LexJet Reviews: A Deep Dive into General Formulations’ High-Performance Solutions

For this edition of LexJet Reviews, C.J. Forker takes a closer look at some of the most popular adhesive vinyl products from General Formulations.

From windows to cars to hard-to-stick surfaces, there’s something in the General Formulations family that can help you create colorful, vibrant displays and graphics:

General Formulations 270 WindowMark™ Perforated Film 70/30 – For privacy and pop, 270 WindowMark is the way to go. Offering 70% coverage, this flexible film provides one-way viewing and vibrant window advertising. It is cleanly removable for up to a year, allowing you to change your images seasonally or yearly. For added protection, pair it with General Formulations 242 Clear Cast Vinyl.

General Formulations 230 AutoMark™ Wrap Vinyl and 333 AutoMark™ DRIFT® PW Wrap Vinyl – For fleet and vehicle graphics and decals, these two solutions are high-performance calendered vinyls with an air-egress liner for easy installation. GF 230 AutoMark is the more conformable of the two and the best alternative to cast vinyl. It can handle moderate curves and does well over rivets.

The slideable adhesive and liner system on GF 333 gives DRIFT its name, allowing the installer to position and reposition the media until it’s time to engage the adhesive on the PSA film.

General Formulations WallMark® HTR – Designed to be both high-tack and removable, the WallMark HTR products are perfect for difficult surfaces like zero-VOC paints, and it’s still cleanly removable for up to a year.

Available in five different textures – Matte, Canvas, Leather, Stucco, and Sand – WallMark HTR is perfect for retail and general signage, wall graphics, and window graphics.

General Formulations 285 RoughMark™ – For tricky surfaces, 285 RoughMark offers an opaque film with a high-tack removable adhesive. It’s an excellent choice for brick, concrete, cinder block, and low-energy surfaces. The high-tack adhesive is cleanly removable for up to six months, while the vinyl is durable for up to five years for outdoor graphics.

General Formulations 255 OptiMark™ Clear Gloss Vinyl – This optically clear vinyl is perfect for graphics with less than 100% ink coverage or for printers with white ink capabilities, like the new HP Latex 700W and 800W Series. Create eye-catching retail and window graphics with this 3-mil clear calendered vinyl.

To learn more about these General Formulations solutions, visit our LexJet Reviews library, give us a call at 800-453-9538, or visit LexJet.com.

LexJet’s 2012 Product Reference Guide Now Available

Inkjet printing materials and equipment catalogLexJet customers will receive the 2012 Product Reference Guide over the next week or so in the mail, if they haven’t already. Keep this handy guide by your desk as a year-round reference tool to find the right product for the project.

“The Product Reference Guide I received last year was what drove me to LexJet in the first place. It’s nicely laid out and easy to browse, with pictures of printed applications using the different materials and all the specifications and pricing information we need as we work on new projects,” says Rick Hillbrand, owner of Cottrell Printing in Centennial, Colo.

The 40-page guide includes specifications and pricing on:

  • LexJet, LexJet Sunset, Hahnemuhle and EPSON aqueous media
  • Sunset Stretcher Bars, Sunset Pro Photo Albums and Sunset and ClearStar coatings
  • LexJet, General Formulations and HP solvent, latex and UV-curable media
  • LexJet laminates, adhesives and backers
  • Canon, Epson, HP and LexJet inks
  • Canon, Epson and HP printers

To view the catalog now, click here. If you weren’t a LexJet customer in 2011 and would like to receive the free printed guide, click here. And, if you have questions or need help with anything, call a LexJet customer specialist at 800-453-9538.