3 Ways to Get Creative with Your Posters

In retail, posters are a way of life. They are versatile and need to meet these criteria:

  • Eye-catching
  • Easy to install or hang
  • Easy to change
  • Cost-effective

For cost-effective and eye-catching posters, it’s important to start with the right paper. For latex, solvent, and UV, LexJet Satin Poster Paper 200g has a bright, white satin finish, is water-resistant, and at $0.14/sq. ft., this is the perfect alternative to expensive photo papers that are frequently used for temporary graphics.

For aqueous printing, consider LexJet 8 Mil Production Satin Photo Paper, an instant-dry satin paper that offers fast turnaround for those last-minute requests.

Installing, hanging and changing retail graphics need to be easy, because professional installers are rarely used for seasonal merchandising or store remodels. Posters are eye-catching because of paper and print quality and final application.

Here are three different ways to create easy-to-install temporary posters:

Face-mounted Window Graphics – Window advertising is important in retail marketing, and posters can create interest before the customer even walks through the door. Use LexJet CrystalClear-X Removable Adhesive to install face mounted posters that are designed to capture the eye of passers-by. The removable adhesive offers air-channels for easy, bubble-free installation.

Hanging Graphics – Showcase your graphics with Poster Snapper Hanging Rail. Quick and easy to install, this economical aluminum hanging system is a snap to use.

Mounted Graphics – If you are displaying posters on a substrate like posterboard, PVC, or foam boards, consider a self-adhesive product like LexJet Production Satin Photo Paper PSA for aqueous or HP Prime Matte Air GR for latex and solvent. Print the graphic, stick it to the substrate and your posters are ready to shine.

Want to see these posters in action? Watch the video below:

Printers Prefer the Latex Fabric EnduraFab™ Textiles. Here’s Why!

When EnduraFab™ Textiles hit the market last year, the line of fabrics was one of the first latex-compatible options available to the industry. Throughout the year, print service providers have told us that EnduraFab™ not only offered a much-needed latex solution in the market, but it also outperforms its competitors.

Pop up trade show display printed on EnduraFab™ Stretch at TPM, Inc.

We caught up with Dustin Batson, the Color Lab division manager at TPM, Inc. in Greenville, S.C., where his team produces a wide variety of event displays, banner stands, site signage, interior décor printing and more. The market demand has changed in recent years, he says, to soft signage, rather than rigid display boards that were used in the past.

“We use EnduraFab™ Stretch for trade show pop ups and the EnduraFab™ Frontlit Premier for all of our backdrops,” Batson says. “There’s less cost in shipping, and easy changability with SEG panels — you just simply pull out the insert from the frame and replace it. For trade shows, it makes more sense and is less cumbersome.”

For Eduardo Aceves Hernandez, electronic publishing specialist at the Document Solutions department at the University of Texas at Austin, the ease of travel with EnduraFab™ is a huge win. “People kept asking for things they could fold and take to conferences,” Hernandez says. “In response, we shopped around, and EnduraFab™ was the solution. Customers have been really happy so far.”

Hernandez prints EnduraFab™ on an HP Latex 360 64-inch printer for his university customers, which include everyone from the athletic department to school administrators who need event signage, trade show displays, thesis exhibits and banners. When these items were printed on vinyl media, they had to be rolled up and shipped or carried in tubes to avoid creasing — “they were really a hassle to carry on a plane,” he says.

A fabric poster printed on EnduraFab™ at the University of Texas at Austin

EnduraFab™, however, can be folded and stowed in a suitcase. “It just hangs really well, and displays well,” Hernandez says. “And it’s not going to crinkle. So you get simplicity with good quality.”

Batson says the ease of use is definitely a bonus, and the print quality is strong, too. “It holds very vibrant color,” Batson says. “And the color tends to hold better and you get less crocking than other materials.”

Finishing EnduraFab™ is easier and more reliable, too, Hernandez says. “With thicker fabrics, fraying was an issue,” he says. EnduraFab™ finishes so cleanly, he says they don’t have to sew the edges. “We even mounted one graphic to a foam board and it looked good, too.”

The EnduraFab™ Textiles line is available exclusively through LexJet, and includes six options in a variety of sizes:

  • EnduraFab™ Frontlit: Lightweight fabric with excellent drape for table skirts, SEG frames and soft signage.
  • EnduraFab™ Frontlit FR: Frontlit fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.
  • EnduraFab™ Frontlit Premier: Heavyweight fabric for retail signs, SEG frames and indoor banners.
  • EnduraFab™ Frontlit Premier FR: Frontlit Premier fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.
  • EnduraFab™ Stretch: Lightweight fabric with one-directional stretch, providing installation flexibility and ease particularly for SEG frames and geometric trade show displays.
  • EnduraFab™ Stretch FR: Stretch fabric that meet the flammability standard for NFPA 701, 2015 Edition (Test 1, Small Scale) and require heat set for desired print durability.

