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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Filling in a Beverage Barn’s Nooks and Crannies with Banner Branding

Wrapping a Cooler with Banner Graphics

Rather than apply a patchwork quilt of adhesive-backed inkjet media to the cooler and ceiling beams at an area beverage barn, DeCrescente Distributing’s Monty Pyle decided to use JetFlex FL Matte (13 oz.) from LexJet.

Cooler Wrap by DeCrescente Distributing“On a concrete wall hiding conduit and other obstacles it’s easier to wrap it with vinyl banner, rather than applying one strip here and one strip there. There were so many nooks and crannies in this place, it was unbelievable. They raised their ceiling and it made for one big obstacle after another. Then they put cameras in, so we had to take out the cameras, re-install and re-orient them. This was the most feasible way to do it, and it definitely changed the look of the building to where they were happy with it,” says DeCrescente’s Monty Pyle. “The owner originally wanted it printed on satin flag, but I told him he wouldn’t be able to clean it like you can a vinyl banner. The last thing you want is a filthy graphic after just a few weeks that you can’t clean.”

Printed on an Epson Stylus Pro GS6000 low-solvent printer, Pyle installed the huge cooler banner by himself, attaching it with screws to a wood backing above the cooler. Since the drop ceiling was taken out, exposing the beams, Pyle wrapped the beams as well.

Cooler Wrap for the Beverage BarnOn the cooler, Pyle found that the width of the material didn’t quite match the height of the higher ceilings, so he added a strip of Photo Tex PSA Fabric – Solvent Printers to border the top of the main wrap. “Since it was a matte banner material with a matte adhesive fabric it was pretty seamless and creates the illusion that it’s all one piece,” says Pyle.

“The media from LexJet we’ve been using has really been good and our image quality has increased using it with the Epson GS6000, which has also been very reliable,” adds Pyle. “He gave us a lot of opportunity in the store, and it happened so quickly; they wanted it up pretty darn fast.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Wall Wraps Before and After at the Boom Boom Room

Wall Graphics and Murals
The Boom Boom Room received a makeover courtesy of Heineken and DeCrescente Distributing with wall, elevator and door graphics printed on LexJet Simple Adhesive Vinyl.

Heineken wanted to make a big splash at a popular four-story tavern while making it easy to clean up all the splash-back from spilled drinks and such in the Boom Boom Room, a DJ-powered disco located on the fourth floor of the tavern.

Local beverage distributor DeCrescente Distributing, Mechanicville, N.Y., and its crack graphics design and installation staff took on the project, which required wraps on doors, elevators and walls of the Boom Boom Room.

Bar Makeover with Wall MuralsGraphic designer James Lane chose LexJet Simple WallCal (6 Mil) for most of the project, printing an entire roll to fill the space required, and scrim banner applied with LexJet Heavy Duty Banner Tape on one brick wall area. “That’s the other reason we went with those materials, because they spill drinks and throw stuff on the wall, so we wanted something that would take the abuse,” explains Lane.

“Heineken wanted that floor since they’re promoting their music series and did this as part of the sponsorship. The City Tavern wasn’t too keen on it at first since it had always been Budweiser, but when I was installing the project they changed their minds because they thought it looked great,” says Lane. “It took about 11 hours to apply it. This is not something you rush through; you have to take your time to get it right.”

Elevator GraphicsLane has been designing and installing graphics for years and has the process down to a science (his graphics department comrade Monty Pyle says Lane’s been doing this for “a reeeaaally long time”). While experience helps a lot, Lane says: “We all take pride in our work. We want to do a good job and we don’t stop until it’s done right. It’s better to take your time. I look at the room and get ideas so I know what I’m doing before I leave that room. It’s a matter of pre-planning the project ahead of time and taking exact measurements.”

The project was printed on DeCrescente’s Epson GS6000 low-solvent printer, and Lane says it took a couple of days to print and cut the graphics into the various panel sizes.

“Before I printed everything out I printed a section on the HP to see what the background would look like. It looked good on-screen, but when I printed it out it didn’t look so good, so I had to redo the background as far as tracing the lines and getting the colors right. We always make sure our images aren’t pixilated and are razor sharp before we go into production,” adds Lane.