The LexJet crew that attended DscoopX, the two-day, 10th annual conference of the Digital Solutions Cooperative, had a great time showing off various products and techniques and meeting everyone who stopped by booth No. 317.
LexJet was among 100-plus featured industry partners at this conference for HP Graphic Arts users. More than 2,800 people attended this year’s event, and many stopped by LexJet booth, where they learned about product applications and were invited to play a round of Plinko to win one of four show specials. If you attended DscoopX and won at Plinko, be sure to use your show special promotion by March 31, 2015.
“We had the opportunity to meet the decision makers with a number of our key customers and spend time understanding what more we can do for them and what the key drivers of their business are,” says Tom Hauenstein, LexJet’s digital coating product manager. “It also gave us a chance to network with other key suppliers who, over the years, have allowed us to create better and stronger solutions for the Dscoop community.”
Speaking of solutions, Hauenstein lead a half-hour Priming 101 seminar during Dscoop titled, “A Do-It-Yourself Guide to Priming Your Own Substrates.” About 40 Dscoop participants attended the Saturday event.
One of the mega-trends at Dscoop this year was a greater focus on unusual applications of the various products highlighted at the show. Avatrex, available through LexJet, is a printable material that can be applied to any surface and will take on the color and texture of that surface. It was a big hit at the conference and featured in HP’s Xplore Zone. Applications included a wooden wall display and a plush, leather photo book, both finished with an Avatrex-printed photo.
“This year, compared to last year, people are really looking for more value-added and things they can make for their customers,” says Anne Grbic, LexJet’s Avatrex applications specialist. “People were hungry for something different beyond two-dimensional prints.”
More people attending Dscoop were also interested in inkjet printing solutions, and LexJet plans to focus on latex printing solutions next year, says Tricia Ohm, LexJet senior product line manager. “We’re definitely excited about Dscoop 11,” Ohm says. “Dscoop is truly a unique community where you see cooperation between printers to help each other to understand how to grow their businesses. And HP does a fantastic job of supporting it.”
To redeem your Plinko prize, call us at 800-453-9538 no later than March 31, 2015.