Marketing Mystery Solved with Perforated Window Film

LexJet Aqueous Perforated Window VinylFort Stewart’s Family & MWR Marketing team found the ideal solution to a vexing mystery: how to attract as many people as possible to an upcoming murder mystery dinner theater at the army installation near Savannah, Ga.?

The answer was to advertise it on the glass doors leading into the venue that will host the dinner theater this Friday. With one answer down, the next question was how to get the advertising graphic, designed by marketing director Kathy Milley, on the window.

Molly Cooke of Fort Stewart Family & MWR Marketing found that answer at LexJet through her customer specialist Vincent Bejar, who recommended LexJet Aqueous Perforated Window Vinyl (70/30) for the project.

“We were trying to get as much interest in the event as possible, so we ordered this awesome film and this was our first project with it,” says Cooke. “Vincent told us what settings to use on our Canon iPF9100 printer, we printed it, cut it out and applied it.”

Cooke adds that the application went smoothly, particularly given that this was their first attempt applying a window graphic. She says it was easy to smooth out the bubbles in the perforated window vinyl during application. Obviously applied in two pieces, the graphic was adhered to the window from the middle to the outside of each glass door.

“We’re stoked about how this turned out, which is at a facility on the installation called Club Stewart where the event will take place. There’s a restaurant called Thunder Run inside the facility and they host a number of events in it as well,” explains Cooke. “People go through those doors every day at lunch so we thought it was a great location to apply it. Everyone who’s seen it on the door think it’s the coolest thing ever. We’ve gotten great response and ordered a couple more rolls because people want to use it for other promotions. It’s very beneficial to us for marketing events.”

Creating and Applying Bowl-Worthy Graphics that Stick

Applying graphics to a stadium

The AT&T Cotton Bowl Classic has a storied history in the annals of college football. For most of its 77-year history, this big game used to be played in the actual Cotton Bowl Stadium at Fair Park in Dallas, but is now played at the state-of-the-art Cowboys Stadium in Arlington.

Wall graphics for a football gameThe new venue requires an equally state-of-the-art approach to the myriad of graphics that cover the stadium to promote the big game, recognizing the teams and branding the bowl, and that’s where E.H. Teasley & Co. steps in.

E.H. Teasley & Co., based in Dallas, has been producing and installing the graphics for the Cotton Bowl for the past 18 years – the last four at Cowboys Stadium. The difficult and time-consuming task of wall graphics installations at Cowboys Stadium has been much easier with the use of Photo Tex Repositionable Fabric.

Applying graphics to elevator doors“We spent the first two years trying to find something that would adhere to the concrete walls. We tested a material during the summer before the initial opening of the stadium and that material seemed to work perfectly, but when we applied the vinyl a week before the game, in the winter months, the ambient temperature of the concrete had dropped considerably. The next day, we received a call from the Cotton Bowl folks telling us that a majority of our stickers had fallen off the walls. After all of our testing we were very surprised. We found a way to fix the signs that failed, but it made the project much more difficult and time-consuming,” says Jeff Teasley, owner of E.H. Teasley & Co. “In 2011 we were lucky to find PhotoTex. It’s a lighter weight material, and the adhesion properties are so much better than what we used for the prior game. To make sure we were on the right track before the game installation, we took it to a business near us with stucco-type walls. The graphic stayed up there for months in all of the outdoor elements. Seeing this, we felt confident that Photo Tex would do the job. Now we could sleep at night.”

Branding a hotel lobby with large signsThe graphics were printed on the company’s superwide solvent printers, which included a quantity of 352 four foot by four foot die-cut helmets and logos cut on a Zund cutter. These graphics lined the various levels of the stadium, the tunnels where the teams enter the field, as well as the lobbies of the host hotels. The hotel elevators were also branded with Photo Tex graphics.

“The elevator graphics were a lot better with the Photo Tex product. With the vinyl we were using before, people would tend to pick at it because it was thicker, where the Photo Tex is thinner and appeared to be painted on the door. Not one of the Photo Tex Graphics peeled off of any of the elevators. We used the EX version in a couple of places where we thought it might need a little more adhesion, and overall it went very smoothly this year and we were extremely pleased,” adds Teasley.

Cash in on Winter Aqueous Printer Promotions from HP

HP inkjet printer promotionsHP has kicked off two New Year’s promotions for its line of aqueous printers, including the HP Designjet Cash In & Trade Up Winter 2013 promotion and the HP StartRight Program.

Cash In & Trade Up
HP’s Cash In & Trade Up Winter promotion gives cash back when you trade in your eligible old printer and purchase or lease any qualifying new HP Designjet Z6200 42” or 60” Photo Printer with a full set of qualifying inks between now and Jan. 31.

