Free Google Analytics Guide for Photographers

PhotoShelter released a new free guide today called Google Analytics for Photographers. The guide provides information on how to know where your traffic is coming from, identify what contents engages visitors most, determine if social media drives traffic to your site, create specific campaigns to track your marketing efforts and more.

Guide to Google Analytics for photographersPerhaps most importantly, the guide will show how to read data and reports provided by Google Analytics, and how to use that information to make better decisions about your online content.

In all, according to PhotoShelter, there are 10 ways included in the guide to improve your photo business using Google Analytics and use the data to make decisions about everything from email campaigns to social media marketing.

Photographers Corey Woodruff, Gerry Walden, Mike Cavaroc and Hunter Harrison are also featured, and how each is using Google Analytics to engage their target audiences and help them decide how and where to spend their time.

For more information and to download the guide, click here.

Guide to Selling Nature Photography and Travel Photography Webinar

PhotoShelter has released a guide called Selling Nature Photography, and will host a webinar with travel photographer Andrew Rowat on how to break into travel photography.

Guide to selling nature photographySelling Nature Photography, created in partnership with Outdoor Photography magazine, explores how successful nature photographers have built their businesses and the secrets to getting the attention of leading buyers.

Other subjects covered in the guide include the four top avenues for selling nature photography, how seasoned nature photographers like Art Wolfe built successful business from scratch, interviews with leading buyers, and more.

To have the free 34-page PDF guide emailed to you, go to PhotoShelter says it won’t sell or distribute your email address, which is protected by “really mean 8th grade girls.” There it is.

In the live webinar with Andrew Rowat on Wednesday, July 25, from 4-5 p.m. ET, PhotoShelter chairman Allen Murabayashi will talk with Rowat about the challenges travel photographers face in an increasingly competitive industry.

Rowat – who was named one of PDN’s 30 photographers to watch and whose work has appeared in Conde Naste Traveler, Travel + Leisure, The New Yorker and Vanity Fair among others – will help uncover ways to make it in the travel industry by answering the following questions and more:

  • What can you do to get the attention of photo editors without a previous connection or referral?
  • How do you negotiate contracts that initially seem like an unfair deal?
  • Is it possible to continue working on personal projects, and even get photo buyers to pick them up?
  • What are the copyright issues in travel photography?

To register for the free webinar, click here.

New Guides and Articles for Photographers from PhotoShelter

PhotoShelter announced today that it is offering a number of new guides and articles of interest to professional photographers. The Spring 2012 Survey – What Buyers Want from Photographers – is now available for a free download.

Free guide to what buyers want from photographersThe guide includes survey results from 1,000 image buyers, photo editors, and other creatives worldwide who hire photographers and license photographs. Buyers surveyed are from a diverse range of organizations including advertising agencies, design agencies, nonprofits, editorial publications, book publishers, corporations, marketing agencies, and more.

The guide also provides firsthand interviews from photo buyers at JWT, GSD&M,, Men’s Health, and Random House who offer tips on how they want be pitched, websites that work, and the personal characteristics of photographers they look for when they hire.

So, this particular guide is really more geared toward those who provide images for commercial, editorial and advertising work, as opposed to more consumer-oriented photographer. Even so, the guide has some interesting and useful information about the market, as well as e-mail marketing tips, the impact of social media, website tips, buyer profiles and more.

Other articles available at PhotoShelter today include…

Why Instagram is Terrible (and why You Should Use it)

How to Take Your Landscape Photography to the Next Level

6 Night Photography Tips to Help You Master the Craft

Interview with Newsweek’s Senior Photo Editor (video)

PhotoShelter is also offering the guide 10 Branding Secrets for Photographers when you sign up for a free 14-day trial of PhotoShelter websites.

Try out Floor Graphics with this 2-for-1 Short Roll Deal

Printing floor graphics for advertisingIn conjunction with the recently released Application Guide to Floor and Carpet Graphics, LexJet is offering a 2-for-1 deal on one of its solutions for floor graphics: Buy a short roll (54″ wide x 20′ long) of Simple Indoor FloorAd and receive a free short roll (also 54″ x 20′) of Floor Velvet Laminate (5 Mil).

This offer ends March 31. Limit one 2-for-1 floor graphics/laminate combo short roll per customer. Use Promo Code SIFAV5 when purchasing online (the second letter in the Promo Code, by the way, is an uppercase i).

Be sure to download the Application Guide to Floor and Carpet Graphics, which includes useful information on how to sell and install floor and carpet graphics. You can also access other valuable guides and white papers at LexJet’s Learning Center.

Other guides at the Learning Center include: 

·         Coating, Stretching and Wrapping Canvas 

·         How to Create a Wall Mural

·         Increase Revenue by Offering Banner Stands

·         Printer Pre-Installation and Shipment Guide

You can find how-to and demonstration videos on a myriad of topics related to your business and graphics production at, including Installing LexJet Simple Indoor FloorAd and Installing LexJet Simple CarpetAd.

