Printing Industry Declares War on Germs

We all want to feel safe, right? That is especially true in 2020 as COVID-19 continues to be a huge presence around the world. You’ve, no doubt, seen the images of the grocery store, showing aisles of paper towels, toilet paper, and hand sanitizer completely sold out. Protecting yourself and customers from potentially harmful, and even deadly, viruses, diseases and bacteria has become more important than ever. Well, out of necessity comes innovation. Several companies in the print and packaging industry are capitalizing and unveiling antimicrobial products.

We’re talking about antimicrobial paper, antimicrobial wipes, antimicrobial ink, and even antimicrobial varnish.  It’s not exactly a new concept. You can find references online to antimicrobial products dating back as far as 2007. But, with health experts announcing new safety measures almost daily, our personal care has never been more important, and the demand has never been higher. Remember when it was considered “state of the art” that an Apple iPod could hold 50 songs? That’s almost laughable now. And I’m not talking about some of the songs you might have downloaded back then.

Quite simply, the technology is light years more advanced. That’s why companies within the print and packaging business keep trying to build a better mousetrap. Marabu is the latest company to develop an antimicrobial product. It’s an additive that’s put in its Clearshield Coating, designed to protect you from bacteria, viruses, and other disgusting microorganisms.  We’ve got more details about Mara Ban HERE.

There’s even more antimicrobial products in development across the industry and you’ll see some of them very soon. It will, no doubt, add tons of money to bottom lines everywhere. But will also do something even better; give customers the peace of mind that industry leaders care about their health and safety.

Marabu Mara®Ban CS Anti-Microbial Additive Now Available from LexJet

Marabu Mara®Ban CS Anti-Microbial Additive

Laminates have long protected graphics from the elements, but now there’s an urgent need for anti-microbial protection, as well. To help combat the growth of microbes on coated surfaces, Marabu created Marabu Mara®Ban CS Anti-Microbial Additive, formulated to be used in conjunction with ClearShield Liquid Coatings.

It’s a simple two-part additive system that works with all ClearShield formulas and provides ongoing anti-microbial protection. This new additive is perfect for signage, wall coverings, and protective shields found in healthcare facilities, schools, restaurants, etc.

While Mara Ban CS helps safeguard against microbes, Marabu’s ClearShield line has been protecting wide-format graphics against UV-rays for years, as well as offering chemical and abrasion resistance.

Suggested applications include:

  • Banners
  • Wallcoverings
  • Floor graphics
  • Banner stands
  • Decals

Watch the video above to learn how to properly mix Mara®Ban CS Anti-Microbial Additive and your ClearShield liquid of choice.

If you are looking for this or other products to help create social distancing graphics and to meet health and safety guidelines, please give us a call at 800-453-9538 or visit the LexJet Resource page.

Discover More About HP Latex Printing

From vehicle graphics to stunning outdoor displays, textiles, and more, HP Latex solutions provide an extensive range of applications to diversify your skillset and push your productivity to a whole new level. Whether you are just starting to explore the possibilities of latex technology or have a legacy latex printer, join us Tuesday, July 21, at 11 a.m. ET, as we welcome HP Latex Applications Architect Timothy Mitchell for a live broadcast of the HP Latex Academy.

Timothy will show you how you can deliver more high-quality applications same-day, in widths up to 64 inches, all while keeping costs low. HP production printers and water-based HP Latex Inks ensure rich blacks and glossy results—and all prints emerge dry, odor-free, and ready to use.

You’ll also learn how to bring your business to new horizons and reach indoor spaces solvent can’t with the HP Latex Print and Cut Solutions. With an integrated workflow, you can save up to 50% of your time by doubling the speed* in which you serve your clients while also offering a wider range of applications such as stickers, customized clothing, or window graphics.

Attend and you will save $1,800 on an HP Latex 315 Print & Cut Bundle, $2,800 on an HP Latex 335 Print & Cut Bundle; or save $4,000 on an HP Latex 560 or HP Latex 570.

HP Latex Printer Options
Click the image for a quick comparison.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

*Based on HP internal testing February 2017 comparing the HP Latex 300 Printer series Print and Cut solution with a solvent-technology based integrated print and cut solution at a comparable cost.

Learn How to Improve your Output at the Live Canon Webinar

The Canon imagePROGRAF PRO-Series printers include breakthrough technology for professionals who demand perfection. Canon sets the bar by delivering rich, detailed, brilliant colors in 24, 44, and 60 inches.

Tune in Monday, July 20 at 11 a.m. ET as Canon technical specialist and award-winning photographer Pete Wright takes you through the features and benefits of the imagePROGRAF PRO Series family.

