Photographer David Ziser Starts His Captured by the Light Seminar Tour Sept. 7

LexJet is proud to be a sponsor of David Ziser’s 20-city 2010 “Captured by the Light” Seminar Tour. The tour kicks off Tuesday evening, Sept. 7 in Phoenix, AZ and runs through Nov. 4, visiting cities throughout the US.  (Click here for a complete list of dates and cities.)

Each fast-paced, entertaining evening runs a full 4-1/2 hours and is jam-packed with practical advice for wedding and portrait photographers, photography students, assistants, emerging pros, and anyone else who wants to expand their knowledge of digital photography, beautiful lighting, image composition, and sensible posing.

WPPI Plans 2010 Road Show

WPPI (Wedding and Portrait Photographers International)  is taking the fun and excitement of its Las Vegas Conference on the road, with plans for its second annual Road Trip. Each full day of educational classes will cover topics of interest to photographers who want to achieve more success shooting weddings and portraits. Some of hottest digital-photography speakers in the business will present expert advice for lighting, posing, Photoshop and post-production, and business and marketing.

PDN Offers Online Expo for Portrait and Wedding Photography

On May 24 and 25, PDN PhotoPlus Virtual Events is hosting a free wedding and portrait expo for imaging professionals.

From the comfort of your home and office you can visit virtual trade-show booths, and participate in keynotes and six different sessions dedicated to the wedding and portrait business. Sessions include The Fine Art of Wedding Photography, Reinventing Yourself and Building Your Wedding Business, SEM + SEO Marketing, and Fusion Photography—how to tell the story of the wedding day through video mixed with still photography.

In addition to learning new approaches to wedding shoots and refining your marketing techniques, you will get tips that can help you run a profitable business by increasing client purchases and mastering the art of album sales.

WPPI Announces Wedding Photography Contest

Wedding & Portrait Photographers International (WPPI), in association with American Photo and Destination Weddings and Honeymoons magazines, announces the “2010 Look of Love” wedding photography contest. From now until April 5, 2010, wedding photographers can enter their best wedding photos online at

You may enter as many photos as you want, at a cost of $25 per entry. Each photo is considered a single entry.

“Being a part of this very special wedding photography contest and promoting it to not only our WPPI members and convention and trade show attendees but wedding photographers across the United States is something we are happy to do,” said George Varanakis, WPPI’s Group Publisher and Executive Vice President.

Winners will be selected by a panel of distinguished professional wedding photographers and magazine editors and will be published in the July/August 2010 issues of American Photo and Destination Weddings & Honeymoons.

Ten winners will be chosen from the submissions, one winner per contest category . Contest categories include:

  • Getting Ready
  • Ceremony
  • Couples Portrait
  • Reception
  • Send-Off
  • Details
  • Best Use of Locale
  • Best Use of Local Color
  • Day After
  • Trash the Dress.

 Two grand prize winners will be selected from among the 10 winners of each category.

The Grand Prize includes a trip for two to The Cancun Palace Resort in Mexico, a Lensbaby Composer lens with Fisheye and Soft Focus optics, a Kubota Super Studio Pak from Kubota Image Tools, and a BODA V3 Lens Bag.

All winners will receive free registration to the  2011 WPPI Convention and Trade Show, one-year subscriptions to American Photo and Destination Weddings & Honeymoons, the Complete Collection of image enhancing software plug-ins from Nik Software, Jim Garner’s Educational DVD Vol. 1, Bambi Cantrell’s Educational DVDs and the Doug Gordon DVD Collection.

 Complete contest information can be found at

Learn to Integrate Video into Your Photography Business at WPPI

Whether you shoot weddings, portraits, sports, products, or landscapes, it’s becoming clear that the new, hybrid VDSLR cameras are going to profoundly affect what clients will expect when they hire a professional photographer. (Why hire two separate professionals to shoot stills and video, when one qualified professional can deliver both?)

 You can learn more about how to integrate HD video into your business during two platform classes at WPPI 2010, which runs from March 4 to 11 at the MGM Grand in Las Vegas, NV.

On Tuesday, March 9, LexJet is co-sponsoring a two-hour Platform Class entitled Digital Cinema. During this class, celebrity wedding and portrait photographers Charles and Jennifer Maring will explain why hybrid cameras that capture both photographic stills and HD video offer limitless potential for creative expression. The Marings will explain how to expand your horizons by creating products for delivery in print, books, the big screen, the Web, and mobile.  They will share insights into how new technologies are raising the bar, redefining what it means to be a visual artist, and creating opportunities that can affect your studio’s public relations and bottom line.

On Monday, March 8, Canon Explorer of Light Bruce Dorn will talk about The Moving Portrait: HD Video for Still Photographers. Dorn will talk about how portrait photographers can capture both still photographs and HD video in a single session, all while using a familiar camera system. He will share tips, tools, and techniques, for exploring this emerging trend and explain why still shooters shouldn’t be intimidated by this unfamiliar workflow. Dorn is a member of the Directors Guild of America and brings 25 years of Hollywood experience to the table.

These are just two of the more than 50 platform classes available to photographers who register for the full conference.

