Print-N-Stick Bonds with Anti-Bullying Program, UNIFY

unify still
Robert Charles Photography used LexJet Print-N-Stick Fabric to make their anti-bullying statement.


Edward and Robert Zemba, brothers and owners of Robert Charles Photography in East Longmeadow, Mass., know what bullying looks like. They both saw it firsthand growing up.  Now, with children of their own and many high school senior clients who visit their studio, they felt compelled to partner with those students to launch the anti-bullying campaign, UNIFY, Unique iNdividuals Inspiring Future Youth.

The program included a fashion show held in late April with a variety of high school-aged children of various backgrounds, shapes, ethnicities and physical abilities making their way down the runway. The event, sponsored by dozens of local companies and attended by more than 400 people, raised funds to support anti-bullying efforts and educational programs at area schools.

“This was an outreach project with high school seniors to encourage awareness,” says Robert Zemba. “The fashion show was wrapped around celebrating diversity. In the show, we had performances that really told the story about bullying and how kids work together to overcome bullying.”

With the students, the Zembas created the video below to promote the event and deliver the group’s message:

During a performance at the fashion show and in the video, which focuses on name-calling and “labeling,” the Zembas printed various words on LexJet Print-N-Stick Fabric, a removable self-adhesive product. The words were stuck on and later removed from one of the kids to emphasize using positive labels rather than hurtful ones.

IMG_0018Prior to the event, the Zembas created an 80-inch-by-100-inch wall display, also printed on Print-N-Stick, that was installed at Enfield Square Mall. The display, pictured at left, was made up of four 42-inch wide images that were printed on an Epson Stylus Pro 9900 44-inch printer, a recent addition to the Robert Charles Photography studio, purchased from LexJet.

“We came up with a display that was very powerful and very well received,” Robert says. “The best part was that the folks at the mall very concerned about a ‘wallpaper display’ — was it permanent? But we explained that the Print-N-Stick would come right down with no residue left behind. Once we showed them the product, they said, ‘Oh wow, that’s great!'”

The addition of the large-format Epson printer, Robert says, has provided increased flexibility to do more in-house printing. “To be able to print 44 inches wide is a game changer for us,” he says.

The UNIFY video and program have received attention across the country, the Zembas say, and they’re working on spreading the message further and planning the 2016 fashion show event.

“We are big believers in giving back,” Robert says. “And this was a way to give back to the kids we work with and inspire them and let them know they’re not alone.”

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From the Basement to the Catbird Seat at Woodard Photographic

Large format inkjet printed products for photographyWoodard Photographic, based in Bellevue, Ohio with seven locations in north-central Ohio, is a senior high school portrait powerhouse that began in George and Karen Woodard’s basement in 1965. Now co-owned and operated by their son, Marc, and an outside family member, Roger Wilburn, Woodard Photographic has maintained its primary focus – high-end senior portraits – while steadily growing its business to encompass much of the region surrounding northeast Ohio.

Woodard Photographic is an extremely savvy business-minded company that hasn’t lost sight of the art of photography in the process. The company quickly branched out from its Bellevue roots, touring high schools in north central Ohio and into Michigan in a mobile studio.

Inkjet printed photographic productsThe mobile studio became the basis for the addition of one location after another. Woodard Photographic’s Ohio locations now include the company headquarters in Bellevue and another location in town, along with locations in Akron, Brunswick, Columbus, Perrysburg and Westlake.

“In 1990 we opened our first branch office and have since done away with our mobile studios and gone to seven locations across Ohio whereby we provide a high-quality, on-location look. We provide mainly senior photography and the rest of what we do draws from that work in the schools and the community,” says Marc Woodard. “We are vertically integrated; we’re one of the few large scale photographers that maintain their own lab.”

Inkjet printing photo products and promotionsWoodard Photographic’s lab is now 100 percent digital. The company began integrating digital technology in 2000, converted all the studios over to digital in 2001 and added large-format inkjet production about five years ago. All of Woodard Photographic’s printing is centralized at the Bellevue headquarters. “We pride ourselves on the quality of our photography and we centralize to maintain that quality and convenience for our clients. We have drivers that go to our locations with supply drop-offs and to pick up work, and orders are direct-shipped to our clients,” says Woodard.

When Woodard Photographic first added large-format inkjet printing, the company used it mainly to print posters and other promotional displays. “It was basically a support printer,” says Woodard.

Printing wallpaper borders with an inkjet printer
This is a great school spirit product: Wallpaper borders printed on Photo Tex.

“Now we print posters, banners, table runners, wall murals and borders. This past summer we took a real hard look and decided to integrate re-sellable product lines to our mix as well. From a sublimation standpoint, we’re printing license plates and dog tags, plastic license plate frames, can cozies, yard signs and other promotional add-ons. We have so many different products going it’s not even funny, but it opens up whole new avenues of printing. We’re geared toward doing intricate design work, mass producing it and adding personalization to the image,” adds Woodard.

