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Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Blowing in the Wind with Banners

Loris Printing, Sandusky, Ohio, was on the lookout for a durable banner material to hang up for a Value City Furniture Christmas season promotion on a busy street near Lake Erie. The problem with the location is, well, Lake Erie and the inclement weather and high winds peculiar to that area, especially in the winter months.

Banner by Loris PrintingLoris Printing vice president Craig Hofer turned to his LexJet customer specialist, Rob Finkel, for some direction. Finkel recommended LexJet 11 Mil Valeron Banner finished with LexJet Heavy Duty Banner Tape and LexJet Banner Ups.

“We printed the banner and sent it to the city because the city has to hang it. The guy brought it back to the shop and said they wouldn’t hang it because it was too thin and would get destroyed in the wind,” recalls Hofer. “I told them it wouldn’t rip and personally guaranteed that if it did rip we would replace it. They reluctantly hung it up the week of Thanksgiving. It’s been up ever since and it’s absolutely taken a beating. It hasn’t ripped yet; it looks just as good as the day they hung it up. We had to educate people about the material because they assume a thinner material isn’t going to work.”

Hofer adds that they printed the banner on a Canon iPF8300 and didn’t use a laminate or liquid coating; the print went straight off the printer, seamed on the sides with the banner tape and Banner Ups secured to the corners.

“The material imaged perfectly. We had several people stop in and say how nice that banner looks. We’re kind of new in wide-format and I take Rob’s word for it. His advice has always worked really well for us, so it’s obvious he knows the products,” adds Hofer.

Posted on by Regan Dickinson Posted in Case Studies & Profiles
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Making a Splash with the Promotional Power of Large Format Prints

Printing storefront promotional banners

It’s almost that time of year along North Carolina’s Outer Banks. Summer vacationers will soon flock to the area for R&R. Along the way it’s likely they’ll be stopped in summertime traffic right in front of Ascension Photography.

Ascension Photography’s proprietor and award-winning PPA photographer, Gordon Kreplin, recently placed traffic-stopping banners to give beachgoers food for thought as they make their way (slowly) to their destinations.

Promotional large format bannersAs a big believer in the power of print, and printing his own work, Kreplin had limited options for showcasing his work outside his studio and toward the road. After consulting with his LexJet customer specialist, Michael Clementi, Kreplin decided on two banners – one with a single horizontal image and another with two basically square images – placed together on the railing outside the second-floor studio.

Each banner is about 50 inches long by 40 inches high and printed on LexJet 11 Mil Valeron Banner with Kreplin’s Epson Stylus Pro 9900. To secure the banners, Kreplin used LexJet Banner Ups (White) and plastic ties from the local hardware store for extra stability. Kreplin says the banners weathered the first Nor’easter they encountered, so a summertime run looks good.

“It took me awhile to figure out the best ICC profile for the banner material, but I found a LexJet canvas profile that worked well through ImagePrint. For a poster-type image it looked great. The skin tones turned out beautifully and I was able to control the final output almost as much as a more high-end print,” says Kreplin.

Kreplin shoots with a Hasselblad H4D-31 and adjusted the images a bit using onOne Software’s Genuine Fractals and nik Software tools to bring out the highlights and draw more attention to banners that will typically be seen from at least 25 yards away.

“We’re very pleased with it, and we’re going to do more. The beauty salon would like something similar on their side of the building. In fact, I may wrap the whole building,” laughs Kreplin.