PhotoShelter announced today that it is offering a number of new guides and articles of interest to professional photographers. The Spring 2012 Survey – What Buyers Want from Photographers – is now available for a free download.
The guide includes survey results from 1,000 image buyers, photo editors, and other creatives worldwide who hire photographers and license photographs. Buyers surveyed are from a diverse range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publishers, corporations, marketing agencies, and more.
The guide also provides firsthand interviews from photo buyers at JWT, GSD&M, Billboard.com, Men’s Health, and Random House who offer tips on how they want be pitched, websites that work, and the personal characteristics of photographers they look for when they hire.
So, this particular guide is really more geared toward those who provide images for commercial, editorial and advertising work, as opposed to more consumer-oriented photographer. Even so, the guide has some interesting and useful information about the market, as well as e-mail marketing tips, the impact of social media, website tips, buyer profiles and more.
Other articles available at PhotoShelter today include…
PhotoShelter is also offering the guide 10 Branding Secrets for Photographers when you sign up for a free 14-day trial of PhotoShelter websites.