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Posted on by Regan Dickinson Posted in Promotions & Rebates
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Bundle it up for Christmas: Sunset Pro Photo Albums and Sunset Photo Metallic

Photo albums make great gifts and promotional items and in the spirit of giving, LexJet has extended its Sunset Pro Photo Album and Sunset Photo Metallic Paper deal until Dec. 30: Save 50 percent on a 50-sheet pack of Sunset Photo Metallic Paper (8 1/2 x 11) when you buy a two-pack of Sunset Pro Photo Albums (8×10). Use Promo Code SPMBD when you order online or call in your order.

Photo albums for Christmas giftsPro photographer Scott Simon of Photographic Concepts in Peachtree City, Ga., says, “I like the Sunset Pro Photo Albums because they look more expensive than they are, and you can put a variety of pictures in it.”

Simon uses the smaller 5×7 photo albums as part of a photo print package for his clients. The smaller size works well for this since Simon photographs a lot of families and children. “Moms can just drop them in their purse,” he says. Simon prints album photos with Sunset Photo eSatin Paper. “Though the eSatin may be a little heavy for that use, the paper is beautiful and looks great in the albums,” he says.

Sunset Pro Photo Albums are made of a rich black leatherette material and each page features a peel-and-stick adhesive that makes album creation quick and easy. The do-it-yourself, professionally-crafted albums were designed to give you control of the photo album process. They are economical, easy to use and ideal for any type of photo album or photographic presentation, including graduates, high school senior sessions, weddings, family photos, portfolios and more.

Sunset Photo Metallic Paper produces stunning prints that previously could be output only in a darkroom. The metallic, high-gloss surface on this 10-mil, 255g photo paper results in prints that are sharp, vibrant, and exceptionally rich-looking. It’s perfect for stand-out portraits, wedding photography, commercial display and competition prints. 

Gary Haines, owner of Grizzly Creek Gallery in Georgetown, Colo., concurs: “When you print on the Metallic paper, it’s awesome. It has a real nice pearlescence to it that you can’t get with any other photo paper.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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The Branding and Presentation Role of Large Format Inkjet at The Marketing Store

Color management inkjet printingHeadquartered in Chicago, The Marketing Store is a global branding and promotions agency with offices on five continents. An important component of its creative services is its ability to print large format, both for its clients and for presentations and mock-ups.

“Being able to print large format images sets you apart from other agencies when you give a creative pitch, plus we’re able to produce graphics for trade shows and special events,” says Steve Fischer, production artist for The Marketing Store.

Whether it’s packaging, promotional materials or something out of the ordinary that needs to be brought to life, The Marketing Store’s print shop studio is able to meet the challenge with its contingent of three printers – a Canon iPF9100, Epson Stylus Pro 7900 and HP 5500 – plus media advice from its LexJet customer specialist, David Finkel.

Print production studio inkjet“As more projects and requests come in for specialty applications it’s good to have LexJet in our back pocket. Sometimes there are weird requests and with every pitch there’s some sort of specific challenge that requires a new way of presenting materials. If there’s something I don’t think I can achieve I can call David to help me find what I need. He’s been great at finding materials and making suggestions,” says Fischer.

Fischer adds that they try to do as much in-house printing as possible, occasionally farming out larger projects that go beyond the capabilities of their current printer mix. The concept of The Marketing Store is to be as full service as possible and to meet any need their clients may have. The studio blends photography, color management, file preparation and print production seamlessly to help fulfill the overall mission.

“The studio supports the rest of the agency, and we’re always looking to expand our capabilities,” says Fischer.  “So, instead of having to go out to produce creative we can keep it in-house, which not only keeps our costs down but allows us to ensure quality.”

Inkjet printing presentation boardFischer adds that The Marketing Store’s studio has had great success with LexJet 8 Mil Production Satin Photo Paper and LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene for presentations boards, promotional product mock-ups and displays.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Making a Difference with Metallic

C2 Reprographics prints this flyer on Sunset Photo Metallic Paper to highlight the pearlescent qualities that make a distinct difference on high-contrast, high-end images.

In its quest for a competitive edge, C2 Reprographics in Costa Mesa, Calif., was one of the first companies to try LexJet’s Sunset Metallic Photo Paper after it was introduced this summer. C2 Reprographics’ marketing director, Eric Monroe, says the company has been on the lookout for a way to replicate the unique pearlescent qualities of a paper that had previously been available only for chemical process, continuous-tone printing systems like the LightJet.

“I was dying to get this paper because we often compete with companies that have LightJets. We were looking for an inkjet version of that look so that we could compete in that space,” says Monroe.

Now that an inkjet version is available, C2 Reprographics can use its battery of HP Z6100s to produce a similar effect without having to spend hundreds of thousands of dollars on a photographic system. For C2 Reprographics, the paper has made the biggest impact in the architectural market.

“When architects create 3D renderings and modeling for their presentations, you’re seeing a lot of vibrant images, like the colors they use in the buildings, trees and sky. We have one architect who uses it exclusively. At first, I wasn’t thinking of my architect clientele as the main market for this paper, but they really like it,” says Monroe.

Monroe says that making a presentation splash has become increasingly important for architects who have been competing in smaller niche markets in response to the tighter economy of recent years. He says the paper gives the presentations a higher-end, more professional look that makes a difference.

Monroe adds that you should choose images with a lot of contrast to bring out the qualities of the paper that cause it to stand out from the crowd. “I purposely pick images I know will play well with the paper, like the flyer we printed on Sunset Metallic that shows a nighttime cityscape with lots of darks contrasting against reflections and light. If it’s a sterile image on a white background you probably won’t notice the difference, so you should just use a less-expensive paper for those applications,” says Monroe. “We charge more per square foot for prints on Sunset Metallic, and so far that’s flown. No one has said, ‘Wow, that’s too expensive.’ Instead they say, ‘I want to try that, because it gives me a distinctive look.’”