Tips for Printshops Before & After COVID-19

We gathered a panel of LexJet team members and asked them to share what they’ve been hearing in the market, along with tips and ideas to help printshops continue to operate, help their communities and weather this storm.

During this free webcast we discuss:

  • Using print to help your communities and collaborating with your peers
  • Marketing ideas to share with your customers
  • Material availability and inventory
  • Have downtime? Use this time wisely to be a step ahead
  • Best business practices for your company
  • Communicating with customers

Watch the Webcast Now!

If you have any questions for our panel, please call 800-453-9538 to connect with our team. We are here to help during this unprecedented time, so please reach out to us. Stay healthy, and let us know how you’re doing!

LexJet brandUP: Cool Community Projects Powered by Print

If you’re looking for inspiration for your next office remodel, retail upgrade or community event, head over to LexJet’s brandUP video page to discover some of the projects we’ve helped bring to life through the power of print.

Over the last few years, we’ve worked with community organizations, businesses, non-profits and event planners to enhance their messaging efforts with printed graphics – from windows to walls and from stickers to signage.

On our brandUP page, you’ll find stories about:

  • How we used a variety of print technologies and applications to help with traffic flow and event messaging at the Suncoast Jeep Festival
  • How students from Ringling College of Art + Design used print to promote a virtual reality game at a SXSW exhibit, featuring branded water bottles, banners, vehicle decals and other eye-catching prints
  • How some clever graphic ideas spruced up a new dog grooming business with window graphics, wall murals, paw prints on the floor and so much more

Check back to the brandUP page to see what we’re dreaming up next!

Do you have a community print project that you’d like to share with our readers? Tell us in the comments below or email us.

LexJet brandUP: Wheels Up at Suncoast Jeep Festival

In the LexJet brandUP tradition, we supported a community event with wide-format printing and dye-sub transferred graphics of all types to highlight event activities and direct foot — and vehicle — traffic for the second annual Suncoast Jeep Festival at the Sarasota Fairgrounds in Sarasota, Fla. (Watch the video above to see all the activity and printed projects.)

The Festival is a gathering of Jeep lovers from all around Florida who convene for two days of fun that includes obstacle courses, relay games, kids mini-Jeep courses, a Tug-O-Jeep competition, food trucks and a vendor area with Jeep styling options to trick-out your ride.

Even though there’s a saying that Jeep stands for “Just Empty Every Pocket,” somewhere between the lift kits, bumpers, lights, winches and other modification options, these folks were digging deep to help charities, too. A major purpose for the event was supporting organizations focused on mental health, first responders, veterans and children in need.

“The Festival is a gathering of vendors and community and enthusiasts to raise money for charities,” says Billy Elkins, the Festival co-director and designer for this year’s event graphics. “We decided this year that we were going to take it up a notch across the board. We got a lot of new activities and we also wanted to step-up all of our signage and take advantage of all the stuff that’s available to us in the graphic world today.”

That stuff includes things like panoRama Walk & Wall textured self-adhesive material that marked the finish line for the Tug-O-Jeep competition; HP Print & Cut and HP Adhesive Vinyl for event decals and mini-Jeep graphics; and Fisher Textiles for outdoor flags in the Jeepers Midway.

“This was a highly branded event, and we wanted to take it to the next level, and we were able to do that with all of the graphics we had,” Elkins says.

Visit Suncoast Jeep Festival to learn more, or call a LexJet print specialist at 800-453-9538 to learn how LexJet products can enhance your next event.

Explore New Markets with Fisher Textiles for Dye-Sub

Now that we’re carrying a versatile portfolio of Fisher Textiles‘ fabrics for wide-format dye-sublimation transferring, you can explore more options to offer your customers. Providing dye-sub fabrics in wide-format sizes makes it easier for you to create great-looking outdoor signage, trade show graphics and even high-demand décor items at lower prices than other wide-format print technologies.

Fabric signage has become increasingly popular in the last few years, edging out vinyls and films for its ease of use, inexpensive shipping costs and ever-improving reproduction results. Plus, our finishing partners like SignComp, are creating more options to make them easier to install the final display.

For exhibits and signage or table skirts, try Fisher Textiles 1707 Soft Knit for a lightweight option or the award-winning Fisher Textiles 4019 Nirvana with a block-out banner when you need lightweight fabric plus opacity.

For photo backdrops, like the one pictured, we recommend Fisher Textiles 1708 Heavy Knit, which can also double for roll-up banner stands or Fisher Textiles 4608 Power Stretch, which can be shaped into geometric displays and tension displays.

Fabrics in backlit displays are another preferred choice these days. Fisher Textiles 8864 Triple White and Fisher Textiles 8862 Single White Backlit both perform excellently.

Teardrop flags for sales and seasonal promotions are stylish and easy to use, and we’ve recently added Fisher Textiles 1701 Primary Flag specifically for this high-demand application.

