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Help Customers Win the Crowd With a Lasting Impression
Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Help Customers Win the Crowd With a Lasting Impression

In-person events are in full swing. Now is the time to stock up on media essential to your customers in the event signage industry.

People are more excited than ever to gather and see the latest products and services offered up-close and personal. The experience of seeing solutions in action may convince many consumers to make purchasing decisions during the shows.

To be successful at a live event, displays need to represent the absolute best of what an organization or a business offers, beginning with the aesthetics of the space. These events can yield high returns on investment with a potentially high percentage of quality leads, so being prepared to wow the crowd is essential.

Graphics that are dynamic, colorful, and high-impact steal the show every time. One tried and true staple is LexJet TOUGHcoat™ Water-Resistant Polypropylene, a durable option for short-term banners and outdoor posters.

Want to be prepared in any weather for outdoor events? TOUGHcoat™ has you covered with its exceptional water resistance. Color pop will wow the crowd with its high white point supporting high ink saturation. This product is compatible with aqueous and latex inks. Made with the environmentally-conscious in mind, the material is 100% recyclable.

Want to learn more? Get personal help by contacting a LexJet Customer Specialist at 800-4-LEXJET.

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Transform Your Environment with Eco-Friendly Window Graphics
Posted on by Jason Nelson Posted in News & Trends, Technology & Products
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Transform Your Environment with Eco-Friendly Window Graphics

When visiting an office, retail space, or residence, the ambiance is felt by the lighting, décor, and general aesthetics of that environment. In architecture and design, decorative window graphics are recognized as a high-quality, beneficial, simple, yet dramatic way to transform any space, affecting the general ambiance and your visitor’s experience.

As the digital printing industry moves towards becoming more environmentally conscious, our eco-friendly window graphics from our friends at LINTEC offer solutions never before seen in our space. The two LINTEC 2 Mil Recycled window films can be used to enhance storefront décor or as wall coverings. These high-quality films are optically clear, made from 80% recycled PET materials, manufactured with 40% less energy, and offer excellent clarity, as well as dimensional stability.

Lintec Eco Film
The window films are compatible with the latest UV printing technology and offer a scratch-resistant coating to help prevent damage during the installation process. They’re ideal for displays in high-traffic areas that may be susceptible to physical contact.

Ambiance and style aren’t the only features of digital window graphics made by LINTEC. Other key benefits include:

  • Enhanced privacy
  • UV protection
  • Additional space to expand your brand
  • Durability
  • Versatility
  • Scratch resistance
  • Easy installation

Opting for these high-quality, and eco-friendly window films is an ideal choice for your business’ sustainability strategy and the future of our environment.

To learn more about these innovative and eco-friendly products, their features, and how to add impact to your space, please contact a LexJet Customer Specialist at 800-4-LEXJET.

 

Posted on by Liliana Wright Posted in Marketing & Sales, Technology & Products
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Make a Big Impact in the Competitive Wedding Market

Postponed weddings because of COVID are coming back. Today’s wedding boom marks the busiest season in 40 years, according to NPR.

Being prepared for the wedding season gives you a competitive edge that can impact your growth and profit. Posters, banners, and window films meet retail customers’ demands, as they compete in a hot market where 2.5 million couples in the U.S. are expected to tie the knot.

The customer base for the wedding industry is endless, including big box stores, florists, bakers, bridal salons, and many more wedding vendors looking for attention-grabbing signage quickly and efficiently to bring in their customers.

Here are some suggested media choices to help your retail customers stand out to the millions of couples tying the knot:

Posters

  • LexJet Satin Poster Paper 200g – Latex and SUV
  • LexJet 8 Mil Production Satin Photo Paper – Aqueous

Banners

  • LexJet TOUGHcoat™ ThriftyBanner – Aqueous
  • HP 13-oz Prime Gloss Banner – Latex and SUV
  • LexJet TOUGHcoat™ Water-Resistant Polypropylene – Aqueous and Latex

Window Graphics

  • Mactac IMAGin Bfree Window Film – Latex, and SUV
  • LexJet Simple Low Tack White Vinyl – Latex and SUV
  • LexJet Simple Low Tack Clear Vinyl – Latex and SUV
  • LexJet Simple Perforated Vinyl 70/30 – Latex and SUV
  • LexJet Crystal Low-Tack Polyester – Aqueous
  • LexJet Aqueous Perforated Vinyl (70/30) – Aqueous
  • General Formulations 208 White Static Cling – Latex and SUV
  • General Formulations 207 Clear Static Cling – Latex and SUV

To learn more about the opportunities for wedding-related signage, contact a LexJet Customer Specialist at 800-4-LEXJET.

