They say everyone loves a parade, but be that as it may, Nackard Companies used a recent Christmas light parade in Flagstaff, Ariz., to promote the city’s upcoming Dew Downtown Flagstaff.Dew Downtown Flagstaff is an annual freeride ski and snowboard competition that plows through San Francisco Street, Flagstaff’s main drag. The course is strewn with urban obstacles – cars, tires, rails and barrels – which competitors navigate to the finish line, winners awarded with medals made by Nackard Companies with LexJet TOUGHcoat Water-Resistant Self Adhesive Polypropylene applied to metal.

Medals aren’t the only thing Nackard Companies and the beverage distributor’s P.O.P. shop manager Steve Lalio will make for Dew Downtown Flagstaff. Besides hundreds of signs for the event, Lalio also plans to wrap one of the 55-gallon barrels being used as an obstacle so it looks like a Mountain Dew can.

“They’ll put the barrel in the ground and put snow on top of it, so when the skier comes – they’re jumping over cars, tires, handrails and other urban obstacles along the way – this will be one of the obstacles they hit,” says Lalio, who adds that the event, which takes place Feb. 9-10, is open to skiers and snowboarders and practically all ages.

To make the event bigger and better each year, luring more sponsors and crowds to Flagstaff, the promotions are being ramped up. One of those promotional opportunities the Nackard Companies was involved with was the Christmas light parade. Nackard Companies decorated the Dew Downtown Flagstaff “float” with banners along the side, a Coroplast skier finishing a ramp ride and a large logo with the basic facts about the event.

Lalio printed everything on LexJet TOUGHcoat Water-Resistant Polypropylene. The prints weren’t laminated, except for the big logo circle since that particular piece will circulate around town at street corners and businesses to continually promote the event in town. The extra time out in the weather and the repeated handling necessitated the addition of the LexJet 5 Mil Luster Standard Low Melt laminate.

For more information about Dew Downtown Flagstaff, go to www.dewdowntownflagstaff.com/, and to read about last year’s event and what Nackard produced for it, click here.