SEG Frames That Wow the Crowds: A Complete How-To Guide

    Showcasing your very best through captivating displays and signage at live events like trade shows and exhibits can make a significant impact. These events offer high returns on investment and can attract a substantial number of quality leads, making it crucial to wow the crowds. A strong first impression with eye-catching trade show signage ensures your business stands out and captures attention.

    Leveraging your expertise to craft graphics and signage that perfectly reflect each brand’s voice, vision, and aesthetic is key. By partnering with professionals like XCEL, you can transform your ideas into custom-made designs, ensuring an exceptional trade show experience.

    What You Need to Know About SEG Frames

    At recent events, you might have noticed a shift towards modern, colorful Silicone Edge Graphic (SEG) frames with backlit printed textiles. These graphics stand out, and the latest SEG frames offer more benefits than you may realize.

    Backlit cat

    The Benefits

    SEG frames offer customization options, including single-sided or double-sided displays. Their lightweight yet durable construction makes them ideal for easy transportation and dynamic presentations. These frames are perfect for convention and trade show graphics, retail merchandising, and transportation hubs due to their modular design, resilience, and straightforward assembly. Whether mounted on walls, suspended from ceilings, or set up as standalone displays, SEG frames provide versatile presentation options.

    The Options

    XCEL offers a range of fully customizable SEG frames available in various sizes, thicknesses, and patterns to suit your customers’ needs and budgets. Options include Non-Lit, Edge-Lit, Direct Backlit, and Guided LED Panel frames. They also provide specialty products such as circular signage for high visibility in crowded trade shows, reverse load frames for easy window graphic replacements, and all necessary hardware and accessories for a perfect customized display.

    Specialty 1   Specialty 2

    The Assembly Process

    Setting up a trade show booth can be time-consuming and often requires multiple people. However, with XCEL frames, the process is much simpler, allowing your customers to set up their captivating displays quickly. No specialty tools or experience are required! Take a look at the hassle-free process!


    The Results

    With dynamic results, your customers are sure to capture attendees’ attention and steal the show every time. Another reason SEG frames are a great investment is their flexibility; the graphics can be easily changed or updated to engage customers in new and exciting ways at each event, meeting changing promotional needs in minutes without any special tools!

    Non-lit category   Backlit category

    To learn more about SEG frames, contact a Customer Specialist at 800-453-9538 or email


    Liliana Wright
    Liliana Wright

    After a career as a wedding photographer and studio owner for over 12 years, Liliana now uses her knowledge and experience in the photography and printing industries to help other business owners reach new markets and overcome challenges with innovative and creative products. She is a maker and crafter by nature and enjoys using her creative skills to teach others to explore their unique talents.


    Monday through Friday 8 AM - 8 PM Eastern


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