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Defining Your Sustainability Strategy
Posted on by Jason Nelson Posted in News & Trends
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Defining Your Sustainability Strategy

LexJet understands our customers’ desire to offer eco-friendly business solutions and products for environmentally conscious consumers. As buyers become more aware of their daily impact on the environment, aspirations of becoming more environmentally conscious may shape their purchasing decisions, leading to searches for affordable, sustainable, and quality products. Having a sustainability strategy is an excellent step in the right direction for your business.

“50% of consumers rank sustainability as a top five value driver on average across categories, which means it is an important purchase criteria and is a key differentiator in the overall value proposition.” Global Sustainability Study 2021, Simon-Kucher & Partners

Environmentally Conscious Products

We provide multiple ways to help you become an eco-friendlier business, making it easy and hassle-free to recycle your empty ink and toner cartridges with our Ink Recycling Program. Since the launch of this program in 2021, we have received over 2 tons of cartridges for recycling.

LexJet also offers more sustainable media options, like a recycled canvas product made from 100% recycled water bottles under the Elements brand. Additionally, we carry photo papers, banner materials, fabrics, and films that can be recycled into various products.

Sustainability is also a priority for our other brands like HP, named by Newsweek as one of the 100 Most Sustainable Corporations in the World for the 7th year in a row. Another brand walking the walk is Kodak. In its 2021 Sustainability Report, One World One, Kodak announced a 55% increase in solvent recovery business (2016-2021).

Earth Day is a wonderful time to remind us of the crucial role we all play in reducing our carbon footprint. Becoming more environmentally conscious and understanding the demands of eco-friendly consumers may significantly impact your business’s profitability now and in the future.

To learn more about our eco-friendly products, contact a LexJet specialist at 800-453-9538 or browse our wide variety of eco-friendly products.

Posted on by Jennifer Corn Posted in Marketing & Sales, Technology & Products
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LexJet Essentials: Marabu Liquid Laminates

Umbrellas. Seat belts. Sunscreen. A suit of armor. All of these are forms of protection. Everyone knows the importance of protection. So why do so many photographers pass up the opportunity to ensure their work last for generations?

Whether creating a family heirloom canvas wrap or a banner to celebrate a milestone birthday, Marabu has a liquid coating for you.

Marabu ClearShield Select is perfect for manual or automated applications and provides chemical and scratch resistance on rigid substrates, canvas, vinyl, and banners. It is available in gloss, semi-gloss or matte finishes.

Marabu StarlamOwn a StarLam? Marabu Clearshield Select for StarLam is your laminate of choice. It’s the same Clearshield formula, but with lower viscosity, so it works perfectly with roll-to-roll laminators like the StarLam 1600R.

The entire Marabu line of protective coatings offers you and your clients peace of mind, knowing that their images and artwork are safe for years to come.

Find your perfect protection on our website or call us at 800-453-9538, and one of our printing specialists will be happy to help. Want more information? Visit the Marabu booth at The LexJet Experience.

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Posted on by Jennifer Corn Posted in Marketing & Sales, Technology & Products
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Get a Darkroom Look with Sunset Fibre Elite

Most photographers today love the idea of creating the perfect image on an inkjet printer but miss the look and feel of images brought to life in the darkrooms of the past.

Some photographers may not know that they can have the best of both worlds with Sunset Fibre Elite 285g. You get the beautiful reminiscent of hours developing film, but without the worry of just the slightest bit of light ruining your perfect capture.

Sunset Fibre Elite 285g is a fiber-based paper with an extra smooth and glossy look designed for color and black-and-white photo reproductions of the highest caliber.

Dennis Hammon PhotographyProfessional photographer and PPA affiliate juror Dennis Hammon spent 35-years working in dark rooms. He loves the look and feel of Sunset Fibre Elite. “I’ve always had a darkroom, and the Fibre Elite mimics some of the papers I used way back when; that’s why I’m drawn to it,” he says. “The feel, the texture, the luster of it and how it holds the tooth of the image for me. We have other papers, but that’s the only thing I put my work on.”

Sunset Fibre Elite delivers the wide color gamut required for fine-art photography, photo restoration work, and more.

Dennis Hammon PhotographyHammon, who works closely with his wife, Cheri – also a professional photographer – says it’s what sets his images apart from others. “We’re selling a lot of the fine art, and the Fibre Elite is the look I want. It’s different from everybody else’s images they’re trying to sell. We’re trying to set ourselves apart with the quality and look of the paper.”

The next time you want that throwback darkroom look for your work, try printing with Sunset Fibre Elite 285g. Buy it online, or give one of our printing specialists a call at 800-453-9538, and they’ll be happy to help.