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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Video: Berea Printing Reviews Sunset Canvas

In the video above, Berea Printing’s production manager, Phil Crawford is “returning the favor,” something he does on a regular basis through his YouTube channel, The Promo Video.

Berea Printing Sunset Canvas“I’ve done several product reviews; it helps with our YouTube rankings and they’re informative. I spend a lot of time looking on YouTube looking for products and services. YouTube is a great resource. This is a way to give back and help someone else figure out something. It’s a way of returning the favor,” says Crawford.

Berea Printing, based in Berea, Ohio, just south of Cleveland, has been in business since 1967. Crawford joined the company in 1997 and has seen it transition from analog offset to a fully digital shop, both on the commercial side with three Konica 8000s, and the wide format side with the HP Latex 25500 Printer.

In addition to traditional commercial printing applications like catalogs and brochures, the company specializes in specialty printing for marketing and promotions. Wide format printing is an integral part of that specialty mix.

“We create a lot of marketing products. Wide format printing has come in handy for us to create specialty items and interesting products because our customers want something unique and eye-catching,” says Crawford. “Our dominant wide-format product is LexJet Simple Adhesive Vinyl SUV, which we use as a poster material on foam board. It’s the most consistent vinyl we’ve tried… hands-down.”

Regarding this review of Sunset Production Gloss Canvas SUV, Crawford says: “We’ve tried a lot of canvas materials, and the canvas Erin Krcmar [Crawford’s LexJet rep] sent me was clearly the best material. Most of the canvas material we’ve tried, if you rubbed it or looked at it wrong, the ink would fall off of it, and when you stapled the canvas, it would tear, which was a big problem. This stuff is great, and it’s inexpensive.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Building Business with In-House Inkjet Printing and Samples at Arc Studios

Printing Promotional Graphics with an Inkjet PrinterAaron Thomason, owner of Arc Studios Photography in Dalton, Ga., knows the value of a print. It’s what helps showcase and sell his artistic portrait photography.

With a variety of inkjet-printable media from which to choose through LexJet, Thomason is able to present his work in a variety of formats, each with its own unique look.

“I don’t have to do any advertising other than the promotional printing I do for my studio and storefront. I can place a banner stand next to the street so people driving by can see it, so I get a lot of people stopping in who saw it when they drove or walked by the studio,” says Thomason. “I typically use a big image with just a few simple words so that my studio is in the back of their mind when they need something I can provide.”

For banner stands, Thomason uses a LexJet Blizzard Outdoor Stand with LexJet TOUGHcoat Water-Resistant Polypropylene, and on his storefront windows he uses Photo Tex Repositionable Fabric. “I change those images up regularly and they work great. They see some rain and other weather, but the images have held up fine,” says Thomason.

Printing Promotional Graphics Inkjet PrinterOn the inside of the studio, Thomason showcases canvas gallery wraps printed on either LexJet Sunset Reserve Bright Matte Canvas or LexJet Sunset Production Matte Canvas, and Photo Tex for wall murals.

He also uses LexJet Sunset Photo Metallic Paper for images that lend themselves to the pearlescent pop of the paper.

“Before I started doing my own printing I was lucky if I sold one canvas print per session. Now I’m able to sell three or four canvases per portrait client since I was able to bring the price down by doing it in-house,” explains Thomason. “We stretch the canvas here on a 1 1/2″ frame and add the UV coating, so I’m able to produce canvas less expensively for my customers, deliver it on time and ultimately sell more canvas.”