For more information, contact a LexJet customer specialist at 800-453-9538.

Getting a New Wide Format Inkjet Printer? Read this First

Besides the actual installation of your new printer, the most crucial aspect is preparing for its delivery. Being adequately prepared and having all the details ironed out beforehand will make the installation itself go that much more smoothly so that you can get right into production.

Pre-installation Checklist:
1. Note the dimensions of the printer so that you can prepare enough space for both its installation and the path to the print shop when it’s delivered. A minimum of three feet of working space to the front of the printer is recommended.

  • Include specifications and special needs to get the equipment from the delivery truck into the print shop: Elevator size, loading dock, lift gate, etc. (where applicable), and where the print shop is located in the building in relation to where the printer will be delivered. All doors, passageways, arches, and corners should be measured to accommodate easy movement of the equipment.
  • Develop a simple scaled floor plan diagram showing power outlets, network drops and where equipment will go.
  • Plan the location of each component (printer, work tables, cutters, etc.). Make a complete list of all equipment, storage, and supplies to be accommodated in the printing area. Define the workflow between equipment and identify efficient operational techniques.
  • Arrange the components in the workspace based on your analysis of workflows and efficiencies. Be sure to allow sufficient aisle space for movement of media and personnel. Allow for maintenance access to equipment.

2. Make sure you have the proper power outlets and network drops ready in the space allotted for the printer.

  • Power outlets should be in close proximity to the printer.
  • Extension cords and surge protectors should be planned for as well.
  • 110v is required for aqueous printers; 220v for solvent and UV-curable printers.
  • Most printers give you the option to connect directly via USB to the computer. For USB connections, a cable no longer than 10 feet is recommended to avoid any potential connectivity issues.
  • For printers connected to a network, drops are required for each piece of equipment that will be on the network (all printers), and should be close to the printer.
  • Every piece of equipment that will be on the network will require a unique IP address, which will be needed on day of installation. This is applicable only for users that have a primary domain controller in a corporate or administrative network.
  • For printers connected to a network, administrative access will need to be granted so that drivers and software can be installed to the network.

3. Ensure that all preparations for the printer installation are complete. It is essential to have all utilities (HVAC, exhaust, electrical) available at the time of installation.

  • It is your responsibility to ensure that room and equipment exhaust, makeup air supply, equipment supports, and electrical services meet all applicable codes and ordinances.
  • Check with the printer manufacturer for the environment for your printer. A general range is between 68-85 degrees F and 30-70 percent humidity, non-condensing.
  • Additional measures may be required or desirable because of the particular or exceptional conditions or circumstances present in the user’s work area or because of the requirements of applicable local law.
  • Do not assume that all necessary procedures, warnings, and precautionary measures are described here.

Shipment Checklist:
While most printer deliveries proceed as planned without any hitches or damage to the printer, if you notice any damage to the crate/box, the following procedures will prove helpful…
1. Inspect crates and cartons for any damage. If at all possible, do this with the delivery carrier’s agent present. Photograph any damage and immediately file a claim with the carrier. Carriers cannot be held legally responsible for shipping damage unless they are notified within 15 days of delivery. If an indication of damage is observed, then the following steps must be taken:

  • You may refuse shipment of the printer, which is the best thing to do in this situation. If you refuse shipment, contact your LexJet account specialist who will ship a new printer to you.
  • If you do not refuse the shipment, record the indicated state in the appropriate place on the shipping/delivery documentation before the delivery agent leaves your shop.
  • Notify the shipping agent that a mishandled item of packaging has been detected.
  • Obtain authorization from the shipping or insurance agent before mishandled package is opened.
  • Notify your LexJet account specialist about the observed condition.

Also, check the outside of the box to make sure you’ve received the printer model you actually ordered. This happens occasionally, and it’s a simple precaution that saves a lot of headache if you take the printer out and find it’s not the model you ordered.

2. Use personnel and equipment appropriate to move the equipment from the receiving area to the staging area. Measure aisle, doorways, and archways to be sure there is enough clearance for the printer. Provide a sheltered area for the shipment close to the installation site to unpack and prepare the equipment for installation.

3. If you have asked for lift gate service to get the printer off of the back of the delivery truck and the delivery company arrives without a lift gate, you have two options:

  • If you have enough help on hand, you can opt to unload the printer yourself. Please call your account specialist to let them know that the delivery was made without a lift gate so we can credit your account for the lift gate charge.
  • You can refuse delivery and ask that it be redelivered with a lift gate. In this case, call your account specialist to let them know what has happened so they can contact the freight company to arrange for the printer to be re-delivered with a lift gate. Keep in mind that it may take a few days to get the printer re-delivered.

When the freight company delivers the printer it is considered curbside delivery. Be sure that you have help on hand to get the printer inside your location.

4. Don’t forget to fill out and send in any rebate forms within 30 days of purchase.

5. Download updated firmware and drivers from the manufacturer’s website.

Need help? Call a LexJet account specialist at 800-453-9538.