The challenge in the Facebook age is to maintain the connection with the client and provide products that evoke the original emotion of the photo session. “We’re trying to create an in-studio experience that they can’t produce on their own at home. As we embrace inkjet it opens up a whole new level of product line. You can now offer a high-end leather coffee table book or wall murals and borders. You have to think differently and be smart enough to do it to make money as a professional. You have to give a reason for the client to come in, and that comes down to experience and emotion,” explains Woodard.

The addition of a Canon iPF8300 in July and another one from LexJet in October helped Woodard Photographic begin to fulfill that goal of providing unique large-format products to its client base. Woodard is especially impressed by Photo Tex, a repositionable adhesive fabric that can be re-used.

Printing photo products with a Canon printer“A lot of our ideas have come through talking to LexJet, watching the videos and reading the blog, and Photo Tex is the coolest thing I’ve seen in awhile. Because of our large client base we don’t put any product out there until it’s fully tested, so I printed a 16×20 sample of Photo Tex, cut it in half, put half in my office and the other half on a westerly facing side of our building on brown metal where the sun would bake it in the summer,” says Woodard. “I put it up on July 8 and brought it back inside after eight weeks or so and held it up against the print we kept indoors there was maybe a 10 percent change in the quality in terms of fading. Then I scrunched it into a ball, pulled it back apart, applied it to the wall and smoothed it out, and you couldn’t see any wrinkling. This is what excites me. We ended up creating some wallpaper products for our schools where we can affordably print self-adhered wallpaper for doorways, school spirit banners for seniors and created a whole new market for us.  It has less to do with our photography and more our connection with satisfying our clients’ needs, the schools we service. This allows us to sell some other cool things to them.”

Ultimately, says Woodard, it’s about creating differentiators as the photography market continues to evolve. As digital was the big wave earlier in the century, inkjet has the same potential, coupled with advancements in social media and all the doo-dads – iPads and whatnot – that go along with them.

“The big thing our industry has to deal with is creating value for the client so they want to own our printed products. The Jake and Emilies, as we call them, are sophisticated and increasingly dependent on electronic images on their phone and not necessarily interested in prints,” says Woodard. “So how do we make money as an industry if they’re simply putting their electronic images in their phones and we’re not getting paid for printed images? It’s a struggle, but it’s also an opportunity for those who have a vision of what’s possible. I really think it’s an exciting time in the industry as the transformation takes place. We went through a huge transformation with digital and we’re going through a similar one now.”

For more information about Woodard Photographic go to and

Sunset Photo Metallic and Sunset Pro Photo Album Bundle Deal

Making photo albumsIt’s the proverbial match made in heaven: LexJet’s new Sunset Pro Photo Albums adorned with Hot One award-winning Sunset Photo Metallic Paper for unforgettable photo presentations. From now until Sept. 30 you save 50 percent on a 50-sheet pack of Sunset Photo Metallic Paper (8 1/2 x 11) when you buy a two-pack of Sunset Pro Photo Albums (8×10). Use Promo Code SPMBD when you order online or call in your order.

Sunset Pro Photo Albums are made of a rich black leatherette material and each page features a peel-and-stick adhesive that makes album creation quick and easy. “The Sunset albums have a high-end look and feel to them and the price point is great. If you’re doing your own printing it’s a no-brainer,” says Eric Wordal of Masterpiece Portraits in Helena, Mont.

The do-it-yourself, professionally-crafted albums were designed to give you control of the photo album process. They are economical, easy to use and ideal for any type of photo album or photographic presentation, including graduates, high school senior sessions, weddings, family photos, portfolios and more.

Sunset Photo Metallic Paper has become one of LexJet’s most popular photo papers, receiving rave reviews from photographers and fine art reproduction companies.

“We charge more per square foot for prints on Sunset Metallic, and so far that’s flown. No one has said, ‘Wow, that’s too expensive.’ Instead they say, ‘I want to try that, because it gives me a distinctive look,'” says Eric Monroe of C2 Reprographics

Gary Haines, owner of Grizzly Creek Gallery in Georgetown, Colo., concurs: “When you print on the Metallic paper, it’s awesome. It has a real nice pearlescence to it that you can’t get with any other photo paper.”

Sunset Photo Metallic Paper produces stunning prints that previously could be output only in a darkroom. The metallic, high-gloss surface on this 10-mil, 255g photo paper results in prints that are sharp, vibrant, and exceptionally rich-looking. It’s perfect for stand-out portraits, wedding photography, commercial display and competition prints.