One of the most exciting dye-sub applications is in the décor market. Sew-free SEG-type frames, such as those offered by SignComp, give dye-sub printers the opportunity to create finished wall art that’s a less-expensive option than traditional canvas. For instance, if you use Fisher Textiles 1709 Heavy Knit with a SignComp Front Load Soft Signage Kit, you’ll save at least 50% on the fabric over typical canvases on the market, and the frame can be used again and again as the graphics and messaging changes — what a great price savings and usability to pass on to your customers!

Plus, the SignComp frames are quick and easy to use. Check out this how-to video:

 

Get the Most Out of Your Aqueous Printer

Are you using your aqueous printer to its full potential? From canvas prints to temporary outdoor graphics, your aqueous printer is the utility player every profitable printshop needs. We’ve put together some applications and media suggestions to help you get the most out of your printer:

Décor: If you are considering décor applications, you may have thought an aqueous printer limited your capabilities, but, in fact, you can print plenty of décor applications, including wall art and wall murals. LexJet Sunset Select Matte Canvas is a customer favorite for photo prints or fine art reproductions. It can also be easily stretched for canvas wraps, like the GOframe system. If you are looking for wall murals, decals or window graphics, try LexJet Print-N-Stick Fabric, an easy-to-use and apply option that’s forgivable and repositionable during installation. Check out our Digital Décor Printing Line Card for more aqueous options, as well as many others.

Soft Signage: One of the fastest-growing trends in the market is the transition to soft signage using fabric rather than rigid vinyl or polyester films for POP displays, banners, framed graphics and even trade show booths. The advantage to fabrics like LexJet Water-Resistant Satin Cloth or LexJet FlexTex 170g is that they are easier and lighter to ship, image nicely and can be used for indoor or temporary outdoor applications. With soft signage textiles, you’ll need some easy finishing techniques — watch this video for quick tips on using a hot knife for perfectly finished edges.

Outdoor Banners: When it comes to outdoor advertising and event signage, LexJet TOUGHcoatTM Water-Resistant Polypropylene and  TOUGHcoatTM ThriftyBanner are two of the most popular products. Both products are easy to handle, offer scratch- and water-resistance, and a bright white point which means vibrant prints, even in outdoor weather. Need more outdoor aqueous options? Check out this blog for more ideas and applications that will look great and stand up to the elements.

Still unsure how you can use your aqueous printer to expand your market offering? Call one of our specialists at 800-453-9538 or visit us at LexJet.com.

Flex Tek for Aqueous Wins on Color, Durability & Price

Earlier this year, we launched LexJet Flex Tek 170g for aqueous printers, and it’s turned into a fast favorite among print service providers looking for a cost-effective, easy-handling option for banners.

Photos: Jackson Beverages, La Grange, Ga.

This lightweight, 100% non-woven polyester is finished with a slight embossed texture that gives it the look and feel of a woven fabric, making it an ideal option for both banners and canvas wraps.

At Jackson Beverages in LaGrange, Ga., it’s become the new go-to for short-term outdoor banners.

“Since our primary use of banner/canvas material is outdoor signage, the two most important qualities are water resistance and physical strength in windy weather,” says Jackson Beverages’ Tom Weeks. “Flex Tek’s coating proved to keep the ink colors bright in foul weather and blazing southern sun.”

The polyester base also adds to its durability. “Although it is quite light and easy to handle, it is considerably more tear-resistant than any other non-woven fabric based banner material I have used,” says Weeks, who often finishes Flex Tek with grommets for easy hanging. “My overall impression of Flex Tek is that it is a very good medium for outdoor banners that will hang for less than a year.”

Photo: Orgill

For Vern Goodner, print services manager at Orgill, price was a big concern. Orgill supplies products to 6,000 hardware stores and dealers in more than 60 different countries. Goodner runs the print shop where he produces hundreds of flyers, posters and more for store displays.

Orgill also hosts a 1 million square-foot tradeshow two times per year, in which the company creates multiple mock stores to showcase the latest hardware goods. In these stores, Goodner makes 200 retractable banners, which he has now switched over to Flex Tek.

“I was looking for something with a bright white that gives an eye pleasing to eye popping color,” Goodner says. “And was as affordable as possible.”

At $0.50 per square foot he’s now considering switching all the tradeshow banners to Flex Tek. Both Weeks and Goodner print Flex Tek on Canon imagePROGRAF wide-format aqueous printers.

LexJet Flex Tek 170g Product Highlights:

  • PVC-free / recyclable
  • Versatile media for wall art, banners, gallery wraps
  • Can be grommeted or stitched and used indoors or out
  • Images look great close-up or at long-range viewing
  • Also available: LexJet Flex Tek SUV 200g, compatible with eco-solvent, latex and UV-curable inks