Filling in a Beverage Barn’s Nooks and Crannies with Banner Branding

Rather than apply a patchwork quilt of adhesive-backed inkjet media to the cooler and ceiling beams at an area beverage barn, DeCrescente Distributing’s Monty Pyle decided to use JetFlex FL Matte (13 oz.) from LexJet.

“On a concrete wall hiding conduit and other obstacles it’s easier to wrap it with vinyl banner, rather than applying one strip here and one strip there. There were so many nooks and crannies in this place, it was unbelievable. They raised their ceiling and it made for one big obstacle after another. Then they put cameras in, so we had to take out the cameras, re-install and re-orient them. This was the most feasible way to do it, and it definitely changed the look of the building to where they were happy with it,” says DeCrescente’s Monty Pyle. “The owner originally wanted it printed on satin flag, but I told him he wouldn’t be able to clean it like you can a vinyl banner. The last thing you want is a filthy graphic after just a few weeks that you can’t clean.”

Printed on an Epson Stylus Pro GS6000 low-solvent printer, Pyle installed the huge cooler banner by himself, attaching it with screws to a wood backing above the cooler. Since the drop ceiling was taken out, exposing the beams, Pyle wrapped the beams as well.

On the cooler, Pyle found that the width of the material didn’t quite match the height of the higher ceilings, so he added a strip of Photo Tex PSA Fabric – Solvent Printers to border the top of the main wrap. “Since it was a matte banner material with a matte adhesive fabric it was pretty seamless and creates the illusion that it’s all one piece,” says Pyle.

“The media from LexJet we’ve been using has really been good and our image quality has increased using it with the Epson GS6000, which has also been very reliable,” adds Pyle. “He gave us a lot of opportunity in the store, and it happened so quickly; they wanted it up pretty darn fast.”