LexJet brandUP: Café Décor Redux, Honoring Marc Chagall’s Vision

When Marie Selby Botanical Gardens in Sarasota, Fla., decided to renovate its café, the designers wanted to pay homage to painter Marc Chagall’s dreamy vision of life and the quaint French town where he spent his final years. The redesign was timed with the gardens’ exhibit, Marc Chagall, Flowers, and the French Riviera: The Color of Dreams.

Known as the “City of Arts,” Saint Paul de Vence attracted artists of all types with its charm. The town’s Colombe d’Or Hotel & Restaurant was the inspiration for Selby Garden’s cafe revamp.

The café’s original wall décor included a series of framed botanical prints in dark, heavy frames. The re-design team removed the dated-looking prints and opted for a full wall mural, with a subtle backdrop of Saint Paul de Vence, France, overlaid with carefully selected Chagall quotes that captured his sensitive and introspective insights.

Working with print service provider, Now That’s a Wrap, the Selby team chose to cover the interior and exterior walls with LexJet Simple Flo Wrap Vinyl and Simple Flo Wrap Gloss UV laminate. The team also mimicked Chagall’s stained glass work by printing extra-saturated graphics on optically clear vinyl with an over-laminate, all mounted to plexiglass.

Watch the video above to see how the café’s new look came to life.

This Trailer Is Game-Day Ready, Thanks to LexJet Simple Flo

The fans and alumni of Western Illinois University sports are committed to their school spirit. Just take a look at the trailer project put together by the school’s visual production center.

The trailer is used for alumni tailgating and needed a fresh look, so the production center’s graphic designer, Brian Kreps, called his LexJet rep, Joe Pudlo, who suggested LexJet Simple Flo Wrap Vinyl to get the job done.

Museum Wall Murals Made Simple

Triad Creative Group Produces Wall Murals for a Museum
Triad Creative Group printed historical wall murals on LexJet Simple Flo Wrap Vinyl laminated with LexJet Simple Flo Wrap Gloss UV Laminate. Triad applied subtle duotones to the images to complement the general color scheme of each exhibit.

 

Illustrating history can be tricky, but that’s why you leave it to consummate professionals like Triad Creative Group, Brookfield, Wis., which specializes in producing brilliant displays for museums and trade shows.

Museum Wall MuralTriad Creative Group won the bid to provide graphics for the Wade House Visitors Center and Carriage House shortly after the opening of the 38,000 square foot facility in Greenbush, Wis.

The specifications for the 18 wall murals depicting horse-drawn apparatus and their use throughout history originally called for prints produced with eco-solvent inks. Triad Creative Group took that specification to the next level with the purchase of an HP Designjet L26500 latex inkjet printer from LexJet.

“We had been in conversations with Kara Work [Triad’s LexJet customer specialist] about upgrading to the HP latex printer. I discussed latex-based prints on vinyl as a way to meet the specifications with our designers and this project pushed us toward purchasing the printer. It was such a huge job it virtually paid for the printer,” says John Toth, project manager for Triad Creative Group.

Museum Wall MuralsOnce the printer was selected, installed and ready to go, the next step was choosing the right material.

Toth was looking for something economical, that would image well and would be simple to work with at the installation site. Work recommended LexJet Simple Flo Wrap Vinyl laminated with LexJet Simple Flo Wrap Gloss UV Laminate.

“It’s a very nice material; it’s very forgiving on a multi-panel project like this. You need the ability to stick it down and pull it back up, which this allowed us to do with its air-egress liner. The color gamut and imagery looks incredible. All the archived photographs that we scanned and put into use with Simple Flo really popped,” says Toth.

Inkjet Printed Wall MuralsMost of the murals, which ranged from 8′ x 10′ to 12′ x 15′, were applied to wood frames with primed MDF faces offset from the wall, another was applied to Sintra and a few were applied directly to the walls. “The Simple Flo adhered beautifully to all the surfaces. It was also easy to trim, so I was very pleased with how it performed,” says Toth.

Mural application began in February and the rest were installed as the exhibits were finalized throughout the museum, with the final wall mural applied last week. It was essentially a year-long project as plans were made and Triad scanned and touched up the historical photos that would be used.

Donor Wall Graphics
The donor wall consists of LexJet Sunset Velvet Rag SUV applied to 6mm Sintra with 1/4″ glass stood off the image an inch. The glass has second-surface vinyl lettering. The portrait panel is Sunset Velvet Rag applied to Sintra.