If you’re returning an eligible trade-in printer for the HP Z6200 60” printer you’ll get $3,500 back. If you’re not returning a trade-in printer, you get $2,000 back. Add an HP Care Pack (three-year new business day onsite support) and you’ll get an additional $125 back.

If you’re returning an eligible trade-in printer for the HP Z6200 42” printer you’ll get $2,250 back. If you’re not returning a trade-in printer, you get $1,500 back. Add an HP Care Pack (three-year new business day onsite support) and you’ll get an additional $125 back.

You can also trade in your eligible old printer and purchase or lease a qualifying new HP Designjet T790 44” ePrinter and receive $500 cash back. Add an HP Care Pack for an additional $50 back.

HP StartRight Program
With the HP StartRight Program, receive up to $300 in free HP large-format media when you purchase or lease a qualifying new HP Designjet T, Z or L2 Series printer all the way through the end of this year.

For complete promotion details, a list of qualifying trade-in printers, and the latest rebates from Canon, Epson and HP, contact a LexJet customer specialist at 800-453-9538.

End of Year Rebates from Canon, Epson, HP

Inkjet printer promotions and rebates
Donald Stocks of PIP Printing in Greenville, N.C., took advantage of the combination of rebates and the LexJet iPad Mini promotion. He's up and running with his new Canon iPF8300S, shown here printing on LexJet 8 Mil Production Satin Photo Paper. Stocks said, "The pricing was great and the iPad Mini was icing on the cake."

Just in time for Christmas, following are a variety of rebates and promotions from Canon, Epson and HP, most of which end on Dec. 31.

Speaking of Dec. 31, don’t forget to take advantage of LexJet’s free iPad Mini promotion: Buy a 42″ or wider printer and/or laminator, plus $500 in inkjet media or laminates, and you get a free iPad Mini. To top it all off, you don’t pay anything until Jan. 31.

As Gary Kingsbury, owner of The UPS Store in Homestead, Fla., put it: “I’m very pleased with the deal, especially since a starter set of ink is included; that’s not an insignificant value in and of itself. My net cost on the printer is quite low when you consider everything you get with it.

Canon
From now until Dec. 15 you can take advantage of mail-in and trade-in rebates, which can be combined:

  • iPF6400: $300 trade-in rebate (must include a photo of any 17″ or wider printer), plus a $300 mail-in rebate
  • iPF6450: $500 trade-in rebate (must include a photo of any 17″ or wider printer), plus a $350 mail-in rebate
  • iPF8400: $800 trade-in rebate (must include a photo of any 36″ or wider printer), plus a $1,000 mail-in rebate
  • iPF8400: $400 trade-in rebate (must include a photo of any 17″ or wider professional printer), plus a $1,000 mail-in rebate
  • iPF9400: $1,000 trade-in rebate (must include a photo of any 36″ or wider printer), plus a $1,500 mail-in rebate
  • iPF9400: $500 trade-in rebate (must include a photo of any 17″ or wider professional printer), plus a $1,000 mail-in rebate
  • iPF9400S: $1,000 trade-in rebate (must include a photo of any 36″ or wider printer)
  • iPF9400S: $500 trade-in rebate (must include a photo of any 17″ or wider professional printer), plus a $1,000 mail-in rebate

And, while supplies last, there are also ongoing trade-in and mail-in rebates on Canon’s other printers:  $300 on the iPF6300, iPF6350, and iPF8300S; $880 on the iPF8300; and $1,200 on the iPF9000S and iPF9100. For trade-in eligibility you must have a 17” or wider printer for the 24” Canon printers, or a 36” or wider printer for the 44” or 60” Canon machines.

Mail-in rebates include $350 for the Canon iPF5100, $500 for the iPF6300, $1,000 for the iPF6350, $1,000 for the iPF8300 and $3,200 for the iPF9100. The trade-in and mail-in rebates on these printers can be combined where applicable.

For complete rebate terms, go to www.usa.canon.com/rebates and pick up a claim form online at acbpromotions.com/imageprografrebate.

Epson
Epson’s December mail-in rebates for its line of 17″ printers include:

This month’s instant rebates include:

And, you get a 30% Money-Back Mail-in Rebate for qualifying EPSON Signature Worthy Cut Sheets through Nov. 30. Eligible products include 8.5″ x 11″ and 13″ x 19′ cut sheets of EPSON Cold Press (Bright White and Natural), Exhibition Fiber, Epson Hot Press (Natural and Bright White) and the Signature Worthy Sample Pack.