Front & Back Thermal Laminates Protect Posters at the Right Price

For many of us, running to catch a plane leaves little time to stroll through airport retail outlets, but inevitably, there’s that long layover … or the delayed flight. That’s when we end up meandering over to the shops. And to entice our purchases, posters beckon us in with deals and specials.

Chances are, those posters were printed at Paradies Lagardere Travel Retail‘s busy Atlanta printing operation, where the team turns out hundreds of posters and other signage every month that’s displayed in airports all over the U.S. and Canada.

While the signs are replaced each month, they still need to get the job done, says Wade Ervin, who heads up the printing jobs. “Everything is constantly changing,” he says. “That sign goes up in front of an airport gift shop, and after the 30-day sale is over, it gets thrown away.”

Retail Signage Made Easy: Our Favorite Go-to Products

In the fast-paced world of retail promotion in the form of hanging signs, window graphics, floor stickers and much more, providing easy-to-install material is key. Whether it’s a teenage sales clerk or an experienced graphics installer doing the work, switching out retail signage has to be quick and efficient.

Here are some solutions for retail spaces that you can offer your customers who are looking for great print quality, speedy install and clean removal when it’s time for the message to change:

Allison-Kaufman-Display-350x727
LexJet Extreme AquaVinyl w/ PSA

Re-invigorate Display Cases: When Allison-Kaufman Company participated in a jewelry show, they needed an eye-catching display for the Queen of Black Diamonds pieces. The solution? Wrapping a dull display case with Art Deco-style graphics printed on a pressure-sensitive vinyl like LexJet Extreme AquaVinyl w/ PSA, which instantly upgraded the case and could be removed later. This aqueous-compatible waterproof vinyl is durable enough to be used outdoors or on vehicles for up to 12 months.

Whole Foods Takes a Fresh Approach on In-Store Signage

If you’re in the printing business, you likely go into a store like Whole Foods and notice the signage right away. Posters and banners and point-of-sale displays jump out at you for their crisp colors, clean design and effective placement.

Plotter_BannerFor Whole Foods’ South Region, that’s managed and designed by a four-person Metro Artist Team, the first of its kind for the company.

“We’re responsible for eight stores in Atlanta and two other south region stores, and we support the rest of the south region,” says Justin Kendall. “We handle a lot of the graphic design and the printing of banners, posters and additional marketing collateral. The stores change very frequently, so there’s constantly a stream of printing going on.”

LexJet brandUP: Larger-than-Life Journals for Williams Parker

williams parker posters2Considering that it is one of the longest-established law firms in Sarasota, it’s not surprising that Williams Parker, founded in 1925, would also be a leader in thought leadership across a variety of industries, as they relate to the legal profession.

The firm recently launched Requisite, an elegant and topical journal geared toward business owners, C-suite executives, successful entrepreneurs and more, written in straight-forward, accessible language. The journal focuses on the legal and practical aspects of topics such as charitable giving, real estate, philanthropy and tax audits, to name a few. The covers of the perfect-bound journals have a classic look with icon black-and-white photography and refined typography.

To showcase the first three editions of the journal, the LexJet brandUP crew worked with Williams Parker to blow the cover image up to poster size, which was then printed on LexJet 8 Mil Satin Polypropylene with PSA and adhered to gatorboard.

williams parker magazine“We plan to display the covers prominently in our office for all visitors and employees to see,” says Brad Robbins, COO of Williams Parker. “We hope to add to the collection as new editions of Requisite are published.”

The firm has published five editions of Requisite, the latest edition focusing on international issues such as tax issues, compliance and more. A few editions of the journal have discussed gift giving and philanthropic endeavors for businesses, a topic near and dear to the firm.

“In addition to helping form and launch many of the area’s iconic civic institutions, we have counseled many of the visionaries behind the area’s growth from the first portion of the 20th century,” Robbins says. “Today, our attorneys serve on the boards of dozens of civic organizations throughout Sarasota and Manatee counties. We also serve as general counsel to many entities. We contribute our time and intellectual capital to making the community a great place to live.”

Learn more about Requisite and Williams Parker at williamsparker.com.