Including canvas wraps in any décor plan is an effective way to add a touch of style to every space, from the bedroom to the boardroom. Families want portraits in their homes while hoteliers want to brighten their lobbies, and print service providers can offer their customers many different solutions to create the perfect piece of art. Check out these three ways to include canvas printing in your product offering:

Print shops, fine art reproduction companies and photographers looking for an edge in the production of décor artwork for their customers now have two inkjet décor papers they can add to their product line: Sunset Etching SD and Sunset Textured SD.

LexJet has just introduced Sunset Fibre Rag 335g as an answer to the call from photographers and fine art reproduction companies looking for the high-end air-dried look and feel on a 100 percent cotton rag base.

One of the most common problems experienced in the fine art reproduction market is making the original artist happy with the reproductions you are able to create. Artists expend a lot of time, effort and talent creating an original piece of art, so it may be difficult to get them to accept a reproduction that doesn’t match their original exactly.

When you work print magic for some of the biggest names in photography and fine art you might as well print big, which is exactly what Stephen Kerner does. Kerner, owner of Stone River Giclee in Woodstock, N.Y., has been printing giant reproductions on canvas for renowned photographers Russell James and Catherine Sebastian (who’s also the wife of former The Lovin’ Spoonful front man John Sebastian).

The terms “niche” and “specialty” are not the same. The former refers to specializing in a particular market, while the latter refers to a custom product approach for whatever market in which you operate. Raven Image opened its doors about four years ago as a niche company, targeting primarily fine art reproduction with some photo reproduction thrown in for good measure. The focus made a lot of sense for Raven Image’s two founding partners – Cher Sailer and Tracy Raven Jacobs – who had been previously immersed in the commercial photo lab business. They had made the transition from chemical to inkjet before they opened Raven Image. And, they had a knack for hitting color just right for discerning artists. However, as a lot of small business print shops have found, diversification helps grow the bottom line, especially in a difficult economy. Though Raven Image certainly diversified its market mix with more photographic reproduction and commercial work, its product diversification...