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Posted on by Regan Dickinson Posted in News & Trends, Tips & Tricks
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Upcoming Landscape Photography Webinars from X-Rite

X-Rite Photo Marketing announces its schedule of July 2012 Webinars that have been developed for photographers to gain new confidence and learn quick, easy and powerful ways to enhance Free webinar on landscape photographytheir color workflow and improve their landscape photography. Webinar attendees will also have the opportunity to ask questions of the live trainers.

Tuesday, July 24, 11 a.m. and 1 p.m. ET
Landscape Image Edits and Enhancements in Lightroom 4: Adobe’s new Lightroom 4 offers new options for editing and output that make this a must-have upgrade for Lightroom users. In this free webinar, Professional Photographer Joe Brady will explore both basic and advanced image editing techniques in this new update. During this session, he’ll focus on the new editing capabilities offered in this upgrade. (In future sessions, Joe Brady will explore the new modules and Lightroom file organization.)

One of the new additions to Lightroom 4 is its ability to soft-proof. Now users can choose their printer profile and see what effects it will have on the printed image. This makes monitor profiling and accurate printer profiles an important feature of Lightroom 4’s workflow.

Topics that will be covered include:

  • Why monitor color is important for Lightroom 4
  •  Image edits and batch processing including
  • Global image edits
  • Local color and light adjustments with Lightroom 4’s new options
  • Retouching
  • Composition
  • Image sharpening, noise reduction and lens profiles
  • Preparing files for lab printing

To register for this webinar at 11 a.m. ET, visit: https://www2.gotomeeting.com/register/998455034, and to register for this webinar at 1 p.m. ET, visit: https://www2.gotomeeting.com/register/350972954

Tuesday, July 31, 11 a.m. and 1 p.m. ET
Edit & Enhance Landscape Images in Photoshop: During this hour-long webinar featuring professional photographer Joe Brady, attendees will learn how to enhance landscape images using Adobe Photoshop. In this free webinar Joe Brady will share some of his favorite techniques and processes to bring out the beauty in landscape photography.

There are times when photographing landscapes when the conditions just don’t seem to want to cooperate. During this session, Joe will share his workflow, decision-making process and enhancement techniques to bring life into image files that don’t match the beauty and spirit of the scene the way the photographer remembered it.
Following a short discussion about workstation color and calibration, Joe will show attendees step-by-step Photoshop edits that they can put to work right away to bring life and drama back into their landscape images.

Topics that will be covered include:

  • Monitor color for consistent results
  • Image edits from minor to major
  • Using Adobe Camera RAW – even with JPEGs
  • Exposure, contrast and light shaping
  • Global and local color adjustments
  • Compositing new skies
  • Composition
  • Removing unwanted elements from an image
  • Image sharpening options
  • Preparing files for lab printing

To register for this webinar at 11 a.m. ET, visit:  https://www2.gotomeeting.com/register/834446242, and to register for this webinar at 1 p.m. ET, visit: https://www2.gotomeeting.com/register/370895866

For more information an all X-Rite Photo webinars visit the Webinar page found under the Learning section on XritePhoto.com. All webinars are also archived for online viewing any time.

Posted on by Regan Dickinson Posted in News & Trends
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New Photo Technology Brings Everything into Focus

Lytro technology
Lytro allows you to focus the picture to the background from the foreground, or bring the entire picture into sharp focus.

A new “camera” is emerging from the start-up mode and making noise in the digital capture market. Essentially, the new technology from a company called Lytro eliminates the depth of field limitations of traditional photography technology.

Simply put, the camera has harnessed the capture of the entire light field rather than one point of light, something that has been approached in the past by using a hundred cameras in one room. That capability has been brought into one unit the company says can fit in your pocket.

The primary benefit of the new camera is the ability to bring everything into focus after the shot is snapped. If there’s something blurry in the foreground, or the background, you can bring it into sharp focus after the fact.

As an example found in the video embedded below in which CEO and found Ren Ng describes the technology and its applications, an original capture with Lytro shows a boy blurred in the foreground with a sharply-focused background of water and mountains. Ng shows how Lytro allows the user to bring the boy into sharp focus while the background blurs.

What’s really amazing about it, at least to me, is that you can bring both foreground and background into focus, a trick that really brings the potential of Lytro to light, so to speak. You can also change the orientation of the photo (as shown in the same example in the video) and there are 3D rendition possibilities with the technology.

According to TechCrunch, Lytro has attracted $50 million in capital from NEA, K9 Ventures, Greylock Partners and Andreessen Horowitz. It would seem that Lytro is in position to make a mark, and quite a big one, in digital photography in the near future. The questions now are when, how much (money) and at what resolution?