Tennyson Lacasio’s last point of sale, in-store display masterpiece featured here used flowing “beer” (actually ink-stained water) to draw additional attention and sell more Guinness. Lacasio, graphic designer for Colonial Wholesale Beverage in North Dartmouth, Mass., recently created another water feature. While the concept was different this time around, the outcome was similar; namely, more beer sales.

There are a lot of good reasons to apply graphics to the inside of a window facing out toward the street … Restrictive, fascistic sign codes, as extra protection from vandalistic passersby and for the ease of a sheltered indoor installation.

If you’re looking for an alternative to the usual banner that provides more visual punch, is easier to work with, cuts down on shipping and has a more elegant look and feel, the new LexJet Poly Select SUV fabrics are a perfect fit.