Brian Rogers, founder and CEO of Spectra Imaging in Louisville, Ky., used practically every tool available to the modern print shop to create the three multi-dimensional, multi-media panels with accent lighting pictured here for Kroger at the University of Louisville Business Center.

Tennyson Lacasio’s last point of sale, in-store display masterpiece featured here used flowing “beer” (actually ink-stained water) to draw additional attention and sell more Guinness. Lacasio, graphic designer for Colonial Wholesale Beverage in North Dartmouth, Mass., recently created another water feature. While the concept was different this time around, the outcome was similar; namely, more beer sales.