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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Selling Beer with Banner Stands

Printing banners for banner standsThere are a million and one ways to promote beer (or anything else for that matter) at the point of sale, but one way that’s often overlooked is the use of a simple retractable banner stand.

“They’re lightweight, portable and collapsible so that it’s easy for our account reps to take the banner stands from one place to another,” says Bob Korabek, POS designer for Caffey Distributing in Greensboro, N.C. “They’re also great for tight spaces. You can utilize them in small areas, like c-stores, where you can put them next to a beer display. And, since it’s retractable, you can also create a smaller banner that’s not as high if ceiling space is an issue.”

Korabek recently completed a couple of winning projects using retractable banner stands. One was a promotion for Blue Moon, which was tied into today’s (Aug. 31) astronomical event called, coincidentally, a blue moon (click here for another project with the blue moon promotional tie-in).

Using banner stands for point of sale displaysThe other banner was designed to be displayed in the entrance to sports bars, featuring the 2012 Carolina Panthers schedule. Since the schedule goes through the end of the year, it’s a perfect relatively long-term promotion that puts Miller front and center at least through December.

“For shorter promotions we can easily take out the previous promotion and re-use them for another one,” explains Korabek. “I just use the usual LexJet TOUGHcoat Water-Resistant Polypropylene that I get from LexJet for all my banners and apply Heavy Duty Banner Tape on the edges of the tall sides to strengthen the edges and prevent long-term curling possibilities.”

LexJet carries a full line of banner stands for any budget and any application. Here are three to check out initially:

XStand: Available in 24.5″ x 63.5″, 26.5″ x 71″ and 32.5″ x 71″ fits the bill for a cost-effective, lightweight indoor display. Click here to see the demonstration video.

MediaScreen 1: Available in 33 7/16″, 39 3/8″ and 60″ widths, this more-durable banner stand also includes a lifetime warranty and the telescoping pole adjusts the height from 63″ to 88 5/8″. Click here to view the demonstration video.

MediaScreen 3: Available in a 33 7/16″ width, this banner stand features changeable graphic cassettes so you can change the message in seconds, a lifetime warranty, a base that compensates for uneven floors, and more. Click here to see the demonstration video.

For all of the Display Hardware demonstration and how-to videos at LexJet’s YouTube channel, click here. And, if you’d like to read more about banner stand applications, tips on production and the right banner stand for the job, download LexJet’s educational white paper, Making the Most of Banner Stands, at www.lexjet.com/banner-stand-white-paper.aspx.

And, as always, if you need any additional help or information, contact a LexJet customer specialist at 800-453-9538. Happy Labor Day weekend!

Posted on by Regan Dickinson Posted in Promotions & Rebates
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Two-for-One Short Roll Deal on Carpet Graphics through April

Advertising on carpets and floorsIf you haven’t downloaded the free Application Guide to Floor and Carpet Graphics, click on the link, check it out and then take advantage of this month’s special carpet graphics deal: Buy a short roll (54″ wide x 20′ long) of Simple CarpetAd and receive a free short roll (also 54″ x 20′) of Floor Velvet Laminate (5 Mil).

This offer ends April 30. Limit one 2-for-1 floor graphics/laminate combo short roll per customer. Use Promo Code S2CAV5 when purchasing online.

In addition to LexJet’s Application Guide to Floor and Carpet Graphics, which includes useful information on how to sell and install floor and carpet graphics. You can also access other valuable guides and white papers at LexJet’s Learning Center.

Other guides at the Learning Center include:

You can find how-to and demonstration videos on a myriad of topics related to your business and graphics production at www.youtube.com/lexjet, including Installing LexJet Simple Indoor FloorAd and Installing LexJet Simple CarpetAd.

For more information, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Promotions & Rebates, Tips & Tricks
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Try out Floor Graphics with this 2-for-1 Short Roll Deal

Printing floor graphics for advertisingIn conjunction with the recently released Application Guide to Floor and Carpet Graphics, LexJet is offering a 2-for-1 deal on one of its solutions for floor graphics: Buy a short roll (54″ wide x 20′ long) of Simple Indoor FloorAd and receive a free short roll (also 54″ x 20′) of Floor Velvet Laminate (5 Mil).

This offer ends March 31. Limit one 2-for-1 floor graphics/laminate combo short roll per customer. Use Promo Code SIFAV5 when purchasing online (the second letter in the Promo Code, by the way, is an uppercase i).

Be sure to download the Application Guide to Floor and Carpet Graphics, which includes useful information on how to sell and install floor and carpet graphics. You can also access other valuable guides and white papers at LexJet’s Learning Center.

Other guides at the Learning Center include: 

·         Coating, Stretching and Wrapping Canvas 

·         How to Create a Wall Mural

·         Increase Revenue by Offering Banner Stands

·         Printer Pre-Installation and Shipment Guide

You can find how-to and demonstration videos on a myriad of topics related to your business and graphics production at www.youtube.com/lexjet, including Installing LexJet Simple Indoor FloorAd and Installing LexJet Simple CarpetAd.

For more information, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Tips & Tricks
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Free Floor and Carpet Graphics Application and Installation Guide

How to install floor and carpet graphicsFloor and carpet advertising is a growing and lucrative market for graphics providers. Today, LexJet introduced a free downloadable guide to floor and carpet graphics, appropriately entitled An Application Guide to Floor and Carpet Graphics.

The guide provides a background on the market, application ideas, stories from the field that show the effectiveness of floor graphics for advertising or promotional campaigns, and installation guidelines.

The interactive document also features links to product specifications and a how-to application video. The Installation Guidelines section includes detailed instructions on preparing, installing and removing both floor and carpet graphics.

To download the free guide, click here. If you have any questions, you’re looking for the best product for your project or you need help with anything, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Profit from Banner Stands

Banner stands are an economical, portable and interchangeable alternative for all types of settings and applications, from retail displays to corporate meetings.

Looking for ways to break the ice with a potential client, or want to add a consistent revenue stream with a product that’s easy and economical to make?

The banner stand may be the most overlooked source of potential profit and repeat business in the graphics production business.

If you’re interested in ideas on selling and marketing banner stands to build additional business, as well as tips on banner production and choosing the right type of banner stand for the job, download LexJet’s latest educational white paper, Making the Most of Banner Stands, at http://www.lexjet.com/banner-stand-white-paper.aspx.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Guidelines and Tips for Creating Photo Wall Murals

Download LexJet's latest white paper on creating photo murals for fun and profit.

Want to learn all the ins and outs of creating photo wall murals with inkjet-printable materials? LexJet has released an educational white paper that details all the steps needed to tap into this lucrative market.

The document includes information on how to choose images and materials, as well as tips on resolution, measuring walls properly, printing, wall preparation and installation. To download the white paper, go to http://lexjet.com/WallMuralGuide.

As always, if you have any questions, need additional information or need help with any application, contact a LexJet account specialist at 800-453-9538.