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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Beyond Branding with Perforated Window Vinyl

Window Graphics Legacy Nissan

Legacy Nissan in London, Ky., has been effectively branding itself with larger-than-life brand murals applied to both its exterior-facing and interior windows.

Mobile Advertising with LexJet Perforated Window VinylThough it continues to emphasize the Nissan brand, Legacy Nissan is also emphasizing specific services and promotions that help set it apart from other dealerships using LexJet Aqueous Perforated Vinyl (70/30) printed with an Epson Stylus Pro 9900.

Pictured here is Legacy Nissan’s most recent campaign, highlighting the fact that its salespeople aren’t driven by commission using a simple, direct approach: No Sales Commission. How Refreshing.

Vehicle Window GraphicsThis is the message now front and center across its storefront windows, and displayed on the road with perforated window vinyl applied to the windows of the Sentra the dealership uses for official business around town.

Tied into other marketing media, like social media and printed collateral, the new campaign is already paying dividends, says Legacy Nissan’s Missy Reid.

“Signage is an important part of our marketing campaigns, so in addition to using the window vinyl we’re also printing banners with LexJet TOUGHcoat Blockout Scrim Banner,” explains Reid. “We’re doing some shorter-term campaigns now and these are very effective methods to get the word out, particularly when you combine the big graphics on the window with supporting graphics inside the showroom, and the mobile advertising.”

Posted on by Regan Dickinson Posted in Technology & Products
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Pre-Event Promotion with Big Graphics at the Point of Sale

Large Inkjet Printed Store Banner

Dew Downtown Flagstaff is rolling like the proverbial snowball. Now in its third year, the event turns downtown Flagstaff into one long terrain park where boarders and skiers compete for prizes.

As the event gains traction and grows each year, the P.O.P. print shop at Nackard Companies pumps out increasingly more graphics year over year. This year, Nackard has also been printing pre-event promotions, the largest of which is currently hanging in a local Sam’s Club over a 400-plus case display of Mountain Dew beverages.

The graphic is 16 feet wide by 8 feet tall, double-side, divided into four sections to make transportation of the graphic easier. Printed on LexJet TOUGHcoat Water-Resistant Polypropylene, the four sections are actually made up of six print panels, paneled together with double-sided tape.

“I used my ONYX RIP software to panel it properly before I printed it. Each panel is 35” x 8’: it was about six pieces total with a 1/2” overlap. I designed it at the final size and told ONYX to give me a 1/2” overlap,” explains Steve Lalio, P.O.P. shop manager. “I took the printed pieces, laminated it, trimmed off the excess and used double-sided tape to put it all together as one big banner. I also placed gray lines in the RIP to tell me where the four-foot sections were, and then cut it at each line for transportation.”

Lalio adds that they were trying to bridge the gap between a graphic that was too heavy and one that was too light. Originally, the customer wanted the graphic applied to Coroplast, but Lalio explained that it would make it too heavy. Fabric would have been too light, and Lalio wanted a material substantial enough to attach the 3D snowboarder to on the right side of the graphic.

Inkjet Printed Truck BacksLalio also reinforced the top and bottom with strips of 2’x 4′ Coroplast, which also acted as anchor when Lalio drilled the snowboarder into the banner. The snowboarder was printed on LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene, laminated with LexJet 3 Mil Luster UV Standard Low Melt laminate, applied to a piece of Coroplast, and die cut.

Among other pre-event promotional graphics, Nackard also applied graphics the company’s Pepsi truck backs with LexJet Extreme AquaVinyl w/ PSA, laminated with LexJet 3 Mil Luster UV Standard Low Melt. Meanwhile, the shop is printing virtually non-stop for Dew Downtown Flagstaff, which runs Feb. 8-9.

Check back here for a recap of the graphics production for Dew Downtown Flagstaff sometime after the event. And, pray for snow (they could use more of the natural stuff for it).

Posted on by Regan Dickinson Posted in News & Trends, Technology & Products
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Re-Stock and Re-Stick: LexJet Print-N-Stick Fabric Now in Stock

LexJet Print-N-Stick Fabric
Wall graphics printed on LexJet Print-N-Stick Fabric by Coca-Cola Bottling Co. High Country for the Rushmore Civic Center, Rapid City, S.D.

LexJet’s new Print-N-Stick Fabric gives you the best of both worlds: true photo-quality printing on an easy-to-apply, repositionable and removable adhesive-backed fabric. That’s why it sold out almost immediately.

Print-N-Stick is now back in stock and available through LexJet’s North American Delivery Network.

If you’d like to request a free printed sample to see all the qualities that make Print-N-Stick a must-have inkjet material for print production, click here.

The reason for the repositionable adhesive-backed fabric’s popularity boils down to ease of printing, application and removal, plus the unprecedented imaging quality you get from the bright-white print surface. But don’t take our word for it. Here’s just some of the feedback we’ve received since the product was initially launched this summer…

“It’s very easy to use; it doesn’t stick together when you take the backing off of it and doesn’t stretch when you peel it off the substrate to realign it. You can apply it to a surface and it won’t take the texture off the wall or leave a sticky residue behind.”

