Shot at AW Artworks Design Gallery and Studio in Sun Prairie, Wis., the video embedded above gives consumers interested in buying a canvas gallery wrap an inside look at its production.
“Every day I see an online deal for $5 canvas that’s supposedly a $120 value. I get questions from people who wonder why our canvas gallery wraps are so much more expensive,” explains Andy Wredberg, AW Artworks’ owner. “This is a video version of my answer, which is that I’m spending the time necessary to make sure their canvas wrap is absolutely perfect with color correction, setting up the image correctly, hand-cutting the frame with high-quality wood, printing with the best canvas material, and coating and wrapping it by hand. We won’t be the cheapest; our goal is to be the best.”
Wredberg printed this sample for the video with a Canon iPF8300 inkjet printer on Sunset Select Matte Canvas. Wredberg builds the stretcher frame from scratch and uses a Tensador II to complete the wrap.