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Posted on by Regan Dickinson Posted in News & Trends
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Wide Format Printer Giveaway at the Shopper Marketing Expo in Chicago

Printer giveaway at Shopper Marketing Expo in ChicagoBe sure to stop by Booth 720 at the Shopper Marketing Expo in Chicago, Oct., 18-20, for a chance to pick up the Canon iPF8300S LexJet will be giving away to one fortunate booth visitor. Plus, when you buy an Expand banner stand you’ll get 50 percent off any roll of LexJet’s Poly Select fabric.

These show specials are in addition to LexJet’s current printer promotion: Buy a 42-inch or wider printer and you’ll get an iPad 2, while supplies last. As a reminder, all printers come with free shipping and everything else comes with the low LexJet flat shipping rate of $9.99.

The Shopper Marketing Expo will be held at Chicago’s Navy Pier and is focused on the “path to purchase.” LexJet is an integral part of that path to purchase, providing in-house corporate print shops and point of purchase providers with the graphics tools needed to draw the consumer off the path and to the purchase.

LexJet retail graphics experts will be on hand at Booth 720 to consult on finding the most efficient, economical and effective ways to implement a promotional and branding program. Take advantage of LexJet’s expertise, its wide range of products for any retail graphics need available through the industry’s most sophisticated and reliable shipping and logistics network, and promotional specials at the booth.

To register for the Shopper Marketing Expo, click here. If you have any questions or would like to set up a meeting at the show, contact a LexJet customer specialist at 800-453-9538. Stay tuned here at the LexJet Blog, as well as our Twitter feed for live updates from the Shopper Marketing Expo.

Posted on by Regan Dickinson Posted in News & Trends
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Get More POP for Your P.O.P. with LexJet at the Shopper Marketing Expo

Retail graphics and point of purchase trade showThe Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 18-20, is more than a point of purchase exhibition; it’s all about the entire “path to purchase.” As an integral part of the path to purchase, LexJet will be on hand in Booth 720, showcasing the latest creative point of purchase and shopper marketing ideas.

Stay tuned here at the LexJet Blog before and during the show for LexJet show specials and reports on what’s going on in retail graphics and marketing. Also, check LexJet’s Twitter feed during the show, Oct. 18-20, for up-to-the minute news and points of interest.

LexJet provides retail graphics solutions for in-house corporate print shops and point-of-purchase providers looking for versatile, flexible and unique ways to produce eye-catching, effective promotional and branding programs.

To register for the show, click here, and if you have any questions, you’re looking for specific information from the show or you’d like to meet us there, contact a LexJet customer specialist at 800-453-9538.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Ice Cold Canvas for Inkjet Printing

Every year, Chicago’s Navy Pier turns to ice. While the weather may be frightful around Christmastime in Chicago, less frightful and much more fun is the temporary ice rink at Navy Pier. The rink is installed to coincide with lighting of the annual Christmas tree and thousands skate and soak in the winter atmosphere.

Speaking of soaking in, the logos pictured here were printed on 3P FlagTex from LexJet. The mesh material allows the water that turns to ice to soak in and provide a smooth skating surface over the logo.

Rob Mueller, owner of Mueller’s in Mt. Clemens, Mich., is an old hand at decorating ice rinks with logos and other graphics. He’s been hand-painting them for about 30 years now, and recently added inkjet printing to his ice-rink graphics repertoire.

“Logos are typically painted with a special ice paint, but the latest trend is to print and freeze the printed graphics in with a mesh-like material,” explains Mueller. “It’s a lot like applying wallpaper. You lay it out, completely saturate it with water and it freezes into the ice. That’s why you want to use mesh. If it’s a solid material like vinyl the ice will just push it to the top.”

The main logo for the sponsoring Chicago Blackhawks is approximately 8 ft. x 10 ft., printed in two panels. Mueller hand-painted the bulk of the 10th Anniversary logo, but used FlagTex for the ornament so he could print the fade and the gold top piece instead of trying to print it.

The FlagTex was printed on Mueller’s Canon iPF8000S, originally recommended to him by his LexJet account specialist, Bryce Montisano. “The Canon printer has been working great since I bought it from Bryce about a year ago. Bryce also recommended the FlagTex and it was perfect because it’s real easy to cut thanks to the paper backing. With other materials I tried I had to use a hot knife, but in this case I just lay it out and trim it with scissors.”