“The photos weren’t in great condition, so we had to re-touch them in Photoshop. Depending on the location within the museum, each area has its own color designation. They’re all grayscale images, but a duotone was applied based on the color scheme of the area in which they were installed. The reddish ones, for instance, were tied to a firefighting theme,” explains Toth.

Triad also used LexJet Sunset Velvet Rag SUV for the donor wall that Toth says was a nice complement to the overall project.

“Kara was very helpful with finding the right media for this project. She is awesome, not just from the sales end, but from a technical support aspect. She’s very knowledgeable about media for different applications. She’s always been there for us,” adds Toth.

Making an Impression, Leaving a Trail at Muddy Feet Graphics

Advertising with bus graphics

Muddy feet certainly do leave an impression and the muddier the feet the more impressions you leave. That’s Todd Dofflemyer’s philosophy, figuratively speaking of course, where the mud his company gets its feet dirty with is the diversity of products it offers its customers.

Dofflemyer, owner of Muddy Feet Graphics in Harrisonburg, Va., has an extensive history in the commercial printing world; he was instrumental in bringing one of the world’s largest commercial printers into the digital world from analog back in the 1980s. When he struck out on his own less than two years ago, he combined his experience in innovation with a studious view of trends in the graphics market that has helped Muddy Feet Graphics grow quickly in a short time.

Advertising with fleet graphics on vehicles
Muddy Feet Graphics used Simple Flo Wrap Vinyl, laminated with Simple Flo Wrap Gloss UV Laminate for an easy and ecomonical fleet project.

“We call ourselves a graphics company and not a sign company since we can put a logo on just about anything,” says Dofflemyer. That’s why printing t-shirts is an important component of Muddy Feet Graphics’ business. Though it represents only about 20 percent of the company’s production, it feeds the large-format graphics and sign side of the business and vice-versa.

Muddy Feet Graphics does not screen print, but instead goes direct-to-shirt with an AnaJet direct-to-garment inkjet printer. This process allows short, on-demand, custom runs that t-shirt printing has been trending toward over the past few years.

“I’d rather find a hundred people who need ten shirts, rather than ten people who need 100. People don’t want to keep a lot of inventory and potentially waste shirts, so we can customize their order so they don’t keep as much in stock,” says Dofflemyer. “When someone comes in to pick up a banner they see us making t-shirts and vice-versa, so the more things you have that are similar but not the same, the more opportunity you have.”

Another area where Muddy Feet Graphics is making inroads thanks to its logo-on-everything approach is vehicle graphics. Vehicle wraps have been slower to arrive on the scene in Virginia than hot spots like California and Florida, but once local customers saw the advertising value of it, more jobs began to roll into the shop.

“If it’s $2,500 for a vehicle wrap and you spread it across four years, the average lifetime of a fleet vehicle, it comes out to about $50 per month. Then, compare that cost and the overall effectiveness of a moving billboard to other media with less visibility and the price is easier for the customer to accept,” explains Dofflemyer.

Another trend that Dofflemyer has noticed and responded to is the more temporary nature of the requests that come through the door. For a recent bus wrap, Muddy Feet Graphics used a removable vinyl for the body of the bus and LexJet Simple Perforated Window Vinyl (60/40) for the windows.

“We used a removable vinyl for the bus project since the message will change regularly, and we used the LexJet window perf because we were having problems with the other window perf we were using.

Printing wall murals for bedrooms
Todd Dofflemyer, owner of Muddy Feet Graphics, says he's found the perfect wall mural material in LexJet Simple WallCal (6 Mil).

No matter how long I let it sit it was transferring to the unprinted area of the window perf and we found the LexJet material applies easier and I don’t have a problem with the ink drying,” explains Dofflemyer. “Now it seems that everybody wants a message that’s tailored to today that could change tomorrow.

You used to see a lot more metal real estate signs, for instance, but you’re seeing more step stakes. In this economy, that house will sit there for awhile so they want to change the message a lot. Everybody needs to be more aggressive so that message needs to change more.”

And that’s good news for everyone in the large format graphics market. Additionally, Dofflemyer has noticed that clients are including a QR bar code on more of their printed pieces to take advantage of smart phone technology. A banner can serve a dual purpose of getting a quick look-at-me message with a QR code that takes the curious to a website with more in-depth information.

“Digital graphics can be distributed in all kinds of ways and we’re finding that more and more of them are simply avenues to your phone,” says Dofflemyer.

With its focus on blending printed and purely digital technologies and being ever cognizant of what its customer base needs as progress makes its forward march, Muddy Feet Graphics is poised to make good on its tagline: Make an Impression, Leave a Trail.