Class, Warmth and Charm at Clark Marten’s New Downtown Studio and Gallery

Clark Marten Photography Gallery
Room with a View: Clark Marten Photography’s new space in downtown Billings, Mont., is dressed to the nines with large-format prints of Clark Marten’s stunning landscape and portrait photography.

 

Clark Marten Photography has a sterling reputation far and wide. It’s a reputation built on an uncommon combination of qualities – professionalism, creating value for clients, natural talent and humility – all fostered and perfected by owners Clark, Rachel and Rudi Marten.

Clark Marten Photography Gallery
Clark Marten Photography’s new space in downtown Billings has plenty of windows in which to display Marten’s photography.

The family built a photography business from scratch that now reigns as one of the top photography studios in the U.S. The secret to Clark Marten Photography’s success is perhaps best illustrated by the studio’s new home in the art district of downtown Billings, Mont.

Like all things Clark Marten Photography, the new location – which they moved into about three months ago from their previous location in Columbus, Mont. – personifies the high standards they have set for themselves.

Clark Marten Photography
The new gallery space has a lot of room for entertaining and charity events.

“We’ve spent about five months remodeling the space, which is in a 100-year-old historic building in the downtown art district. It’s been a long journey, but it will pay for itself,” says Marten. “We’re in the Mecca of our area in the art world. There’s a big new parking garage going in close by, plus there are six microbreweries, a distillery and a lot of restaurants in the area.”

Real estate might well be all about the proverbial location, location, location, and that was a big part of the move. However, real estate is also about creating a space that’s warm and inviting. That was important to the Martens since they believe in taking an active role in their community.

Clark Marten Photography Gallery Billings“The key for us is that we enjoy entertaining. We put on charity events at our studio, and we wanted enough space to seat at least 60 people. We’re hosting an event in three weeks where we can serve a five-course meal with a wine serving, and raise money for charity,” says Clark. “There’s also an art walk downtown coming up, and I’m told that 500 people might walk through, so we’re serving hors d’oeuvres and wines. We plan to make a good first impression.”

And what an impression it will be (and is). Click on the photos for a larger view of Clark Marten Photography’s new digs and the attention to detail and design becomes apparent. Another important aspect of the space was the ability to showcase Marten’s photography in large-format, a presentation that is an extremely effective sales tool.

Clark Marten Photography
If you look through the stairs you can get a glimpse of where the magic happens at Clark Marten Photography (click on the image for a larger version).

“I have some prints that are eight feet long and about six prints that are five feet long. Some of the homes we work with can easily display those sizes, so part of our criteria for a new location was plenty of wall and window space,” says Clark. “We have close to 100 feet of window space that we can fill with prints, and that’s a great look right off the bat. Being able to display our work at that size does its own job of selling.”

Most of the work, says Clark, is printed on either LexJet Sunset Photo eSatin Paper or LexJet Instant Dry Satin Canvas. And, as you can see from the photos, the images are masterfully captured, printed and framed, or stretched, on canvas.

When we originally profiled Clark Marten Photography in 2007, Clark commented: “My job isn’t to take photographs; it is to help people see their own beauty. I learned early on that what I do can have an impact on someone for the rest of their life.”

This simple philosophy has translated into a steadily growing business that now employs 11 people in the new downtown location. It also helps explain the criteria that went into the remodeling of the new building: the Martens were able to draw out the beauty of the building and put their personal touch on it, not only for a dynamic sales presentation, but a presentation that makes those who visit feel right at home.

Fishing for Business with Backlits

Phasmid Rentals, located near Bozeman, Mont., rents vehicles with a twist. Say you want to fly fish… Phasmid will rent you the vehicle to get there, fully outfitted for fly fishing. When Phasmid needs someone to outfit them with everything they need for signs and graphics, they turn to INK Outside the Box.

Printing backlit signs with a laminateINK Outside the Box recently upped the ante of its product line, adding a lift truck to its equipment inventory. This is a big deal for a company that’s been focused primarily on large format inkjet output, but the move made sense because customers were demanding help with their backlit signs.

INK Outside the Box was happy to oblige and has successfully grown business in this direction. Now, instead of just selling the printed sign face, they can service the installation as well.

“Since we’re there we might as well service the sign; it’s easier to fix the lighting when you’re replacing the sign face. Fortunately, I already had expertise; I was a journeyman electrician for awhile,” explains Justin Lind of INK Outside the Box.

Lind also decided to experiment with the production of the sign face, printing directly to LexJet Performance Gloss Vinyl Laminate (3 Mil) with the company’s Mimaki JV3 solvent printer, applying the printed laminate to a milky white polycarbonate sign face, and then protecting the image with either a matte or semi-gloss ClearStar liquid laminate.

“It’s almost like doing stained glass; the light comes through it really nice,” says Lind. “It lets a lot of light through, a lot more than if you were to print to a semi-translucent white vinyl, so we’re getting bright colors out of it.”

The sign face for Phasmid Rentals pictured here was printed using this method and Lind says it lights up spectacularly at night, especially with the black-printed background and the light-colored lettering. We’ll post a nighttime shot soon, so check back here for an update. 

