Though Sedona, Arizona is a worldwide destination known for its scenery, spas and resorts, it’s not well known for its coffee. That may change thanks to a unique blend created by a local Starbucks manager and a branding campaign produced by photographer/designer Bill Louf.
Louf owns Image Master in Sedona and was approached to help the local Starbucks, a licensed franchise located in the Hyatt, to submit one of his photographs of the iconic red rock scenery surrounding Sedona to label the new coffee blend called Sedona Red.
One thing led to another and Louf ended up not only providing his photography (a shot of Sedona’s Snoopy Rock), but his design, Photoshop and printing expertise as well. After about nine revisions, a final design was approved that included the original Snoopy Rock photo morphed with another shot Louf had taken in Utah for the sky, and the addition of coffee beans Photoshopped in the foreground.