Legacy Nissan in London, Ky., has been effectively branding itself with larger-than-life brand murals applied to both its exterior-facing and interior windows.
Though it continues to emphasize the Nissan brand, Legacy Nissan is also emphasizing specific services and promotions that help set it apart from other dealerships using LexJet Aqueous Perforated Vinyl (70/30) printed with an Epson Stylus Pro 9900.
Pictured here is Legacy Nissan’s most recent campaign, highlighting the fact that its salespeople aren’t driven by commission using a simple, direct approach: No Sales Commission. How Refreshing.
This is the message now front and center across its storefront windows, and displayed on the road with perforated window vinyl applied to the windows of the Sentra the dealership uses for official business around town.
Tied into other marketing media, like social media and printed collateral, the new campaign is already paying dividends, says Legacy Nissan’s Missy Reid.
“Signage is an important part of our marketing campaigns, so in addition to using the window vinyl we’re also printing banners with LexJet TOUGHcoat Blockout Scrim Banner,” explains Reid. “We’re doing some shorter-term campaigns now and these are very effective methods to get the word out, particularly when you combine the big graphics on the window with supporting graphics inside the showroom, and the mobile advertising.”