If you’ve been waiting for the right time to expand your business into UV-DTF, that time is now. LexJet is proud to introduce the Mimaki UJV300DTF-75 printer- a complete, OEM-backed UV-DTF system designed to help you jump in with confidence. Designed for businesses looking to expand their product offerings, UV-DTF lets you produce vibrant, durable transfers on a variety of rigid substrates- perfect for everything from promotional products to custom gifts.

The terms “niche” and “specialty” are not the same. The former refers to specializing in a particular market, while the latter refers to a custom product approach for whatever market in which you operate. Raven Image opened its doors about four years ago as a niche company, targeting primarily fine art reproduction with some photo reproduction thrown in for good measure. The focus made a lot of sense for Raven Image’s two founding partners – Cher Sailer and Tracy Raven Jacobs – who had been previously immersed in the commercial photo lab business. They had made the transition from chemical to inkjet before they opened Raven Image. And, they had a knack for hitting color just right for discerning artists. However, as a lot of small business print shops have found, diversification helps grow the bottom line, especially in a difficult economy. Though Raven Image certainly diversified its market mix with more photographic reproduction and commercial work, its product diversification...