Legacy Nissan took the next step with big, bold graphics that brand, taking a successful project inside its showroom, previously profiled here at the LexJet Blog, and translating it even bigger and bolder outdoors.
The scale and challenge of the project expanded significantly to 629 square feet of graphics on three different outside window areas adjacent to each other – 493.5″ x 103″ on the front of the showroom, 229.75″ x 103″ on the set of windows to the left of the showroom and 227.75″ x 103″ to the right.
“This was a much bigger project, and it was not simple because I don’t have a RIP program and I’m doing everything in Creative Suite to lay it out and make everything fit just right,” says Legacy Nissan’s Missy Reid. “I measured each window panel individually, then measured the panes that separate the windows to accommodate for the negative space. Getting that to match up was tough, but I work with a group that installs window tint all the time and they made it a lot easier. I only had to re-print one panel that I messed up. I allowed for a lot more spoilage than that, so it worked out really well.”
Reid used LexJet Aqueous Perforated Vinyl (70/30) printed on an Epson Stylus Pro 9900 wide format inkjet printer. Reid says she printed every graphic panel to the exact measurements of each window panel, rather than leave overlap to eliminate any guesswork when lining them up.
Reid says Operation Curb Appeal, as she tagged it at Legacy Nissan’s blog, was a Mission Accomplished, based both on the foot traffic coming into the showroom and through the response to Legacy Nissan’s postings at its blog, Facebook and Twitter.
“Before we added these graphics, from the outside looking in it was a little barren. To fix that we used stock images from Nissan of an Altima, Rogue and Pathfinder and built the scene, not to make it look real and fool the eye, but to add the wow factor. We got the nice curb appeal we wanted,” says Reid. “We had some rain, which made me nervous, but it didn’t cause any problem with the graphics. Also, when we added the graphics there was some concern that it would be too dark on the inside since the windows were already tinted, but it didn’t. I expect, based on what I’ve seen so far, that the graphics should be good for six months, if not longer, before we swap them out.”