Perforated Window VinylTag:

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Breathing Life with Inkjet into a Colorless Façade

Wndow Graphics with Simple Perforated Window Vinyl

The Department of Education in Union City, N.J., recently procured warehouse space as a storage and shipping area in what used to be a large garage with windows facing two sides of the street.

Union City High School Window GraphicsUnion City High School graphic design teacher John Slater was asked to come up with graphics to both identify the building and give it a more welcoming feel.

“People loved a Christmas window display we did so much that we wanted to go bigger and bolder. From where we are you can see New York City, so I came up with a pop-art urban theme. It was a lot of fun and I’m glad the board gave me the chance to do it,” says Slater.

Consulting with his customer specialist, Vincent Bejar, who is part of LexJet’s Government Team, Slater settled on LexJet Simple Perforated Window Vinyl (70/30). Slater’s designs were printed on an Epson SureColor S70670 64″ low-solvent printer and applied by Slater and a team of students.

Window Graphics with Simple Perforated Window Vinyl“Though each window is different, I wanted the continuity of the pieces to blend over. I took a picture of the windows first, and measured everything. The bars that criss-cross the garage windows were around 1 3/4″; I just substracted those and built the file in Photoshop using guides and rulers for each section and put each section in, minus where the frames are,” explains Slater. “The biggest challenge is large pieces, so we had two people holding the ends and another applying it with a squeegee. The perforated window vinyl is great, because you can’t see in but on the inside you can see out.”

The result is an almost street-long piece of pop art that helps bring the converted garage and the area around it to life with color and panache. Slater says it was quite chilly when the window graphics were being applied, but the students who pitched in helped make the project a lot easier to install.

“These graphics will be up for at least the summer before it’s transformed into something else. I feel like this is only the beginning because LexJet has so many different materials we can use for other projects, like wall murals and floor graphics,” adds Slater.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Simplifying Sales and Sidestepping Sign Restrictions with Perforated Window Film

Sears Auto Center Window Graphics by AW Artworks
Nothing fancy here, but these window graphics, printed on LexJet Aqueous Perforated Window Vinyl (70/30) by AW Artworks, get the word out about all of the services this Sears Auto Center provides.

On-premise signage is arguably the most effective way to get the word out about your business to a mobile audience, especially given the fracturing of media through this, that and the other app and social media.

Many businesses struggle with restrictive sign codes or shopping center guidelines that make it difficult to stand out from the crowd. In the case of a Sears Auto Center in Madison, Wis., the mall in which the center is located doesn’t allow much outside of a main ID sign.

The Auto Center tried various types of banners and even a large Michelin Man blow-up, all of which had to be taken down per the mall’s signage rules. So the Auto Center’s owner turned to Andy Wredberg, owner of AW Artworks, based down the road in Sun Prairie, Wis.

Though this type of project is not in AW Artworks’ wheelhouse, as Wredberg puts it, he wanted to help and try something outside his wheelhouse, which is primarily fine art and photo reproductions.

“They had some mismatched vinyl lettering on their garage doors and wanted something more attractive to draw more attention to the variety of services they offer,” explains Wredberg. “I talked to Rob Finkel at LexJet and he recommended LexJet Aqueous Perforated Vinyl (70/30), so we ordered a sample and tested it on the window. We ordered a roll of it, laid it out, printed it, sprayed it with a clear, water-based poly and installed it today. It went on easily and it looks sharp. They wanted to be able to see out and it provides some shade inside as well.”

Car Window Graphics
With the leftover window perf material from the Sears project, AW Artworks produced these popular stickers for the back windows of cars for Wisconsin-proud people. Andy Wredberg reports that they’ve sold about a dozen of these.

Now this type of project is squarely in AW Artworks’ wheelhouse, and Wredberg plans to use it on the studio’s sidewalk-facing windows to promote this additional product line. Based on similar window promotions AW Artworks has done in the past for banner stands and canvas wraps, AW Artworks should see more of this type of work in the future.

“I was a little concerned at first because we don’t normally do this type of application. I thought installation would be beyond my skill set, but I just pulled the release liner off a couple of inches to get it started, smoothed it down and was really easy. It only took about an hour,” says Wredberg. “It’s very readable from far away. They’re really a full-service auto center and I don’t think a lot of people realize the capabilities they have, so this will help them.”

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Effective Branding with Perforated Window Vinyl

Branding with Perforated Window Vinyl

Establishing and then reinforcing a brand message from the outside in is a goal that Best Brands Inc., Nashville, strives for at each account that sells its line of wine and spirits. Whenever there’s window space to be had, Best Brands is ready to roll, or squeegee in this case, with promotional graphics.

Best Brands Window Graphics“Perforated window vinyl is the most effective way to brand windows. It’s easier and less time-consuming than setting up a display inside the window. It just goes up as a big graphic and lasts for months,” says Best Brands graphic designer Michael Miller.

The photos here represent a variety of different stores that recently received the Best Brands window treatment. Printed on LexJet Aqueous Perforated Window Vinyl (70/30) on a Canon iPF8000, Miller says the results are bold, brilliant graphics that are surprisingly outdoor-durable for aqueous-ink output.

“The life on perforated window vinyl is supposed to be about six months, but usually the store owners will keep them up between six months and a year. If they’re in direct sunlight they’ll fade after about nine months, but if they’re in the shade they’re still looking pristine even after a year,” says Miller.

Window Graphics by Best BrandsMore importantly, the exterior graphics set the stage for the point-of-sale inside, cementing the brand in the mind of the consumer and leading to more sales.

“I don’t know the numbers as far as the effect the window graphics have on sales, but I do know that whenever there’s an opportunity to cover one of our stores, both our managers and the store owners give it top priority. That tells me that something’s gotta be working,” adds Miller.