Amanda Hill, graphics manager, Odom Corporation

“Print-N-Stick really pops; the saturation and image quality is really crisp.”

Sarah Hoefert, visual imaging specialist, Rudinec & Associates

“I really like the image quality we’re getting from the Print-N-Stick Fabric; it actually prints better than most of the adhesive-backed materials we use, including vinyl.

John Fritz, production manager, Canyon Distributing

To find out more about LexJet Print-N-Stick Fabric, check out the product page for sizes, pricing and other specifications. Give us a call at 800-453-9538 for more information and to order.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Promoting Tourism with Inkjet Prints in Retractable Banner Stands

Promotional Banners by Grizzly Creek Gallery

Award-winning photographer Gary Haines, owner of Grizzly Creek Gallery, also has an eye for design and printed pieces that catch the eyes of passersby.

Banner Stand GraphicsThe historic Colorado mountain mining town in which Grizzly Creek Gallery is located, Georgetown, recently needed banners for a booth the town was setting up at the Colorado Convention Center in downtown Denver to promote tourism.

The answer was the combination of outstanding photography, design and print services that Haines offers. In this case Haines created two 36″ x 84″ banners and one 39 1/4″ x 83″ banner.

Haines used a larger photo for the background and then laid out smaller photos on top of the background, created in Photoshop. All the photos but one are from Haines’ portfolio of local Georgetown color.

The smaller photos were completed with drop shadows and bevels to give the banners a three-dimensional quality and bring more attention to the message: that Georgetown is a great place to visit for a variety of reasons.

Banner Stand GraphicsThe banners were printed on LexJet 5.5 Mil Matte Opaque Display Film with an Epson Stylus Pro 9900 inkjet printer. Haines used two LexJet Giant Mosquito Retractable Banner Stands (the 36″ x 84″ banners) and a LexJet Orient Retractable Banner Stand.

“The colors turned out great on the Display Film. Each banner and stand comes with its own carrying case and you can re-use them and swap out banners very easily, so the entire package creates a really nice and easy-to-use display for my clients,” says Haines.

Posted on by Regan Dickinson Posted in Promotions & Rebates
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Save 20 Percent on the New LexJet Print-N-Stick Fabric™

Jonathan Gomez, Point of Sale Creation & Distribution Manager for Chattanooga Coca-Cola Bottling Company, says LexJet Print-N-Stick Fabric has been an ideal inkjet material for point-of-sale printing; it's easy to print and install and reproduces those crucial corporate colors brilliantly.
Jonathan Gomez, Point of Sale Creation & Distribution Manager for Chattanooga Coca-Cola Bottling Company, says LexJet Print-N-Stick Fabric has been an ideal inkjet material for point-of-sale printing; it’s easy to print and install and reproduces those crucial corporate colors brilliantly.

From now until July 31 save 20 percent on your first order of LexJet’s new Print-N-Stick Fabric™ inkjet media for aqueous printers.

The new product combines the quality imaging surface of Water-Resistant Satin Cloth with an adhesive that makes it easy to apply, reposition, remove and re-use graphics without leaving any residue behind.

Print-N-Stick Fabric was designed to make it easy in production as well: it won’t rip, wrinkle or stretch during production or installation and can be cut into shapes without fraying or tearing.

The adhesive backed fabric provides rich, sharp images with a brilliant 110⁰ white point for printing all kinds of applications, including wall murals and cut-outs, decals, window graphics, signage and more.

For more information, and to take advantage of this offer before it ends on July 31, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Effective Branding with Perforated Window Vinyl

Branding with Perforated Window Vinyl

Establishing and then reinforcing a brand message from the outside in is a goal that Best Brands Inc., Nashville, strives for at each account that sells its line of wine and spirits. Whenever there’s window space to be had, Best Brands is ready to roll, or squeegee in this case, with promotional graphics.

Best Brands Window Graphics“Perforated window vinyl is the most effective way to brand windows. It’s easier and less time-consuming than setting up a display inside the window. It just goes up as a big graphic and lasts for months,” says Best Brands graphic designer Michael Miller.

The photos here represent a variety of different stores that recently received the Best Brands window treatment. Printed on LexJet Aqueous Perforated Window Vinyl (70/30) on a Canon iPF8000, Miller says the results are bold, brilliant graphics that are surprisingly outdoor-durable for aqueous-ink output.

“The life on perforated window vinyl is supposed to be about six months, but usually the store owners will keep them up between six months and a year. If they’re in direct sunlight they’ll fade after about nine months, but if they’re in the shade they’re still looking pristine even after a year,” says Miller.

Window Graphics by Best BrandsMore importantly, the exterior graphics set the stage for the point-of-sale inside, cementing the brand in the mind of the consumer and leading to more sales.

“I don’t know the numbers as far as the effect the window graphics have on sales, but I do know that whenever there’s an opportunity to cover one of our stores, both our managers and the store owners give it top priority. That tells me that something’s gotta be working,” adds Miller.