The LexJet Experience: Bringing Applications to Life

The LexJet Experience was a success! Our open-house showcased equipment, RIP software and media applications for local customers. Representatives were on hand from Canon, EPSON and HP as well as GRAPHTEC, SignComp framing systems, Onyx and ImagePrint.

Set up on the third floor of the Sarasota, Fla. headquarters, the trade show-style event allowed LexJet customers the opportunity to discuss current technology, best practices and innovative applications with the vendors of their choice.

Vince Bejar, LexJet sales representative, had several customers in attendance. “They were excited about the opportunity to visit our office,” he says. “They enjoyed the hospitality and are looking forward to growing with our partnership.”

Timothy Mitchell, the resident expert in all things HP Latex, was available to discuss the best media to use with the latex printers, including his recent review of the new HP Prime Gloss Air GP.

With such an intimate setting, customers spent as much time as they needed with vendors. “I was happy about the way the customers engaged in conversations with everyone,” said HP Partner Business Manager, Frank DeMartino. “They had questions about specific applications for both the latex printers and the Z-series printers, and they wanted to learn more about the vertical trimmer on the Z9+.”

Craig Hellman, Senior Account Manager for Epson, agreed that customers were seeking solutions for unique applications. “There was a lot of interest in dye-sub printing,” Hellman said. “They want to know how to create promotional products, displays, signage and, of course, apparel.”

With Epson’s breadth of products, it wasn’t just the dye-sub applications that piqued their curiosity. “People are very interested in what the SureColor S-Series (solvent) printers can do. They asked about signage and display, but they also want to know about décor printing.”

As the day began winding down, everyone seemed to have the same question: “When are you going to do this again? This was a great learning experience.”

Given the positive feedback we’ve received, we look forward to doing another open house later this year. If you were in attendance, we’d love to hear from you. Please contact your LexJet sales representative at 800-453-9538, leave us a comment here on the blog, or visit our Facebook page.

3-Day Sale: Buy 2 Get 1 Free: LexJet Simple Adhesive Vinyl SUV

Shop now to take advantage of this buy-2-get-1-free 3-day sale on one of our most popular products: LexJet Simple Adhesive Vinyl SUV – Gloss (5 mil). Printers and installers love this versatile permanent adhesive vinyl thanks to its economic price and 5-mil thickness that makes it easy to handle for applying to various substrates.

If you’re looking for a multiple-use adhesive vinyl, this 5 mil gloss version is a great solution. LexJet Simple Adhesive Vinyl SUV – Gloss (5 mil) can be used indoors or out for signs, POP displays, mounted graphics and more. Used outside, this permanent adhesive vinyl will last three to five years.

LexJet Simple Adhesive Vinyl SUV-Gloss (5 mil) Highlights:

* High-quality photographic reproduction
* Gloss finish produces vibrant colors and sharp details
* Permanent adhesive that works with all standard sign substrates
* Outdoor durable for three to five years
* Eco-solvent, solvent, latex and UV-curable compatible

To order, call your LexJet representative at 800-453-9538 Monday through Wednesday, Nov. 21-23, 2016, before 8 p.m. EST. Next offer date: Dec. 19.

*Exclusions may apply

New Solvent Print-N-Stick Fabric ‘Knocks It Out of the Park’

At long last! You’ve been asking for LexJet Solvent Print-N-Stick Fabric, and it’s fully in stock now. Designed after one of LexJet’s most popular materials, it’s sure to become your go-to option whenever you need a printed graphic applied to a flat surface. It comes in 3-inch cores and is compatible with solvent, eco-solvent and latex printers.

The all-new LexJet Solvent Print-N-Stick Fabric has some additional bonuses to its sister product, aqueous-compatible Print-N-Stick. The solvent version has:

Louisville Slugger: How Spectra Imaging Built a Thriving and Growing Business

Window graphics for a grocery store chain

Brian and Leslie Rogers started Spectra Imaging in their 500-square-foot garage about seven years ago with a Mac mini and a Canon iPF8000. Since that time, Spectra Imaging has grown exponentially, eventually occupying 6,000 square feet of space in a Louisville, Ky., office building, adding additional employees and ramping up its production capabilities.

Main identification sign for a companyWhile Spectra Imaging’s success is based on the usual ingredients – high-quality output, customer service and finding the right products for production – it’s the intangibles that have helped set the company apart.

First, Spectra Imaging is debt-free. All of its equipment purchases are paid for, alleviating the additional burden that debt payments can have on a company. Second, Spectra Imaging emphasizes a show-and-tell approach to sales.

“The growth of our company is attributed to our drive and determination and just getting out in front of people,” explains Brian Rogers. “You can’t just walk in there, hand them a brochure and tell them that this is what you can do. When our salespeople meet with customers they have a sample case and an iPad. There’s an image on our site of a very large sign on the front of a building for a hardware company, for example, and our salespeople have a smaller version of that exact sign, printed on the same material and applied to the same substrate. That way, they can see how the material works and what it looks like when it’s done. A brochure is not good enough.”

Wall decor graphicsRogers says this is especially effective with Photo Tex PSA Repositionable Fabric from LexJet. Customers can see first-hand how easy it is to work with and how versatile it is in a variety of applications.

Whatever the material used, Spectra Imaging is armed with physical samples and various options for a collaborative, consultative and ultimately productive meeting.

“Customers are looking for something different and unique; they don’t want the same stuff they’ve been getting. LexJet has been instrumental in keeping us updated about new products we can add to our sample case so we can show customers what’s available and what they can do with them,” adds Rogers.

Spectra Imaging can provide just about any imaging product and service to its customers, including graphic design, scanning original artwork, printing and stretching canvas, custom framing and practically any large-format application.