HP
Trade in your 42″ or wider aqueous or 30″ or wider solvent printer/printer-cutter and get $3,000 cash back when you buy an HP Designjet L26500 61-inch latex printer.

And, you can trade in your large-format aqueous or solvent printer/printer-cutter (54″ or wider) and get $10,000 cash back, or trade in a 42″-53″ aqueous or 30″-53″ solvent printer/printer-cutter wider and get $6,000 cash back when you purchase an HP Designjet L28500 104-inch latex printer.

These Upgrade to Latex Winter 2012 promotional deals are good through Dec. 31 and claims must be submitted by Jan. 31, 2013.

Plus, with the HP StartRight Program, receive up to $300 in free HP large-format media with the purchase of select HP Designjet printers. Go to www.hp.com/go/HPStartRightPromo for more information.

For complete promotion details and a claim form for the HP Upgrade to Latex Winter 2012 promotion, click here.

For more information about the printers, to take advantage of these rebates as well as fantastic bundle deals from LexJet, contact a LexJet customer specialist at 800-453-9538. And, to download rebate forms, go to www.lexjet.com/rebates.aspx.

A Successful Formula for Bold and Beautiful Inkjet Printed Wall Murals

Printing wall murals

Formula Boats, based in Decatur, Ind., is proud of its product, as well it should be. The company’s high-octane boats are sporty and stylish, facts which are replicated in its promotions and presentations.

Formula Boats’ latest creation, the Formula 350 CBR, is the centerpiece of a new wall mural that adorns the lobby of its headquarters in Decatur. Taken from a July photo shoot in the Bahamas, the wall mural wows visitors and passersby alike.

Printing wall murals for promotions and advertising“You can also see the mural from the road; we’ve noticed a bunch of people pull in to our parking lot and point at it,” says Tonya Hamilton, director of communications for Formula Boats.

Hamilton also handles the company’s large-format promotional printing and says the application of the material to which she printed, LexJet Simple WallCal (6 Mil), was relatively easy. The only hiccup in the process was during the printing.

“Our printer had a problem printing the full 54-inch width. It kept moving over about 1/4″ to 1/16″ so that each panel was off a little bit, so we had to print patches to make sure everything corresponded and lined up perfectly,” explains Hamilton. “The actual installation was a piece of cake, though all those little splices made it more time-consuming. It was supposed to be only big six panels, but it ended up being six big panels and six smaller splices to get it lined up properly.”

Next time, adds Hamilton, she’ll leave an inch or so on each side for a 52″ print width, instead of printing edge to edge.

“We want to do it again, and our next big project is a vehicle wrap for a parade here in town,” says Hamilton. “Vic Porter, our company’s chairman, will pull one of the first boats he ever built in the parade.”

Hamilton also uses LexJet Poly Select fabrics for trade shows, point of purchase and dealer showrooms. Check back here for follow-up posts on the fabric applications and the vehicle wrap to find out more about these applications.

Don’t Forget about these 2012 Capital Equipment Tax Incentives

Section 179 and Bonus Depreciation tax breaksThere’s good news and bad news about capital equipment tax incentives and deductions in 2012. First, the bad news really isn’t all that bad, and there’s still plenty of good news under what’s called Section 179 Expensing and Bonus Depreciation.

Add in all the great promotions and rebates available through LexJet, including the iPad Mini Giveaway Countdown that expires on Dec. 14 or while iPad Mini supplies last, and you can make major improvements to your production workflow and cash flow.

This year, the Section 179 Deduction limit is up to $139,000. Last year, the limit was up to a whopping $500,000. Still, this year’s limit is a decent amount for deducting the cost of printers, laminators and other capital equipment, and most is likely below the limit for the majority of print shops’ capital equipment investments.

Under Section 179, business owners who purchase capital equipment for use in their business may be able to deduct the total cost of the equipment in a single tax year rather than depreciating it over a number of years. For instance, assuming a 34% tax rate, if you were to purchase a $30,000 printer, the tax savings on the Section 179 deduction would be $10,200. The cost of the equipment, net of tax savings is $19,800.

Under Bonus Depreciation, this year’s provision allows for an additional first-year depreciation deduction for capital investments placed in service during 2012 equal to 50 percent of the adjusted basis of the qualified property (last year it was 100 percent).

Once again, anything is better than nothing and these provisions are sure to help with your 2012 taxes and bring down your cost of ownership relating to capital equipment. Be sure to consult your tax advisor to determine which of these tax-planning tips can provide the best benefit for you and your business. For more information, FAQs and to calculate Section 179 deductions, go to www.section179.org.