Give the people what they want is an excellent phrase to keep in mind when you’re designing anything. In the case of Douglas Liquors in North Attleboro, Mass., the owner – who happens to be English – wanted to immerse his customers in a traditional London tavern.

Colonial Beverage’s sign shop manager, Tennyson Lacasio, was happy to oblige. Lacasio did some research and brought all the elements of a vintage pub to the fore: stone walls, barrels, candle and lantern lighting, and so forth.

The tricky part is combining a themed décor-like cooler wrap with the necessary branding. And, as you can see by the design and the accompanying photos, Lacasio expertly and seamlessly worked the beers Colonial Beverage sells into the picture.

“The only things I snuck in that were modern were the Blue Moon and Coors neon signs, but all the other brands were given a more vintage, aged look. Still, those neon signs worked well and did not distract from the theme, and that was most important to the owner,” says Lacasio.

The 44.5″ x 46′ cooler wrap was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Matte UV Standard Low Melt, and applied to Coroplast.