Photo reproduction for interior decorNow armed with two HP 9000 solvent printers, two HP Designjet 5000 aqueous inkjet printers and two Canon iPF8000s, as well as fabrication and finishing capabilities with a CNC router and a laminator, Spectra Imaging is well positioned to make its next move: hiring an additional salesperson and production specialist as well as adding more printer fire power.

Rogers says his favorite materials are the aforementioned Photo Tex PSA Fabric (both Aqueous and Solvent), LexJet Simple Adhesive Vinyl (Semi-Matte and Gloss), LexJet 10 Mil Opaque Display Film, LexJet Production Satin Photo Paper PSA and LexJet Sunset Fine Art, Photo and Canvas media.

“The great thing about Sammi [Spectra Imaging’s LexJet customer specialist Samantha Calabrese] is that she’s familiar with the products we’ve used and is quite helpful about making recommendations and letting us know about new products,” says Rogers. “Even if we’re not buying a product from LexJet, like our HP 9000, Sammi did some research and helped us find other LexJet customers who had one so we could get some feedback from them about the printer before we bought it.”

A Million and One Uses for Photo Tex Repositionable Fabric

Printing home decor with an inkjet printer

Okay. So the headline is a bit of an exaggeration. Still, print shops are finding various unorthodox ways of using Photo Tex Repositionable Fabric from LexJet.

Printing office and home decor with an inkjet printer
It looks real, but it's printed on Photo Tex and leads visitors to Spectra Imaging to find out more.

Brian Rogers, founder and CEO of Spectra Imaging in Louisville, Ky., recently took Photo Tex for a spin in his newly remodeled kitchen. A long-time user of the aqueous version of the material for commercial projects, Rogers started using the solvent version when he added solvent printers to the production mix this year.

“We love the solvent version because it’s more durable, and the color and saturation we get from it is superb,” says Rogers.

The idea to cover his kitchen walls with “slate” printed on Photo Tex was born of necessity and the intriguing faux environment he could create. Following the remodel, Rogers found that the kitchen would need to be re-painted. Instead of painting, Rogers decided to give the kitchen the custom wallpaper treatment with Photo Tex.

Printing corporate advertising
Spectra Imaging founder and CEO Brian Rogers says the graphics on these columns, printed on Photo Tex, were so seamless that passersby thought they were painted.

“We’ve done several bedrooms and a den with the same material and the applications have been remarkable,” says Rogers. “Photo Tex is very easy to work with and applying it is a breeze.”

As shown in the photos, Spectra Imaging has done a number of wall-oriented projects for its customers.

Spectra Imaging also features Photo Tex in its lobby and conference room. The larger-than-life images turn heads and lead to sales for similar applications.

Avatrex Transportable Imaging Receives 2012 InterTech Technology Award

Avatrex Transportable Imaging was named as a recipient of a 2012 InterTech Technology Award that judges selected for being truly innovative and for the significant impact the technology is expected to have on the graphic communications industry.

Award winning product for the graphic arts industryAvatrex Transportable Imaging is a thin, multi-layer coating with built-in adhesive and protection properties that can be printed with a variety of print platforms and transported to practically any surface.

Printing Industries of America recently selected 12 technologies to receive a 2012 InterTech Technology Award from a variety of technology nominations ranging from digital presses and related enhancements to a variety of mobile and Web-based software for the printing industry.

“The judges were impressed with Avatrex’s remarkable versatility – it can produce high quality images with most printing processes and bond to virtually any surface,” said Dr. Mark Bohan, vice president, Technology and Research, Printing Industries of America. “The coating technology that underlies Avatrex allows images to be used in ways previously not thought possible.”

Avatrex Transportable Imaging works across a variety of print platforms, including virtually all digital and traditional print methods: offset, flexo, screen printing, inkjet (aqueous, latex, solvent, low-solvent and UV-curable) HP Indigo and dry toner systems.

New technology for the sign and graphics market
Thomas Reprographics used LexJet Infinium, which is based on Avatrex Transportable Imaging technology, to produce these antinqued signs for a restaurant chain. Andrew McConnell of Thomas Reprographics says Infinium's ability to conform to the painted aluminum blanks made the signs look more authentic than a vinyl application.

Some of the commercial printing applications include book covers of all types, packaging and specialty labels. And, since Avatrex Transportable Imaging takes on the color and texture of the substrate, heavily textured or embossed surfaces can now be decorated with full-color, photographic images and graphics.

LexJet Infinium, which was introduced in December of 2011, is based on Avatrex Transportable Imaging technology, and is compatible with latex, solvent and low-solvent wide-format printers.

“Its significance lies in its avatar-like ability to take on the look, color and texture of whatever surface it is applied to, disappear into that surface and essentially become part of that surface, while at the same time be impervious to UV light, water, temperature and contaminants because of its inherent protective layer,” explains Ralph Giammarco, one of the developers of Avatrex Transportable Imaging. “Avatrex is the first technology to address the increasingly customized requirements of the printer.”

Beyond its application and print platform versatility, Avatrex Transportable Imaging is water-based, contains no VOCs, the carrier can be turned over and re-used as a white backer for many applications to minimize waste, and a separate laminate is not required, which cuts down on labor, time, materials and cost.

The InterTech star, a symbol of technological innovation and excellence, will be presented before an audience of industry leaders during the 2012 Premier Print Awards Gala featuring the InterTech Technology Awards and web2awards, Oct. 7, in Chicago, Illinois.

A technology review booklet showcasing all of the entries will be produced and distributed this fall at GRAPH EXPO 2012 and with the September issue of Printing Industries of America—The Magazine; the booklet will also be available at www.printing.org/InterTech.

For more information about Avatrex Transportable Imaging go to www.avatrex.com. And, to find out more about LexJet Infinium, contact a LexJet customer specialist at 800-453-9538.