonstration.

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ChromaLuxe Panels for Décor: Personalization Is Always in Style

As the year starts to wane, décor magazine editors often start compiling chic trends anticipated for the upcoming year. However, for some designers – like Nate Berkus – a trend that is always relevant is individuality and personal style. In an interview with Atlanta Magazine in 2017, Berkus said your space “should remind you of the people you love and have loved, or the places that you’ve been or wish to go.”

What better way to follow Berkus’ advice than helping customers decorate their homes with meaningful art pieces created from images of family members or important places? With ChromaLuxe Aluminum Photo Panels or ChromaLuxe EXT, you can turn family portraits and vacation pictures into personalized art décor.

ChromaLuxe panels utilize dye-sublimation technology, which means the image is sublimated into the panel, so it is protected from indirect sunlight and other environmental factors indoors, while ChromaLuxe EXT panels have additional UV protection when the artwork is displayed in the outdoor elements.

With multiple display options available, ChromaLuxe prints make great housewarming or wedding gifts, are perfect décor for family reunions and provide a little piece of home for students who are looking to brighten up the drab walls of a college dorm room or apartment.

If you are interested in learning more about how to create dye-sub art, or any of the components of the process, including ChromaLuxe Aluminum Panels, Epson F-Series printers or LexJet InFuze paper, visit LexJet.com/dyesub or call 800-453-9538 and speak with one of our specialists today.

Good, Better, Best: High-Volume Canvas

For print service providers expanding their operations into high-volume wall décor printing, we offer a wide variety of canvas options for any price point. Today, we’ve gathered three latex/solvent options for our latest installment of Good, Better, Best.

When choosing a canvas for large runs, look for media that delivers consistency not only in color reproduction, but in how it performs when stretched and folded for gallery wraps. These three options, Sunset Production Satin Canvas SUV, priced at $0.45/sq ft; Fredrix Tempo 575SMJ Semi-Matte Canvas, priced at $0.75/sq ft; and Sunset by Fredrix Satin Canvas SUV, priced at $0.99/sq ft, will get the job done quickly. Because they’re built for latex and solvent ink technology, they don’t require a protective layer of coating, so you can print, wrap and deliver all in the same day.

GOOD: Sunset Production Satin Canvas SUV. For a cost-effective option that looks and feels like a higher-end canvases, this 100% polyester material is ideal for high-volume runs that still deliver outstanding print production. With a 2-over-1 poly-cotton weave and no optical brighteners, this U.S.-made canvas became a fast favorite among customers as soon as it hit the market, giving them a high-performing option for price-competitive jobs. “Customers come in and ask for museum quality final product, and this canvas gets pretty close,” says Aaron Friedman, owner and CEO of Signarama in Santa Rosa, Calif. “Plus, it’s half the cost of an archival canvas.”

BETTER: Fredrix Tempo 575SMJ Semi-Matte Canvas. This poly-cotton blend is a lightweight option with a 1-over-1 weave that also performs consistently for high-volume jobs. Because it is topped with a thick coating layer, it has more bulk and texture, but keeps the cost point low. The semi-matte finish is optimal for photo reproduction, making Tempo 575 a great choice for modern-looking décor applications.

BEST: Sunset by Fredrix Satin Canvas SUV. For large runs, printers can agree that print consistency is key. That’s what you get with this bright-white poly-cotton blend that delivers truer colors on a heavily textured base. The bright-white canvas with 2-over-1 weave and a pH-neutral base stretches and finishes easily.

“The consistency that comes out of the box never changes with this canvas. Plus, it’s very durable while stretching, which is a very big problem we’ve run into with other products, where the ink will rub or crack on the creases,” says Rachael Zaudke Wilkins of A-R-T & Associates in Atlanta. “It holds a really great line and has fantastic print quality. I’ve tried other products, but this really met our price point for our clients.”

 

Don’t Let the Summer Set on These August Rebates

August is here and that means the days are getting shorter, school is back in session and summer is winding down. While the temperatures may be starting to cool off, these savings are still hot! You can save up to $6000 with these instant and mail-in rebates and don’t forget to ask about special pricing on a limited quantity of previous generation HP Z-series printers.

HP Mail-in Rebates on the NEW DesignJet Z9+ and Z6 printers

Purchase one of the new HP DesignJet Z9+ or DesignJet Z6 printers and receive up to $600 cash back. To qualify, all purchases must be made by August 31, 2018 and claims must be submitted by September 28, 2018 to receive the mail-in rebate.

Go Back to School with Our Webinars!

It’s time to go back to school! Join industry professionals from HP and Canon, along with specialists from LexJet for these August webinars. In these free classes, you will learn about the latest HP Latex and Canon PRO-Series printers available and help determine which one is right for your workflow. We know your time is valuable, so as a “thank you,” you will receive additional savings on a qualified printer purchase. Sign up today, space is limited.

HP Latex Webinar: Join us for a webinar on HP’s Latex printer technology on Monday, Aug. 13, at 11 a.m. ET. When you attend this webinar, you’ll save $1,000 on an HP Latex 315 Print & Cut Bundle or HP Latex 335 Print & Cut Bundle; or save $3,000 on an HP Latex 560 or HP Latex 570. SIGN UP NOW

Canon PRO-Series Webinar: Join us Thursday, Aug. 16 at 11 a.m. ET to learn about Canon PRO-Series printers. Attendees will receive an additional 5% off their PRO-Series printer purchase. SIGN UP NOW

If you’ve got questions, our printer specialists can help. Give us a call at 800-453-9538.

Get the Most from Your Latex Printer

If you’re considering working with HP Latex print technology — or if you’ve purchased a latex printer that you’d like to get more use out of — you’ve clicked on the right blog. Let’s take a look at how HP Latex technology can help you improve production times, save money on consumables and offer more products to your customers.

Save Money: While your initial investment on equipment may be higher than other other print technologies, the cost of consumables such as ink and media are quite a bit lower. In fact, latex ink costs are nearly half the price of aqueous inks. Media, such as banner material, can cost 10-30% less than aqueous versions, depending on the material. Those overall, long-term savings are significant.

Improve Workflow: When an HP Latex printer is installed in your facility, a tech will spend time with your team providing operation instruction, so the learning curve is quick and easy. Once in production, since latex inks don’t need to be coated, you’ll save the time and expense that come into play with coating canvas, for instance. With latex, there’s no need to add a protective coating, so just select a roll of gloss canvas, print, stretch and go — all within the same day! Plus, the durable latex inks are fade- and scratch-resistant and can last up to five years without a protective coating or laminate.

Offer More Solutions: This may be the biggest opportunity for print service providers. With latex, you can expand your offerings into all the major digital print market segments, including fine art and photo reproduction, canvas wraps, indoor and outdoor signage, trade show graphics, adhesive vinyls for a multitude of applications, and the exploding specialty décor market. More and more materials are currently being manufactured for latex production, including fabrics and wallcoverings.

The Latex Difference: When using HP Latex-certified materials, you are ensured that not only will you get accurate, consistent results, but in many cases you’ll be able to offer your customers products that have been verified for environmental and human health safety, which you cannot achieve with solvent technology, for instance. Often, hospitals, hotels, schools and corporations look for these verifications and certificates to help them achieve LEED certification for their buildings. You can make a big difference in helping them reach this goal!

Last year, HP introduced its Latex Print & Cut bundle, pairing latex printers and top-of-the-line cutters. Check out the video below to learn about the applications you can produce, like stickers, decals or vehicle graphics, and how they stack up to the competition.

To discover all the HP Latex printer options, please visit LexJet.com and call a LexJet print specialist at 800-453-9538 today.