Tennyson Lacasio’s last point of sale, in-store display masterpiece featured here used flowing “beer” (actually ink-stained water) to draw additional attention and sell more Guinness. Lacasio, graphic designer for Colonial Wholesale Beverage in North Dartmouth, Mass., recently created another water feature. While the concept was different this time around, the outcome was similar; namely, more beer sales.

LexJet has just introduced Sunset Fibre Rag 335g as an answer to the call from photographers and fine art reproduction companies looking for the high-end air-dried look and feel on a 100 percent cotton rag base.

As everyone in the beverage distribution market knows, point of sale sign placement is a crucial component of sales. Though it can’t always be quantified there’s no doubt that a restaurant, bar or c-store account that’s happy with their signage is more than happy to place more orders and try different brands offered by the distributor.

Floor and carpet advertising is a growing and lucrative market for graphics providers. Today, LexJet introduced a free downloadable guide to floor and carpet graphics, appropriately entitled An Application Guide to Floor and Carpet Graphics.

In 2004, Alon Weiner and Ram Tamir made a major shift in their offset printing business. Seeing opportunity and seizing it, the ownership pair embarked on building a large-format printing business basically from scratch.

One of the most common problems experienced in the fine art reproduction market is making the original artist happy with the reproductions you are able to create. Artists expend a lot of time, effort and talent creating an original piece of art, so it may be difficult to get them to accept a reproduction that doesn’t match their original exactly.

There are a lot of good reasons to apply graphics to the inside of a window facing out toward the street … Restrictive, fascistic sign codes, as extra protection from vandalistic passersby and for the ease of a sheltered indoor installation.

Linda Guy is a fine artist who teaches screen printing, lithography and inkjet printing at Texas Christian University. One of her students was LexJet’s own Nolan Dowdy, who’s now Guy’s customer service specialist.

Football is king in Arkansas, especially Fayetteville, home of Northwest Arkansas Sign Shop and nationally renowned high school and college programs. Local high school Shiloh Christian has fielded an Arkansas state champion football team seven times since 1998.

Sometimes the solution is right in front of you, even on the table where you rest your beer. At least that was the solution that Billy Owen, graphic designer for Grellner Sales & Service in Sedalia, Mo., came up with to cut through the advertising clutter and boost the visibility of the company’s beverage brands at the Missouri State Fair in Sedalia. “It’s difficult to get our name out there because every inch of the fair is covered with ads. You have to be creative about it, so we thought we’d decorate these tabletops at the fair for the various brands we carry, like Boulevard, Mike’s Hard Lemonade, Coors Light and Smirnoff,” explains Owen. “We put some more eye-grabbing elements together in Photoshop, printed the images on LexJet Extreme AquaVinyl w/ PSA, applied them, and they turned out pretty awesome.” Owen chose Extreme AquaVinyl based on the recommendation of his LexJet customer specialist, Kelly Price. He was looking for something durable enough to withstand the abuse of...