Naked service providers and consultants will give away their best ideas and start consulting to the prospective client during a sales call. In fact, they’ll do no real selling at all, forgoing that activity in order to find a way to help a client even if they never actually become one.

Customer service is more than just a clever slogan or a marketing campaign. It’s the personal interaction between a company and a customer. The key to fantastic customer service is going above and beyond for every customer. As all parents like to do from time to time, we are going to live vicariously through my eight year old daughter for this week’s outstanding customer experience.