All attendees are eligible to receive 5% – up to $599 – off MSRP as well as 0% financing through Canon. Partner your webinar discount with Canon’s mail-in rebates for extra savings of up to $1,599. If you are considering the new 12-color PRO-2100, PRO-4100, or PRO-6100 or the new 8-color PRO-4100S or PRO-6100S, register for our live event. Afterward, if you are still unsure about which printer is right for you, Pete will be there to answer your questions.

Canon PRO-4100
Canon PRO-4100

Canon offers state-of-the-art large-format printing solutions designed with exceptional speed, flexibility, and quality. The product line includes models for professional photography and fine art, production signage, infographics and posters, technical documents, and general use markets.

Inside every imagePROGRAF large-format printing system are proprietary Canon technologies configured to meet your unique needs with each seamlessly integrated to enhance performance and optimize results.

Sign up online or call one of our printer specialists at 800-453-9538 for additional information.

New Printers and New Savings are Here for July

If you are ready to add new equipment to your workflow, check out these hot summer deals from Epson, HP, and Canon.

Highlights for this month’s savings include:

  • EPSON instant savings up to $4,000 on qualified F-Series printer purchase.
  • Time’s running out on HP Loyalty Rebates. Save up to $7,000 on a qualified purchase when upgrading from legacy L2 series printers; or get up to $750 back on the purchase of a qualified aqueous printer with “Cash in and Trade Up” rebates.
  • Instantly save up to $500 on a qualified Canon PRO-Series printer or get up to $1,000 back with mail-in rebates.

Don’t miss Let’s Go, the weekly educational series presented by print industry professionals and your favorite LexJet specialists. See replays of your favorite topics HERE.

EPSON Instant Rebates – Valid through July 31, 2020 

EPSON P-Series:

Visit our EPSON P-Series selection page to see which photo printer is right for you.

EPSON S-Series:

New Bulk Ink System with 1500 mL ink system:

Print & Cut Bundle includes S-Series printer, Graphtec cutter and ONYX software:

Production Edition:

EPSON F-Series:

The Front Porch Sessions – Photographers Get Creative in the Wake of COVID-19

Photographers by nature, are “people” people, and when sheltering in place and social distancing guidelines went into effect in March, they were among the many who were temporarily out of business. It was no different for Elise Wicklund, and her husband Tracy, of Wicklund Photography in Parrish, Fla. “It virtually stopped our business,” Wicklund says. “In an instant, we had to clear our calendars.”

With so many cancellations – and they were cancellations and not reschedules – the Wicklunds had to get creative and come up with something different to capture this historic moment of the worldwide pandemic. “We considered education, but we know we aren’t teachers,” she says. “We are photographers, so our reaction was to come up with different types of sessions.”

That’s when Wicklund got the idea for the “Front Porch Sessions”. She reached out to neighbors and clients to see if they were interested in doing family portraits on their porches. The popularity of the sessions exploded, and they booked all the sessions they had available. “We decided to let families document this part of their lives, just like they would any other – birthday parties, graduations, pandemics – if we don’t take photographs of these times, we won’t have anything but memories, and memories fade with time,” Wicklund says. “That’s why we photograph, so we figured this is just another memory to photograph.”

The sessions proved to be a great outlet for many of the families and some of them proved it with their sessions. While some families took a serious approach, Wicklund says others had fun with it. “Everyone had been cooped up inside their homes,” she says. “The sessions were whatever the families needed – some took them very seriously; others had a ton of fun.  We didn’t care or direct that part.  We were there to document and serve our families.”

While they enjoyed chronicling the pandemic through these sessions, the Wicklunds did not charge their clients for these sittings. “We still weren’t officially allowed to operate, so in lieu of session fees, we took donations for the food bank,” she says. “Our brand is all about servicing our clients and we believe if we have a servant’s heart, our brand will succeed.” Photographers who are doing charitable work, like Elise and Tracy, may consider printing on LexJet 8 Mil Production Satin Photo Paper, an economic solution that offers a wide color gamut and gives photos a natural look with minimal glare.

As the state of Florida has slowly begun reopening, Wicklund says they are starting to see more interest in regular sessions. They’ve also reached out to past clients, especially wedding clients, about design services for albums or videos that were not purchased at the time of the event. “We’ve reached out to see if people want to pre-book their sessions once isolation orders are lifted,” she says.

Looking at the future, Wicklund says she’s not opposed to scheduling more porch sessions, even after things return to normal, but it comes down to helping their clients get the most out of the sessions. “If this hits again, we will probably offer them again,” she says. “There’s no real reason to only offer those sessions, but it might be fun to see how things have changed in a year.”

As with most “people” people, photographers will certainly be happy to get back to weddings, graduation, and newborn sessions, but in the meantime, they are looking to get creative like Elise and Tracy Wicklund. However, as we approach the second half of the year, Wicklund is cautious about what’s on the horizon. “Based on how 2020 has gone so far, there’s no telling what we will be photographing this time next year!”