SGIA Recap: Connecting Customers to the Latest Innovations

Looking back at the 2018 SGIA Expo at the Las Vegas Convention Center, we can’t help but recognize all the innovation and exciting launches the show had to offer to the 22,000-plus attendees of the show. The chatter in the LexJet booth focused on major trends like augmented reality, printable fabric and the launch of the HP Adhesive Vinyl and Laminate line.

“A lot of people were looking for fabric — and not just for dye-sub, but for latex and solvent, too,” says Nichole Danzig, LexJet sales representative. “I also had someone who owns a music company looking for an acoustic-rated printable fabric — and we happen to have the EnduraFab, which just received acoustic rating.”

Using AR to visualize banner prints.

Prior to the show, we partnered with Big Picture magazine to create a print ad that included augmented reality in its October edition. In our booth, we showed how our AR app can help print shops visualize equipment, such as printers and cutters, in their shops. Plus, they can use the app to display how certain signage will look in a space, and they could “look inside” our display walls to see how they were constructed.

“Several dozen people got to experience the AR app developed specifically for the show, and the response was overwhelmingly positive,” says Jason Nelson, who heads up augmented reality for LexJet’s parent company, S-One. “People were very enthusiastic about the potential of AR, the ease of using the experience we developed and the opportunities this technology could create for their company.”

Digitally printed fabrics from Kornit.

We were thrilled to feature some great, cutting-edge products from our partners, including the award-winning, printable metal panels at ChromaLuxe and high-end wallcoverings at Vescom, and we ventured out to the creative booths by Kornit, Palram, Fredrix and HP.

“I was really blown away by the fabric selections and the quality, and how big the crowds seem to be around them, especially for apparel,” Danzig says.

SGIA was a great opportunity to continue discussions about LexJet’s focus on customer intimacy. “A lot of people responded well to the fact that we help them with every aspect of their business,” Danzig says. “We help them with market trends, consolidate inventory, keeping cost down — we’re not just selling them products.”

LexJet’s Matt Bailey and Brian Feeney demonstrate the GOframe stretcher bar system.

Fellow LexJet sales specialist Matt Bailey agreed: “I had one guy ask me the best way to sell dye-sub to his customers, in regards to the ChromaLuxe metal panels, which is a really great question,” he says. “You have to focus on the quality. Sure, you can get a UV print on metal, but the quality is not as good as dye-sub to metal. You have to think of it as a piece of art.”

We showcased two major launches from our partners at HP, including the competitively priced HP Adhesive Vinyl and Laminate line of products as well as the SGIA Product of the Year, Textiles-Canvas award-winning HP Recycled Satin Canvas.

“The price point was big with the vinyl,” Bailey says. “They couldn’t afford not to consider it. Those savings will really add up over the course of the year. If you’re buying by the pallet, you’re going to save a ton.”

If you missed SGIA, give us a call at 800-453-9538 to learn about all the top launches and product trends we featured.

 

SGIA Expo Show Specials Extended!

Last week was the final SGIA Expo before it morphs into Print United next year, and we have to say: You went out with a bang! We wanted to keep the party going a little longer by extending our show specials on the all new HP Adhesive Vinyl line.

If you were at the show, you saw the new HP products in action on the large divider walls in the LexJet booth. The dizzying optical illusion graphics were definitely a conversation starter!

We’ve got a limited supply of the following products, so call 800-453-9538* to get them at these super-low prices while supplies last:

Get 1 roll of these vinyl or laminate products for $99 (or 1 of each for $198):

You can learn more about the HP Adhesive Vinyl and Laminate line at LexJet.com. While you’re there, check out the HP Vinyl Decision Guide, which will help you discover the recommended vinyl and laminate products for your next project. The vinyls work great on a variety of applications, such as trailers and box trucks, outdoor signage, transit vehicles, labels/decals, POP and trade shows or indoor windows.

If you have any questions on how HP Adhesive Vinyl or Laminates can help grow your business, give us a call at 800-453-9538.

*Offer available for call-in orders only; while supplies last; one roll of a vinyl and laminate per customer

Shift Your Focus on Wide-Format with LexJet at SGIA 2018

As a print service provider and business owner, you know it’s critical to keep your eye on what you do best, while also smartly diversifying your business with new offerings for your customers. Gone are the days that we can get by on banner prints alone! Thanks to ever-evolving print technology and media offerings, new opportunities exists in décor, textile printing and even outdoor graphics.