Dee-O-Gee on the Windows Update: Win-Win-Win for Print Shop, Client and City

Printing window murals with a large format inkjet printerThe last time we checked in with INK Outside the Box, Bozeman, Mont., and its ongoing project with local pet store Dee-O-Gee, the sign code restricting window murals was still up in the air, but INK Outside the Box was aiming to change that. What wasn’t up in the air was the success of the project, which has led to a change in the sign code.

Justin Lind of INK Outside the Box says Dee-O-Gee has been able to attribute a 35 percent increase in the pet store’s business since the murals went up last year. Over the past year INK Outside the Box has added thematic touches to the original murals that draw additional interest and anticipation from residents, tourists and other passersby in Bozeman. Moreover, INK Outside the Box has realized additional business due to the visibility of the project, not to mention the added revenue from simply changing the mural every season.

“We’re getting a huge response. A lot of Dee-O-Gee’s client base is always curious about what the next theme is going to be. We have a lot of tourists that come through and they’re interested in it as well,” says Lind. “And, all we have to do is tell one of our potential clients that we printed the dogs and they always recognize the project. It was a hot topic for awhile in the paper; it definitely gives us a lot more clout with our customer base, especially customers who have never done business with us before.”

The latest theme, shown here, celebrates spring in the Bozeman area, where the rivers begin to flow from snow melt and fly fishing is king. INK Outside the Box will reveal the summer motif in the next couple of weeks. As Lind puts it, “Summer is finally arriving here in Montana.”

The thematic accessories, such as the hats and fly fishing gear of the spring-themed dogs, are printed on LexJet Simple Low Tack White Vinyl with INK Outside the Box’s HP UV curable printer then die-cut on a Mimaki plotter. Transfer tape is applied to the die-cut images so the customer can easily apply them on top of the original base image, which is about 92 in. x 92 in. The fly fisherman vest is about 24 in. x 36 in., to give you some idea of scale.

Prints that Win: End of the Line by Duncan MacNab

Award winning competition print

A great print can make all the difference at photography competitions. It’s certainly not the only difference, but it can provide that little extra boost that makes judges take notice. Take, for instance, Duncan MacNab’s entry, End of the Line, which won a LexJet Sunset Award for Excellence in Image Quality at the 2011 PPA Western District Competition.

MacNab turned to friend and fellow professional photographer Michael Timmons of The Portrait Gallery is Vasser, Va., to turn his image of a train near Nevada City, Mont., into a printed piece of art. Timmons used LexJet Sunset Photo eSatin Paper to capture all the depth and detail of the image.

“When it came in and I unwrapped it, I called Michael and damn near cried I was so happy with it. The paper is phenomenal. When you really look closely at it, it really has a nice glow,” says MacNab. “The paper lends itself to competitions and Michael’s a master at printing. He knows what I want and off we go.”

MacNab used his Panasonic LUMIX digital camera with a 7-14 mm lens for the capture and converted the image to black and white. He also submitted a color version in another competition, but the black and white image was the award winner.

“It’s one of my favorites that I’ve done in my long career. It just grabs you and demands attention. It came up on the easel and instantly the judges got up and looked at it,” explains MacNab. “I’ve been a jury chairman for 25 years and when I watch the judging panel as the prints come around I can see their eyes and which prints grab their attention. Sometimes they’ll take a closer look at it and find a bunch of things wrong with it and it goes down the tube. Most of the time when you see that pop the judges will look at that image a lot closer. When you see that first reaction you know it’s going to score pretty well.”

Creative Applications with Dee-O-Gee on the Windows

Dee-O-Gee is actually the name of the establishment that sports a creative application of inkjet printable vinyl to advertise and inform customers and passersby about its natural pet supply store in Bozeman, Mont.

Originally reported on this blog earlier this year, the project by Ink Outside the Box is ongoing and changed slightly depending on the season. As the photos show, Ink Outside the Box embellishes the original images, printed on LexJet Simple Low Tack White Vinyl with an HP Designjet 35500 flatbed UV-curable printer, with removable bits and pieces that coincide with the season.

“We thought it would be a great idea to print ornamental images on a repositionable material to dress up that same image. Then, they can peel those off and save the materials for the following year,” says Justin Lind of Ink Outside the Box. “The material we use from LexJet is perfect, because of the consistency you get for the price. Every time I get a roll of material, one roll is the same as the next. I like the adhesive with the 24-hour cure that you can pull back up and stick back down again during application and then it sets within 24 hours.”

Lind adds that this particular project has helped loosen up the sign codes in Bozeman a bit. He says it’s simple economics.

The original window graphics project for Dee-O-Gee before the Christmas additions by Ink Outside the Box. The dog photos are by Loneman Photography in Bozeman.

“This one client has increased his walk-in business by 35 percent just by having those murals on his windows. We took this information to the city and told them that we’re trying to help businesses survive during tough times, and this helps the city’s tax base,” explains Lind. “The way we advertise now is so different than what we did even five years ago. The window graphic is a great solution because it’s right there, it tells a quick story of who you are and what you do, plus it’s economical.”