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Posted on by Jennifer Corn Posted in Tips & Tricks
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3 Easy and Eye-catching Ways to Create Restaurant Signage

In the current market, restaurants and bars are using temporary signage like never before. Many restaurants have come up with some creative ideas, while others are just making sure customers get important information like temporary hours and where to pick up orders.

We’ve definitely seen some handmade and even hand-written signs that could use a little sprucing up. Fortunately, print service providers have a variety of solutions available to help restaurants become a little more sign savvy, and these options can be designed, printed and installed all in one day.

Say it with chalk: Chalkboards are an easy way to share messaging that changes by the hour, by the day or even by the week, so signage that looks professional but can be updated quickly and easily is a must. General Formulations 290 ChalkMark™ is 5 mil matte black chalkboard vinyl with a clear, high-tack removable adhesive that can be mounted to Chloroplast or an A-frame. While it is compatible exclusively with UV-curable printers, chalkboard signage can be used unprinted and customized with contour cut stickers.

Tried-and-true banners: Hanging banners are still one of the most popular ways to deliver temporary messages. LexJet TOUGHcoat™ Blockout ThriftyBanner is compatible with aqueous printers and 13 oz. Ultraflex SuperPrint® Plus FL Gloss and Matte are great solutions for solvent, latex and screen printers. Partner with BannerUps for easy and durable display.

Yard signs for the quick win: To direct traffic or display messaging and phone numbers for easier ordering and curbside pick-up, yard signs are a quick solution that can be displayed close to the road. Printed self-adhesive vinyl, such as LexJet TOUGHcoat AquaVinyl PSA adhered to corrugated plastic boards with metal step stakes is an easy way to go. Yard signs are great to have on hand as election season is right around the corner, too.

If you have questions about these or other temporary signage, please give us a call at 800-453-9538 or visit LexJet.com.

Have you created eye-catching temporary signage for your customers? We’d love to hear from you.

Yard Signs Are Quick & Effective to Drive Traffic and Get the Vote Out
Posted on by Shellie Terry Posted in Tips & Tricks
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Yard Signs Are Quick & Effective to Drive Traffic and Get the Vote Out

Yard signs are a quick and easy solution for temporary graphics as well as election year signage, which will be gearing up soon. And that means more demand for signage, such as banners, yard signs and posters.

When it comes to yard signs, there are a few tips to keep in mind in terms of what content to include, color and design and the proper material to print to. Here’s what you need to know, and some tips you can pass along to your customers:

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Do You Have a Winning Lineup for Outdoor Graphics?
Posted on by Shellie Terry Posted in Tips & Tricks
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Do You Have a Winning Lineup for Outdoor Graphics?

Now more than any other time of year, outdoor signage and graphics are front and center and in demand. We hold outdoor graphics to higher expectations in terms of durability and longevity, but also in photo and color reproduction and overall strength and visual appeal. We gathered some of our customers’ favorite outdoor products for a variety of applications. Check out this list to find your tried-and-true choices, as well as some new products that you’ve yet to discover:

Although it’s not technically specified for outdoor use, our customers have found that LexJet TOUGHcoat ThriftyBanner can take the heat … and the rain. Photographer Carl Caylor reproduced football player images, shown above, and displayed them on the field in frames attached with BannerUps for an entire football season. “We had a few games with really nasty weather, and they really held up great,” he says. “The ThriftyBanner got wet, but after the game we hung them up to dry, and everything was fine. It was amazing for a product that’s not really rated for outdoor longevity.”

LexJet Simple Adhesive Vinyl SUV is a tried-and-true outdoor self-adhesive option. It can be used to cover up eyesores, like Spectra Imaging achieved quite stylishly by covering a generator and finishing it with a film laminate for extra outdoor protection, pictured here. Another self-adhesive favorite is LexJet TOUGHcoat AquaVinyl PSA, a go-to choice for durable outdoor signs, like those used for election season yard signs when paired with Coroplast or foam boards. And don’t forget that LexJet now carries a full line of Avery Dennison films and laminates made specifically for long-term outdoor use for vehicles, transit and marine graphics, as well as floors, windows and walls.

Need a lasting window option? We’ve got dozens of window graphics choices, but if it’s a retail space and you want to see through the graphic, a favorite option is LexJet Simple Perforated Window Vinyl (70/30). Because 70% of the surface area is printable, you get great graphic reproduction and color punch with the added benefit of not obstructing the visibility through the window. Compatible with solvent, eco-solvent, UV-curable and latex inks, it’s designed to mount on the exterior of the window and will cleanly remove from the glass within the first year of installation.

Try LexJet Production Display Film SUV for banner stands. If you’ve got a customer request for banner stands that’ll be used outdoors, this is an ideal option for you. Our Production Display Films were a huge success when they launched, and it’s not hard to see why — this true lay-flat option won’t curl on the sides the way some material will, especially when they’ve been displayed for some time. The solvent option means you don’t have to apply a laminate top coat, and it’s super versatile. LexJet Production Display Film SUV is ideal for trade shows when you don’t need it to stand up to the outdoor elements.

If you’ve got dye-sublimation capabilities in your facility, a high-end, durable solution is ChromaLuxe EXT, made specifically to be used outdoors and guaranteed to last up to and beyond three years. These metal panels create stunning, high-end signage or décor with the vivid color reproduction we expect from dye-sub transfers. Stay tuned to our blog for more information and real-life examples featuring ChromaLuxe EXT!

UPS Store Owners Visit LexJet’s Experience Center
Posted on by Shellie Terry Posted in News & Trends
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UPS Store Owners Visit LexJet’s Experience Center

Earlier this week, several owners of UPS Stores visited LexJet’s Experience Center, housed in its Sarasota, Fla., headquarters. It was a chance to not only put names to faces, but also get hands-on, up-close experience with the latest print technology and accessories and learn real-life strategies for growing their stores’ business.

“It’s always great  to have customers visit our state-of-the-art Experience Center where they can interact with the newest print technologies available in today’s market,” says LexJet national sales representative Vince Bejar. “Plus, they get the chance to talk to our experienced print technicians to learn about ways they can improve their current print operation/workflow.”

LexJet’s Michael Clementi leads a printer demonstration.

During the session, the UPS team learned about growing their blueprint and scanning services with the Epson SureColor T-5270 printer; they discovered the ease of use with the Canon PRO-4000 printer; and the advantages of printing with HP’s Latex technology.

The LexJet team also covered print finishing techniques, like using the hinge method to adhere yard signs, as well as bottom line advice on profit margins with tools like a pricing calculator that the UPS Stores could implement immediately.

“During a time when we all do so much communication over the phone or online, it was great to meet face-to-face with people I work with on a nearly daily basis,” Bejar says. “We hope to offer more of these types of hands-on visits soon.”

Posted on by Shellie Terry Posted in Tips & Tricks
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Easy Yard Sign Application, Even Without a Laminator

It’s that time of year when we start seeing yard signs popping up around town, thanks to the upcoming election season. Yard signs are a great money maker that you can add to your line of offerings to customers, whether they are for aspiring politicians or businesses that want to advertise their services.

Creating yard signs can be a snap, if you know some quick and easy tips, provided by LexJet Experience Center pro Michael Clementi. Check out the video above for a quick demonstration on how to print with either aqueous, latex or solvent ink, and how to apply the graphics to boards, even if you don’t own a laminator.

Products used in this video:

For more tips on printing election signage, see our blog: It’s Election Sign Season. Are You Ready?