Maximizing Art Sales with LexJet Media: Aaron Thomason's Success Story

Aaron Thomason, owner of Arc Studios Photography in Dalton, Ga., knows the value of a print. It’s what helps showcase and sell his artistic portrait photography.

With a variety of inkjet-printable media from which to choose through LexJet, Thomason is able to present his work in a variety of formats, each with its own unique look.

“I don’t have to do any advertising other than the promotional printing I do for my studio and storefront. I can place a banner stand next to the street so people driving by can see it, so I get a lot of people stopping in who saw it when they drove or walked by the studio,” says Thomason. “I typically use a big image with just a few simple words so that my studio is in the back of their mind when they need something I can provide.”

For banner stands, Thomason uses a LexJet Blizzard Outdoor Stand with LexJet TOUGHcoat Water-Resistant Polypropylene, and on his storefront windows he uses Photo Tex Repositionable Fabric. “I change those images up regularly and they work great. They see some rain and other weather, but the images have held up fine,” says Thomason.

On the inside of the studio, Thomason showcases canvas gallery wraps printed on either LexJet Sunset Reserve Bright Matte Canvas or LexJet Sunset Production Matte Canvas, and Photo Tex for wall murals.

He also uses LexJet Sunset Photo Metallic Paper for images that lend themselves to the pearlescent pop of the paper.

“Before I started doing my own printing I was lucky if I sold one canvas print per session. Now I’m able to sell three or four canvases per portrait client since I was able to bring the price down by doing it in-house,” explains Thomason. “We stretch the canvas here on a 1 1/2″ frame and add the UV coating, so I’m able to produce canvas less expensively for my customers, deliver it on time and ultimately sell more canvas.”