Get the Most from Your Latex Printer

If you’re considering working with HP Latex print technology — or if you’ve purchased a latex printer that you’d like to get more use out of — you’ve clicked on the right blog. Let’s take a look at how HP Latex technology can help you improve production times, save money on consumables and offer more products to your customers.

Save Money: While your initial investment on equipment may be higher than other print technologies, the cost of consumables such as ink and media are quite a bit lower. In fact, latex ink costs are nearly half the price of aqueous inks. Media, such as banner material, can cost 10-30% less than aqueous versions, depending on the material. Those overall, long-term savings are significant.

Improve Workflow: When an HP Latex printer is installed in your facility, a tech will spend time with your team providing operation instruction, so the learning curve is quick and easy. Once in production, since latex inks don’t need to be coated, you’ll save the time and expense that come into play with coating canvas, for instance. With latex, there’s no need to add a protective coating, so just select a roll of gloss canvas, print, stretch and go — all within the same day! Plus, the durable latex inks are fade- and scratch-resistant and can last up to five years without a protective coating or laminate.

Offer More Solutions: This may be the biggest opportunity for print service providers. With latex, you can expand your offerings into all the major digital print market segments, including fine art and photo reproduction, canvas wraps, indoor and outdoor signage, trade show graphics, adhesive vinyls for a multitude of applications, and the exploding specialty décor market. More and more materials are currently being manufactured for latex production, including fabrics and wallcoverings.

The Latex Difference: When using HP Latex-certified materials, you are ensured that not only will you get accurate, consistent results, but in many cases you’ll be able to offer your customers products that have been verified for environmental and human health safety, which you cannot achieve with solvent technology, for instance. Often, hospitals, hotels, schools and corporations look for these verifications and certificates to help them achieve LEED certification for their buildings. You can make a big difference in helping them reach this goal!

Last year, HP introduced its Latex Print & Cut bundle, pairing latex printers and top-of-the-line cutters. Check out the video below to learn about the applications you can produce, like stickers, decals or vehicle graphics, and how they stack up to the competition.

To discover all the HP Latex printer options, please visit LexJet.com and call a LexJet print specialist at 800-453-9538 today.

Monday Only: Save 30% on Select LexJet WallPro™ by York

LexJet’s award-winning WallPro™ by York line of printable wallcoverings provide a variety of finishes for any design aesthetic, from traditional to contemporary. They meet or exceed Type II requirements and are Class A fire-rated. They also meet California’s requirements for low VOC-emitting vinyl media for office and school interiors.

LexJet WallPro by York as printed by Wonderwall Studio
LexJet WallPro by York printed by Wonderwall Studio

LexJet WallPro™ by York is ideal for wall graphics and murals, and is compatible with latex and UV curable printers. Read more about the entire WallPro™ by York line HERE.

Each of the following finishes is available at the reduced price in 54 in x 150 ft and 54 in x 75 ft. rolls (20 ft rolls do not apply for the discount).

Qualifying LexJet WallPro™ by York Finishes:

LexJet Glint Smooth WallPro™ SUV 20 oz. by York: Light gold base with a satin finish

LexJet Light Silver Smooth WallPro™ SUV 20 oz. by York: Light silver base with a satin finish

LexJet Pearl Linen WallPro™ SUV 20 oz. by York: Natural bright white base with a satin finish and linen texture

LexJet Pearl Smooth WallPro™ SUV 20 oz. by York: Light pearl base with a satin finish

LexJet WallPro by York as printed by HG Arts
LexJet WallPro by York printed by HG Arts

To order, call your LexJet representative at 800-453-9538 or shop online at LexJet.com, on Monday, Dec. 19, before 8 p.m. EST.

*Exclusions may apply

Easy Ways to Start Marketing Your Décor Services Today

Whether you’ve got full décor printing capabilities, or you’re just dipping your toe into this new market, everyone will eventually need to start marketing their services to build business. We sat down with LexJet’s market development pro Rachel Gamberg to learn how to get a décor-focused marketing plan off the ground.

“Based on your equipment and current capabilities, you can identify markets that you can created product lines for and start to segment these groups,” she says. “And if you have plans to invest in new equipment, started thinking about more applications you can offer in the future.”

Intro to Décor Printing: You Already Have What You Need to Begin

Today, we’re kicking off a blog series on how on-demand printers and anyone offering wide-format printing services can jump into an exciting new market within the industry: Décor printing.

Chances are you’ve heard about the booming customizable décor printing opportunities in our industry. With the advances in substrates and printer technology, offering your customers more ways to create one-of-a-kind projects for residential or commercial spaces has become more accessible than ever.

It’s also likely your customers are starting to make requests for projects like wall murals, canvas wraps, floor graphics, customized window screens and even lampshades. In other words, if you can print it, they can decorate with it!

50% Off Select LexJet WallPro™ by York Wallcoverings

Take 50% off select WallPro™ by York wallcoverings. This price reduction will be available for a limited time, so act now.

WallPro™ by York wallcoverings are some of the hottest products on the market, thanks to the demand for inkjet printable wallpapers that allow customers to personalize their spaces, including residential, retail and commercial environments.

SGIA Expo Recap: Hotlanta Lives Up to Its Name

Four representatives from LexJet joined the nearly 24,000 people in attendance at the 2015 SGIA Expo at the Georgia World Congress Center in Atlanta for an energetic showing from a wide variety of experts across our industry.

SGIA Trends & Highlights

According to SGIA, the Expo floor was sold out, with 545 exhibitors in the house. Several industry sectors saw dramatic upticks in exhibitor booths, including a 5 percent increase for sign makers, 14 percent increase for apparel decorators and a 6.8 percent jump for commercial printers.