Business Institute: If you’re just starting out in the photography business, or need to get re-energized, consider attending the Business Institute. The program kicks off Friday evening, March 5 with an inspiring session by Sandy Puc and Mitche Graf on “Life Without Boundaries: The Rebirth of Passion.” The Institute runs from 8:00 am to 7 pm on Saturday, March 6, with four presentations by successful photographers and a panel discussion and Q&A session with all of the speakers. The four sessions on Saturday include:

  • Bankable Branding by Jennifer Gilman
  • The New Renaissance: Connect, Revise and Grow on the Web by Matt Hill
  • How to Master the Art of Selling Portrait and Wedding Photography by Michael Warshall
  • The 7 Habits of Highly Effective Photographers by Michael Costa

The Business Institute is offered for a standalone price of $99 or can be purchased as an add-on to a full convention registration.

“For professional photographers looking to thrive in today’s competitive business environment, WPPI is the place for them to learn all they can to succeed,” said George Varanakis, WPPI’s Group Publisher and Executive Vice President. “Photographers who attend WPPI’s educational sessions and programs are sure to leave with an adrenaline rush that will help them put all the good ideas they learn at WPPI to use immediately in their own businesses.”

The trade show held in conjunction with WPPI will be open March 8, 9, and 10 and will feature hundreds of exhibitors and new products.

WPPI (Wedding & Portrait Photographers International) is an organization that serves the educational and business needs of wedding and portrait photographers. For full details about the WPPI Conference and Show visit:

Why and How Pro Photographers Are Using Twitter

By Eileen Fritsch

PPElogo_mainAt PhotoPlus Expo today, I attended a fabulous session entitled The Twitter Revolution: Changing the Photographic World 140 Characters at a Time. It was a panel discussion, in which Jack Hollingsworth, Seshu Badrinath, Taylor Davidson, Jim Goldstein, and Rosh Sillars talked about why Twitter is such a powerful marketing tool for photographers and how it has changed the ways they think about branding and self-promotion. (I know this topic isn’t directly related to printing, but knowing how to connect to customers in different markets is important for photographers who want to get the most revenue from their wide-format inkjet printers.)

Hollingsworth noted that pro photographers can attract Twitter followers like rock stars because so many people are fascinated with photography. But he cautioned that you shouldn’t join the Twitter conversation” until you have a clear strategy in mind for what you’d like to accomplish. When you write your bio for your Twitter account, word it carefully so you’ll attract the type of followers you want. Consider your bio like a unique selling proposition, in which you define what makes you different.     

Here are some other tips the panelists provided:  

Twitter isn’t what you think it is. It’s not a time-sucking tool for mindless chatter, but rather a new media platform. If you like being on top of the latest news, trends, and ideas, tune into Twitter. It’s actually an enormous, searchable database, through which you are showing other people who you are. It’s also a database through which you can learn a great deal about what’s happening in the world and new markets you want to enter. As with any database, you can control what type of information you’d like to extract and use. For example, if you are an architectural photographer and want to learn more about how about architects think and what’s important to them, you can use search tools to find and follow architects on Twitter. (Then, when you see an opportunity to offer some advice and introduce yourself, you can do so.)

Use Twitter as a soft marketing tool to get referrals. Before you even get around to showing a client your work, you can use Twitter to let someone know who you are and how you think. Once you establish credibility, trust, and rapport, potential clients will invite you to show you them your work. But don’t overmarket and use Twitter simply to promote yourself. The more helpful you are to others and the more good information you provide, the more you’ll get noticed and trusted. One reason Twitter is so popular is because it humanizes communications and provides an escape from a world in which we’re constantly bombarded with marketing messages.  

Twitter creates an intimacy that doesn’t exist in direct mail. And it can be far more productive than making multiple phone calls to multiple prospects. Some photo buyers in the seminar audience said that they hate being interrupted during the day by phone calls from photographers and vendors. But since they’re toiling away at their computers anyway, they don’t mind interacting with photography pros through Twitter.

Use your real name instead of some sort of funky made-up name, because your name is your brand. Then, make sure that every tweet reflects how you want to be known. With social networking, a brand isn’t what you say about yourself, but what others say about you. Would you rather be known for continually making comments that are snide, hyper-promotional or self involved? Or would you rather earn a reputation as an expert who is helpful and generous with their knowledge?

You’re creating opportunities for the right people to find you. Even if you only have a few followers, you can potentially reach millions of people if your tweets are remarkable enough to be re-tweeted again and again. Plus, hashtags make it easy for non-followers to find your comments through searches. Major corporations and media organizations are following Twitter to find new sources of information and expertise about various topics.  

In effect, Twitter provides a platform through which you can connect with lots of other people and subtly give them reasons to buy from you. It allows your work to reach people who should know what you’re doing. One of the panelists observed that great work spreads better, faster, and cheaper than great marketing. But that doesn’t mean you should be posting your images on Twitter, because Twitter is actually more about your personality than your portfolio.   

I have lots more to report from PhotoPlus Expo, including news from HP, Canon and Epson and some interesting new suppliers of print-finishing services and equipment. I’ll be writing a complete wrap-up in the next issue of LexJet’s In Focus newsletter.