Get Social with LexJet!

Are you on social media? We are, too! We share the latest industry news and inspiring customer creations on a variety of social media outlets, like Facebook, Instagram and Pinterest. We also jump in on group conversations on LinkedIn and join weekly chats on Twitter. There’s a lot going on in the world of wide-format media, and we love being part of the conversation.

If you’re on any of these social channels, we hope you’ll follow us, too! Click on any of the icons below to go to our pages:

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We’re always looking for new customer stories to tell, like this one from Red River Photo Services and new tips and tricks we can offer you. If you have a story to share or a question for our experts, please email

Luminance 2012 Explores the Future of Photography Creation and Consumption

PhotoShelter is hosting Luminance 2012, a new conference being held Sept. 12-13 at BMCC Tribeca Performing Arts Center in New York City that the company says will bring leading voices from across industries to explore the intersection of business, technology, culture, and photography.

Photography conference in New York CityLuminance 2012 speakers include leaders from Behance, Blurb, Facebook, Google, 20×200, Tumblr and other companies that are driving massive changes in today’s photo landscape. Limited early bird registration discounts are available now at

Speakers at Luminance 2012 will each deliver 20 minute talks (plus Q&A) in their area of expertise.

Speakers include:

An optional, limited attendance photography workshop will also be held on Sept. 11 at Root Drive-In Studios, with renowned pro photographers Zack Arias, Corey Rich, and Robert Seale. In addition, the Luminance #ilovephotography Party will be held the evening of Wednesday, Sept. 12 at a location to be announced.

Prices are $249 for Conference & Workshop (General Admission), $149 for Conference Only (General Admission), $99 for Workshop Only (General Admission), $99 for Conference & Workshop (Full-time Student) and $49 for Conference Only (Full-time Student).

“Luminance 2012 will be an opportunity for the community to come together around a new topic of discussion that isn’t strictly gear or technique,” said Murabayashi. “It’s a chance to engage in a dialogue with others who are creating the technology that’s driving massive shifts in the photography landscape, to learn from each other, and get inspired about what is still to come for this medium we all both love with passion and equally depend on for our business and livelihood.”

A limited number of hotel rooms have been reserved for Luminance 2012 attendees. Learn more about conference logistics and register to attend at

How much is that Canvas Instagram in the Window?

Printing Instagram photos from Facebook on canvas

There’s more than one way to maximize social media and AW Artworks in Sun Prairie, Wis., is maximizing as much social media as possible to make the virtual into reality. The last time we left AW Artworks, owner Andy Wredberg has just finished remodeling the studio space, converting it into a gallery and production area.

Printing window displays
Cross-promotion: AW Artworks features its new Instagram on canvas product in its front window. The banner was printed on LexJet TOUGHcoat Water-Resistant Polypropylene.

AW Artworks is an open concept, not only in the way the studio is set up to include clients in the entire process while showcasing the possibilities of print all over the walls, but in its approach to the local market in Sun Prairie.

“The nice thing about us having a storefront here in Sun Prairie is that there all kinds of places you can get something printed online, but it may not turn out the way you want and then you have the hassle of dealing with different people at the company over email or the phone,” says Wredberg. “If you come here, it’s just me. I’m the guy who takes your email, gets the file ready, prints it, cuts the frame and assembles everything. From start to finish, I’m hands-on in the process. We’re trying to bridge that gap between a fine art gallery and the big box copy-and-print place. We can do signs, banners and other commercial prints, yet I have a background in graphic design and I’ve worked extensively in color management, so we can also offer color-critical work as well. You’re getting the quality you want, and you can talk to someone face to face.”

Therein lies the great paradox of the Internet and the latest social media craze. It’s super-simple to order products online or share each and everything about your life with your “friends” (“The dog is staring at me… I’m sitting in the waiting room… I just ate at Taco Bell…” Like!), but it often lacks real personal connection.

AW Artworks set out to make the impersonal more personal, offering Instagram prints on LexJet Sunset Select Matte Canvas and Sunset Photo eSatin Paper, promoting the prints on the company Facebook page and on its street-facing window. The promotion has worked, so much so that the local NBC affiliate sent a camera crew over to find out more.

Printing Instagram photos on canvas“We showed them the whole process and they thought it was amazing to see it from start to finish. They were here for awhile, which gave us an opportunity to talk about all the things we do here beyond the Instagram prints,” says Wredberg.

The purpose of leveraging social media was not to make more “friends,” but to bridge the gap, as Wredberg puts it, and bring people into the studio to pick up something tangible they can hang on their wall.

“It’s not really an original idea, but if you Google ‘Instagram on canvas’ you come up with just a few sites as opposed to ‘photos on canvas,’ which brings up a lot more results. I think Instagram’s up to 38 million users now and Facebook bought them for a billion dollars. It’s further integration that we can capitalize on, garner more attention and bring people in who wouldn’t necessarily stop in otherwise,” says Wredberg.

Though the Instagram program is only a week or so old, Wredberg says they’ve already sold a few dozen prints, not to mention the extra television exposure. Though the studio has been fully remodeled, the bank building constructed in 1899 where AW Artworks resides was just recently restored, which helps the studio’s visibility.

Printing photo galleriesAnother personal touch AW Artworks recently added was a gallery of images from Wredberg’s mission trip to South Africa. Printed on Sunset Photo eSatin Paper, the images are a conversation piece as well as a way to support Cape Town Missions International, which works with churches and schools in South Africa and provides shoes for people who don’t have them.

“When I came back from the trip it was time to switch out some things in the gallery and I thought it would be a good way to give people a glimpse of everything we did while we were there. People are interested in the photos and it gives us a chance to talk about the trip and what these people are going through and need,” adds Wredberg.

New Guides and Articles for Photographers from PhotoShelter

PhotoShelter announced today that it is offering a number of new guides and articles of interest to professional photographers. The Spring 2012 Survey – What Buyers Want from Photographers – is now available for a free download.

Free guide to what buyers want from photographersThe guide includes survey results from 1,000 image buyers, photo editors, and other creatives worldwide who hire photographers and license photographs. Buyers surveyed are from a diverse range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publishers, corporations, marketing agencies, and more.

The guide also provides firsthand interviews from photo buyers at JWT, GSD&M,, Men’s Health, and Random House who offer tips on how they want be pitched, websites that work, and the personal characteristics of photographers they look for when they hire.

So, this particular guide is really more geared toward those who provide images for commercial, editorial and advertising work, as opposed to more consumer-oriented photographer. Even so, the guide has some interesting and useful information about the market, as well as e-mail marketing tips, the impact of social media, website tips, buyer profiles and more.

Other articles available at PhotoShelter today include…

Why Instagram is Terrible (and why You Should Use it)

How to Take Your Landscape Photography to the Next Level

6 Night Photography Tips to Help You Master the Craft

Interview with Newsweek’s Senior Photo Editor (video)

PhotoShelter is also offering the guide 10 Branding Secrets for Photographers when you sign up for a free 14-day trial of PhotoShelter websites.