When you start to shift your focus on what you’ve always done in wide-format printing to what you can do in the future, you’re sure to see a boost in your bottom line and discover new and exciting markets that will delight your customers. Check out these three key ways to grow your business and if you’re headed to SGIA Expo in Las Vegas, Oct. 18-20, be sure to stop by booth 1185 to learn more from our print specialists:

LexJet Flex Tek

Increasing your profits: As a customer-focused supplier of printers and media, we’re always on the lookout for the best products at the most advantageous prices for print service providers. We’re seeing some exciting offerings in outdoor signage, and we’ve brought those to market this year. We partnered with Avery Dennison to provide a full line of exciting vinyl products for a huge variety of applications. We’ve also launched LexJet Flex Tek, a PVC-free, recyclable, non-woven technical fabric that can be used as either a banner or a non-cracking canvas for gallery wraps. Print service providers should be excited about dual-action products like this, and we expect to bring more environmentally friendly, versatile products to market in the coming months.

Mastering new markets: If you’re a print service provider and you’re not at least sticking your big toe into the décor market, you’re missing out on a huge opportunity. We’ve seen a wide array of exciting finishes and designs introduced into our wallcovering lines that are compatible with latex and solvent. But even if you operate an aqueous printer, you can also get in on the action. Décor doesn’t stop on the walls – it includes canvas prints, fine art reproductions, photo enlargements, textile printing and so much more. Dye-sub printers have more options than ever, thanks to advances in outdoor metal panels, like those from the ChromaLuxe EXT line.

EnduraFab Textiles

Answering customer demand: If there’s one thing we’ve been hearing from end users it’s that they want more printed fabric! This started in the soft signage arena but has quickly expanded into trade show graphics as well as décor. PSP’s customers love fabric because it drapes elegantly in retail environments and can be easily swapped out by any employee. Fabrics used for trade show exhibits also quickly pack up and ship for less than films or vinyl. Screen printers cornered the market on printed fabrics for decades, but with the advances in latex-compatible textiles, we’re seeing gorgeous results in specially formulated fabrics for elegant, lightweight, easy-to-handle modern signage.

To discover products in each of these areas and to learn how to shift your focus on wide format and expand you’re offering, visit LexJet’s SGIA Expo booth 1185. We’ll be featuring the latest print technology and helping you to tie it to your customers’ applications.

If you still need a free SGIA Expo pass, we’ve got you covered! To register for your free pass from LexJet, click HERE and follow the instructions.

Going to SGIA in October? Register for Free Passes with LexJet

It’s not too early for planning to attend SGIA in Las Vegas, Oct. 18-20 and LexJet can help you with your first step: free expo passes. To register for your free pass from LexJet, click HERE and follow the instructions. LexJet will have an exciting booth focused on the latest trends and newest products in wide-format digital printing, so be sure to stop by and visit us at booth #1185.

If you’ve never attended an SGIA Expo, there is a tremendous amount of ground to cover, and it’s always a good idea to plan your booth visits ahead of time. If you are an SGIA Expo veteran, then you know there is always something new and exciting unveiled at the show.

We look forward to seeing you in Vegas!

Innovation Inspired Us at SGIA Expo 2017

The weather may have threatened, but that didn’t stop the SGIA Expo from going on! And we were so glad that it did. We found inspiration everywhere we looked around the Ernest N. Morial Convention Center in New Orleans. With 600 exhibitors and more than 19,000 people in attendance, the power of printing — on nearly every conceivable surface — could be heard loud and clear.

Walking the show floor, we were thrilled to see some of our partners featuring and launching some great new products. From HP, we we learned about the upgraded HP PrintOS Mobile, which not only helps printers stay on top of printer data, job history, KPIs and service calls, it allows their supplier to track their needs, too. A great tool to enhance those relationships and keep production running right on time.

We couldn’t help but stop in our tracks when we came across the Fredrix Canvas booth, where they made pillows with Fredrix Natural Raw Canvas printed with latex technology, and cool customized coasters fabricated with Fredrix 575 Tempo Canvas and finished with a Marabu top coat. At Fredrix, they are really changing the way we think about printing everyday products.

Don’t Miss: 5 New Product Demos at SGIA Expo

We’re gearing up for another exciting trade show at SGIA Expo in New Orleans Oct. 10-12 at the Ernest N. Morial Convention Center. In LexJet’s booth #745, you’ll discover all new, real-world product applications for residential decor; restaurant ambiance, signage and menus; and retail wallcoverings, banners and POP graphics.

You won’t want to miss the live demos to learn fast and easy techniques to make serving your customers more efficient than ever. Our experts will demonstrate the following solutions:

We’ll also have an army of equipment in action, including Epson’s SureColor dye-sub and solvent printers, an HP Latex 560, the latest Canon PRO-Series printer, a Geo Knight heat press and Graphtec cutter — all with special savings opportunities!

Speaking of savings, don’t forget to ask about our show specials while you there.

You still have time to register to get a free Expo pass, courtesy of LexJet. Go HERE to get your free SGIA Expo pass today. Click “I don’t have an SGIA Company ID” to get access to the LexJet-sponsored pass.

We look forward to seeing you at SGIA Expo in New Orleans!