A Closer Look at the HP Designjet Z5400

HP Designjet Z5400If you run a print shop that needs quality printing and the ability to switch print media quickly, check out the HP Designjet Z5400 PostScript ePrinter at LexJet.

The big news here is the 44-inch printer’s two-roll media and automatic switching features, which reduce time spent changing media and downtime between multiple print jobs.

It works great on a variety of media for profitable applications, like posters, photo reproductions, backlits, signs, point of sale, line drawings and maps. The printer uses six HP Photo Inks with three different shades of black at up to 2,400 x 1,200 dots per inch.

The HP Designjet Z5400 features HP Multi-Dimensional Smart Drop Placement Technology. Based on automatic drop detection and intelligent masking capabilities, the technology detects then corrects ink placement errors during printing to increase efficiency and reduce waste.

Also on board is the HP Instant Printing PRO, which allows you to preview, crop and easily print PDF, PostScript, HP-GL/2, TIFF and JPEG files. The “e” designation in ePrinter means that the web-connected printer has automatic software updates, USB flash drive or email printing, and a color touch screen and print preview to quickly check prints before they start printing.

To find out more about the HP Designjet Z5400, and to find the best HP printer for your needs – whether it’s the HP Latex Printer, other Z-series or T-series printers – call a LexJet expert at 800-453-9538.

Afghanistan Comes to Life with Inkjet Printed Fabric

Photographic exhibition printed on fabric
Beyond the Mountains: The Interior Life of Afghanistan by Lisa Schnellinger chronicles the everyday life of Afghanistan's people. This exhibition at the Sharptop Arts Association's gallery in Jasper, Ga., features hanging photographic tapestries printed on LexJet Water-Resistant Cloth by John Seibel Photography.

Lisa Schnellinger is a globetrotting journalist and photographer whose engagement in Afghanistan goes far beyond the scope of her work. Schnellinger has become involved in the rebuilding of Afghanistan, founding the Pajhwok Afghan News agency and raising funds to build a girls’ school.

Photographic tapestries for a photo exhibitSchnellinger wanted to tell the story of Afghanistan through photography using an interactive art exhibition as the means to do so. Having seen other exhibitions printed on a silk material, Schnellinger turned to fellow Georgia photographer John Seibel, owner of John Seibel Photography in Dawsonville, Ga.

“I did some regular prints for her prior to this project. I was fascinated with her new project. Lisa told me that for the past ten years she’s had a vision of a show telling the story of the people of Afghanistan from a non-political point of view. She knew I had an Epson 7900 printer and wanted to know if I could print it on silk,” explains Seibel. “I did a lot of research, including at LexJet, and they suggested LexJet Water-Resistant Satin Cloth. One of the nice things about LexJet is that they guarantee satisfaction: if it doesn’t work for your purposes and you send it back within 30 days it’s no harm, no foul. I had never printed on a fabric before, so that was good to know.”

Once the primary print material for the show was chosen, Schnellinger and Seibel worked together to narrow the images down from 100-150 to the 20 or so that would be printed for the exhibition, called Beyond the Mountains: The Interior Life of Afghanistan.

Printing photos on fabric for an exhibition“The goal was to have them produced near life-size and floating in the room so that when people walked through they felt like they were interacting with the people she photographed in Afghanistan,” says Seibel. “We did some test prints on regular luster paper and then strips on the Water-Resistant Satin Cloth. Once we felt like we had the profile and adjustments right, we began printing. LexJet does a great job of producing profiles for their materials, and the profile for the Water-Resistant Satin Cloth was right on the money for my Epson 7900.”

Schellinger designed the layout for the exhibition, which included an audio tour. Attendees could grab an mp3 player with an audio track Schellinger narrated that provided background and stories about the images featured at the exhibition. The combination of hanging fabric tapestries and the audio tour created a dynamic, flowing, interactive and three-dimensional experience.

Photo exhibition about Afghanistan
Lisa Schnellinger, journalist and photographer, who created the exhibition Beyond the Mountains: The Interior Life of Afghanistan.

“The color resolution on the fabric prints came out very nice. You could lay it on the table and it looked good, but it didn’t blow you away until you hung it up in the room and then had the light interacting with the prints,” says Seibel. “I’ve done other prints with Water-Resistant Satin Cloth, including an early morning marina scene. I have it lit from behind and all the light areas in the print just glow. It’s a fantastic medium to print this type of project on. That’s one thing that LexJet does for us; they give us great advice on what products to use for what type project. I’d also like to try LEDs behind it to create the glow artificially.”

Promotions that Work: Free Fabric Wall Clings

Printing mobile photo apps for wall decorFree isn’t always truly free, but the free giveaway concocted by Color Services Photo Lab in Santa Barbara really was free and drove additional business to its doors. Marketed through email, the company’s blog and social media like Facebook and Twitter, with a twist of Hipstamatic, the photo lab’s promotion for free Fabric Wall Clings was over Memorial Day weekend only.

Fabric Wall Clings are prints on Photo Tex Repositionable Fabric from LexJet. Those who took advantage of the promotion were directed to the Wall Art section on Color Services’ website where they plugged in a coupon code and uploaded a photo to receive either an 11×11 or an 11×14 print.

Here’s where the iPhone app Hipstamatic comes into play; Color Services included 11×11 prints since that size works with the Hipstamatic format. Plus, Color Services is the official print lab for the Hipstamatic app, so the lab has custom-tailored products that work well with square images.

“Since the promotion we’ve had a number of orders for the Fabric Wall Clings and we just got a sizeable order for one today, including a 12″ x 4′ panoramic photo. We had 118 people take advantage of the promotion and about 45 to 50 of those were shipped internationally,” says Glen Hodges, owner of Color Services. “It was well worth it; we probably spent less than $500 to do it. It’s hard to figure out a way to market the material so that people can really understand what it can do. Getting samples in their hands through a free promotion did that, and brought them back to place a real order.”

Color Services prints the images with its Epson Stylus Pro 9900 on Photo Tex and then puts two coats of water-based lacquer to provide extra protection and give the images more pop. Hodges reports that through a combination of the promotion and simply showing it to clients – including commercial and interior décor clientele – the product is taking off following its launch in mid-May.

Pictured here is Color Services’ IncrediBooth Fabric Wall Cling product, which is printed at 5.5″ x 30″. IncrediBooth is a mobile app that recreates the photo booths of yore. Color Services has made a savvy play to weave the proliferating photo apps into its business, giving the company greater reach with creative products.